Draft only. Not sent.

Pitch: Alameda Realty (Heidi Settlemier, Owner/Principal Broker, NE Portland)

DRAFT ONLY. Nothing has been sent. Eric reviews, then sends by hand from eric@ulric.studio in plain text (no tracking, no attachments). Realtor lead track, from /workspace/ulric-email-campaign/campaign.md section 2(d).

To: alamedarealtypdx@gmail.com
Demo: https://ulric-demos.pages.dev/alameda-realty-q8mz/
Audit: https://ulric-demos.pages.dev/alameda-realty-q8mz/audit.html
Their site: https://www.alamedarealtypdx.com/
Send window: Tuesday to Thursday morning, Pacific. Touch 2 on day 4 and touch 3 on day 10, as replies in the same thread.

Check before sending - Her 7 testimonials from her About page are quoted word for word with the attribution as shown (e.g. '— Jodi W.'), typos kept. Awards (the Five Star badge) and the 25-year / 125-year figures were left out. - Demo neighborhoods (Alameda, Hollywood, Concordia, Beaumont-Wilshire, Roseway) are my picks, based on her Alameda home, Hollywood Boosters role and the NE 33rd Ave office. - Her badge says 2024 while her About text says 2011-2026; I didn't mention it anywhere. - Open the demo and audit on a phone the same day and recheck every fact against their live site.

Touch 1 (day 0)

Subject A: Alameda Realty's site, redone, with listings on your own domain Subject B: A concept site and 3 search notes for Alameda Realty

Hi Heidi,

I'm Eric, a web developer in Eugene. I was looking at Alameda Realty's site and noticed that Google's description for your listings page still reads "Legal support for Creatives, Artists, and Innovators.", left over from the Squarespace template.

So I built a rough concept of your site, redone, using your own words and photos: https://ulric-demos.pages.dev/alameda-realty-q8mz/ It's unofficial and hidden from Google, and the listings in it are samples. It comes down whenever you ask.

I also wrote a short search audit: https://ulric-demos.pages.dev/alameda-realty-q8mz/audit.html. The top three:

Two pages still carry template titles and descriptions ("Services", "Legal support for Creatives...").
The listings page is typed by hand (128 photos, 78 MLS numbers) with no search.
Two listing links are broken, including ML# 21294833 (404).

The idea is your listings, search and neighborhood pages on your own domain, so Google has your pages to send buyers to, not just Zillow's. Here's one I built for Lauren Rose in Portland: https://laurenroserealty.com

A simple site is $500 up front, then $199 a month. A five-page Sprint is $2,500. The MLS feed is $149 a month plus $500 setup. Your MLS may charge its own license fee, billed separately. https://ulric.studio/pricing

A free 15-minute call is here: https://ulric.studio/book. If not, no reply needed.

Eric Ulric Studio, Eugene, Oregon eric@ulric.studio · (541) 206-4783 · https://ulric.studio 1420 E 20th Ave, Eugene, OR 97403 If you'd rather not hear from me, reply "no thanks" and I won't email again.

Touch 2 (day 4, reply in thread)

Subject: Re: Alameda Realty's site, redone, with listings on your own domain

Hi Heidi,

A short follow-up on the Alameda Realty concept: https://ulric-demos.pages.dev/alameda-realty-q8mz/

On Lauren Rose's site, buyers search on a map, browse city pages like https://laurenroserealty.com/homes/in/eugene, save searches, and check "What's my home worth?". All of it is on her own domain, and her MLS reviewed the feed before go-live. How it's built: https://ulric.studio/work/idx-listing-platform

In Lauren's words: "If you’re trying to systemize your business, build your website, and/or your branding in any field he is your guy!"

I'm also building this into a fuller platform for agents. It isn't finished, so I'm not selling it yet.

Touch 3 (day 10, reply in thread)

Subject: Re: Alameda Realty's site, redone, with listings on your own domain

Hi Heidi,

Last note from me. The concept comes down on [TAKEDOWN DATE: 30 days after this email; fill in at send]. Reply if you'd like a copy first.

If you ever want your listings on your own site, I'm at eric@ulric.studio.