Draft only. Not sent.
Pitch: your practice
DRAFT ONLY. Not sent. Eric approves and sends by hand from eric@ulric.studio.
- Track: Therapy practices, touch 1 (campaign.md section 2c)
- To: No email on the site. Phone 541-246-8661 (she welcomes calls). Find an email (e.g., Psychology Today message or orcounselors, which is unclaimed) before sending.
- Demo: https://ulric-demos.pages.dev/lois-michaud-phd-ri1h/
- Audit: https://ulric-demos.pages.dev/lois-michaud-phd-ri1h/audit.html
- Subject: A concept site for your practice, from a Eugene counselor
- Alternate subject: your practice: a redesign concept and 3 search notes
Hi Dr. Michaud,
I'm Eric, an LPC and web developer in Eugene, and I run orcounselors.com. I was looking at your site and noticed the homepage has about 60 words of text, and the Directions page still says you're telehealth-only "due to the pandemic".
Rather than just mention it, I built a rough concept of your site, redone, using your own words and photos: https://ulric-demos.pages.dev/lois-michaud-phd-ri1h/ It's unofficial, hidden from Google, and comes down whenever you ask.
I also wrote a short search audit: https://ulric-demos.pages.dev/lois-michaud-phd-ri1h/audit.html. The top three:
- The homepage has about 60 words, so Google has little to match for "psychologist Eugene".
- All five pages use the same H1 heading (your name), and three have no meta description.
- There's no tap-to-call link or online request option; the phone number is plain text.
If you want help, it can start small. Grow Your Clinical Practice is from $99 a month plus $500 setup. A simple site is $500 up front, then Care at $199 a month. A five-page Sprint is $2,500, live in 2 to 3 weeks. All prices: https://ulric.studio/pricing
Work for practices: https://ulric.studio/work/mandala-medicine and https://ulric.studio/work/oregon-counselors
A free 15-minute call is here: https://ulric.studio/book. If not, no reply needed.
Eric Ulric Studio, Eugene, Oregon eric@ulric.studio · (541) 206-4783 · https://ulric.studio 1420 E 20th Ave, Eugene, OR 97403 If you'd rather not hear from me, reply "no thanks" and I won't email again.
Check before sending
- Correction to the research file: it said the site has no mobile viewport tag. That's only true for desktop browsers. On phones Weebly serves a mobile version with a viewport tag, so don't claim it "doesn't fit a phone".
- The site's phone is 541-246-8661. The (458) 219-8417 in the leads file is likely a Psychology Today tracking number.
- Salutation is "Dr. Michaud" (her site refers to herself that way). Change to "Lois" if you prefer.
- No email address is published, so you'll need another route (PT contact form, a phone call, or the address on a directory).
- Photo used: her own portrait from the About page. No fees are listed on her site, so the demo shows none.
- Open the demo and audit on a phone the same day and recheck each finding against the live site.
- Touch 2 (day 4) and touch 3 (day 10) follow campaign.md section 2c, sent as replies in the same thread.