Draft only. Not sent.

Pitch: Palermo Real Estate (Lori Palermo, Principal Broker, Springfield)

DRAFT ONLY. Nothing has been sent. Eric reviews, then sends by hand from eric@ulric.studio in plain text (no tracking, no attachments). Realtor lead track, from /workspace/ulric-email-campaign/campaign.md section 2(d).

To: loripalermo@comcast.net (on palermo.realtor). Her Tall Firs Realty profile lists lori@tallfirsrealty.com.
Demo: https://ulric-demos.pages.dev/palermo-real-estate-hupl/
Audit: https://ulric-demos.pages.dev/palermo-real-estate-hupl/audit.html
Their site: https://palermo.realtor/ (palermorealestate.net and .com are parked)
Send window: Tuesday to Thursday morning, Pacific. Touch 2 on day 4 and touch 3 on day 10, as replies in the same thread.

Check before sending - HOLD BEFORE SENDING: tallfirsrealty.com/lori-palermo (live, © 2026) and realtor.com list Lori as a principal broker at Tall Firs Realty, Eugene. Palermo Real Estate may have closed or merged, which would explain the parked domain. If so, the brokerage-site pitch doesn't fit; consider re-angling to fixing the parked domain and a personal Lori Palermo site, or skip. - The demo uses only palermo.realtor copy plus 'in real estate since 1993' and 'second-generation REALTOR®' from her public bio. Her awards (e.g. 2021 Oregon REALTORS® REALTOR® of the Year) were left out on purpose. - The demo areas (Springfield, Hayden Bridge, Thurston, Eugene) are my picks near her Linden Ave office; her site doesn't list real ones. - Open the demo and audit on a phone the same day and recheck every fact against their live site.

Touch 1 (day 0)

Subject A: Palermo Real Estate's site, redone, with listings on your own domain Subject B: A concept site and 3 search notes for Palermo Real Estate

Hi Lori,

I'm Eric, a web developer in Eugene. I was looking at Palermo Real Estate's site and noticed that palermorealestate.net, the first Google result for your name, is now a GoDaddy parking page.

So I built a rough concept of your site, redone, using your own words and photos: https://ulric-demos.pages.dev/palermo-real-estate-hupl/ It's unofficial and hidden from Google, and the listings in it are samples. It comes down whenever you ask.

I also wrote a short search audit: https://ulric-demos.pages.dev/palermo-real-estate-hupl/audit.html. The top three:

palermorealestate.net and .com show GoDaddy's "parked free" page.
palermo.realtor lists "Areas Covered: West End, Glen Allen, Midlothian", template towns from Virginia.
Its social links and schema point to NAR's accounts, not yours.

The idea is your listings, search and area pages on your own domain, so Google has your pages to send buyers to, not just Zillow's. Here's one I built for Lauren Rose in Portland: https://laurenroserealty.com

A simple site is $500 up front, then $199 a month. A five-page Sprint is $2,500. The MLS feed is $149 a month plus $500 setup. Your MLS may charge its own license fee, billed separately. https://ulric.studio/pricing

A free 15-minute call is here: https://ulric.studio/book. If not, no reply needed.

Eric Ulric Studio, Eugene, Oregon eric@ulric.studio · (541) 206-4783 · https://ulric.studio 1420 E 20th Ave, Eugene, OR 97403 If you'd rather not hear from me, reply "no thanks" and I won't email again.

Touch 2 (day 4, reply in thread)

Subject: Re: Palermo Real Estate's site, redone, with listings on your own domain

Hi Lori,

A short follow-up on the Palermo Real Estate concept: https://ulric-demos.pages.dev/palermo-real-estate-hupl/

On Lauren Rose's site, buyers search on a map, browse city pages like https://laurenroserealty.com/homes/in/eugene, save searches, and check "What's my home worth?". All of it is on her own domain, and her MLS reviewed the feed before go-live. How it's built: https://ulric.studio/work/idx-listing-platform

In Lauren's words: "If you’re trying to systemize your business, build your website, and/or your branding in any field he is your guy!"

I'm also building this into a fuller platform for agents. It isn't finished, so I'm not selling it yet.

Touch 3 (day 10, reply in thread)

Subject: Re: Palermo Real Estate's site, redone, with listings on your own domain

Hi Lori,

Last note from me. The concept comes down on [TAKEDOWN DATE: 30 days after this email; fill in at send]. Reply if you'd like a copy first.

If you ever want your listings on your own site, I'm at eric@ulric.studio.