Draft only. Not sent.

Pitch: Williams Realty (Shawn Williams, Principal Broker/Owner, Eugene)

DRAFT ONLY. Nothing has been sent. Eric reviews, then sends by hand from eric@ulric.studio in plain text (no tracking, no attachments). Realtor lead track, from /workspace/ulric-email-campaign/campaign.md section 2(d).

To: NO EMAIL FOUND on her site (phone only: 541-915-0459). Find a verified address first (e.g. her RMLS or realtor.com profile) or skip; don't guess one.
Demo: https://ulric-demos.pages.dev/williams-realty-rro7/
Audit: https://ulric-demos.pages.dev/williams-realty-rro7/audit.html
Their site: https://shawnwilliamsrealty.com/
Send window: Tuesday to Thursday morning, Pacific. Touch 2 on day 4 and touch 3 on day 10, as replies in the same thread.

Check before sending - No email address on her site. Don't send until a real one is verified. - Shawn is referred to as 'her' on her own site; the demo uses she/her. - The demo has very little copy because her site has very little. Areas (north Eugene neighborhoods near her Willagillespie Rd office, plus Springfield) are my picks. - Open the demo and audit on a phone the same day and recheck every fact against their live site.

Touch 1 (day 0)

Subject A: Williams Realty's site, redone, with listings on your own domain Subject B: A concept site and 3 search notes for Williams Realty

Hi Shawn,

I'm Eric, a web developer in Eugene. I was looking at Williams Realty's site and noticed that the description Google shows for your site says "sister act realty llc" instead of Williams Realty.

So I built a rough concept of your site, redone, using your own words and photos: https://ulric-demos.pages.dev/williams-realty-rro7/ It's unofficial and hidden from Google, and the listings in it are samples. It comes down whenever you ask.

I also wrote a short search audit: https://ulric-demos.pages.dev/williams-realty-rro7/audit.html. The top three:

The meta description names "sister act realty llc".
There's no mobile viewport, so phones show a shrunken desktop page.
The first heading says "Search Results", but there's no search.

The idea is your listings, search and neighborhood pages on your own domain, so Google has your pages to send buyers to, not just Zillow's. Here's one I built for Lauren Rose in Portland: https://laurenroserealty.com

A simple site is $500 up front, then $199 a month. A five-page Sprint is $2,500. The MLS feed is $149 a month plus $500 setup. Your MLS may charge its own license fee, billed separately. https://ulric.studio/pricing

A free 15-minute call is here: https://ulric.studio/book. If not, no reply needed.

Eric Ulric Studio, Eugene, Oregon eric@ulric.studio · (541) 206-4783 · https://ulric.studio 1420 E 20th Ave, Eugene, OR 97403 If you'd rather not hear from me, reply "no thanks" and I won't email again.

Touch 2 (day 4, reply in thread)

Subject: Re: Williams Realty's site, redone, with listings on your own domain

Hi Shawn,

A short follow-up on the Williams Realty concept: https://ulric-demos.pages.dev/williams-realty-rro7/

On Lauren Rose's site, buyers search on a map, browse city pages like https://laurenroserealty.com/homes/in/eugene, save searches, and check "What's my home worth?". All of it is on her own domain, and her MLS reviewed the feed before go-live. How it's built: https://ulric.studio/work/idx-listing-platform

In Lauren's words: "If you’re trying to systemize your business, build your website, and/or your branding in any field he is your guy!"

I'm also building this into a fuller platform for agents. It isn't finished, so I'm not selling it yet.

Touch 3 (day 10, reply in thread)

Subject: Re: Williams Realty's site, redone, with listings on your own domain

Hi Shawn,

Last note from me. The concept comes down on [TAKEDOWN DATE: 30 days after this email; fill in at send]. Reply if you'd like a copy first.

If you ever want your listings on your own site, I'm at eric@ulric.studio.