A data-driven look at alamedarealtypdx.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 7 public pages, ran Google Lighthouse, and changed nothing on your site.
Real estate · Portland (NE)
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 41 | 8.2 |
| Technical SEO | 20% | 93 | 18.6 |
| On-page SEO | 15% | 65 | 9.8 |
| Schema / structured data | 10% | 30 | 3.0 |
| Local SEO | 15% | 52 | 7.8 |
| Mobile & UX | 10% | 71 | 7.1 |
| Security & trust | 10% | 89 | 8.9 |
| Overall | 100% | 63 | 63 |
Same tests, same day, run on alamedarealtypdx.com and on the concept we built for you.
Todayalamedarealtypdx.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
28 → 44
Lighthouse, phone, simulated mid-range device on a 4G connection.
2.0 MB → 2.9 MB
85 → 19 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 28 | 44 |
| Performance (desktop) | 60 | 90 |
| Accessibility | 85 | 97 |
| Best practices | 96 | 100 |
| SEO (Lighthouse) | 92 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 14.1 s | 5.9 s |
| Total Blocking Time (mobile) | 2.0 s | 1.3 s |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 2.0 MB | 2.9 MB |
| Requests | 85 | 19 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | Yes | Yes |
| One clear H1 | No | Yes |
| Structured data | WebSite | RealEstateAgent |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 28 | 85 | 96 | 92 | 14.1 s | 0.000 | 2.0 s | 2.0 MB | 85 |
| Current site · desktop | 60 | 85 | 96 | 92 | 2.7 s | 0.151 | 245 ms | 2.0 MB | 86 |
| Ulric concept · mobile | 44 | 97 | 100 | 58 | 5.9 s | 0.000 | 1.3 s | 2.9 MB | 19 |
| Ulric concept · desktop | 90 | 97 | 100 | 58 | 744 ms | 0.000 | 247 ms | 2.7 MB | 18 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Eliminate render-blocking resources | Est savings of 6,010 ms |
| Reduce unused JavaScript | Est savings of 306 KiB |
| Preload Largest Contentful Paint image | Est savings of 1,060 ms |
| Avoid multiple page redirects | Est savings of 910 ms |
| Serve images in next-gen formats | Est savings of 104 KiB |
| Reduce unused CSS | Est savings of 81 KiB |
We crawled 7 pages politely (one request per second, following robots.txt), found 6 URLs in the sitemap. 3 internal links outside the crawl + 60 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.alamedarealtypdx.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://www.alamedarealtypdx.com/sitemap.xml (6 URLs) | 10/10 |
| Partial | No broken internal links | 2 internal URL(s) returned an error: /21294833 (404), /Contemporary, generous in size, and enviably set in the heart of Portland?s Hollywood district, this spectacular 1-bedroom, 1-bath condo is sure to impress! Enjoy the peace of mind of a secured building where an elevator with a convenient key-code system takes you to this single-level unit. A beautifully updated interior welcomes you with freshly painted neutral tones, new carpeting, and recently installed wood-style flooring. Imagine coming home to relax in the warmth of the living room?s striking fireplace while admiring the views framed by expansive windows. If a modern open kitchen is on your wishlist, you?re in luck. Treat yourself to a suite of top-notch stainless steel appliances, gorgeous cabinetry, a tasteful backsplash, recessed lighting, and gleaming granite countertops that extend to the breakfast bar. A fabulous location means you?re close to all that downtown has to offer, including Whole Foods, Trader Joe?s, Starbucks, shopping, dining, nightlife, and entertainment (404) | 9/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 7 of 7 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 92/100 | 13.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 18 | 176 | 6 | 979 | 3 | 25 | 84% | 6 | 13 | Yes | Yes |
| /open-house | 200 | 31 | – | 1 | 85 | 1 | 5 | 80% | 6 | 5 | Yes | Yes |
| /helpful | 200 | 28 | 27 | 3 | 164 | 5 | 5 | 80% | 8 | 14 | Yes | Yes |
| /home | 200 | 18 | 176 | 6 | 979 | 3 | 25 | 84% | 6 | 13 | Yes | Yes |
| /listings | 200 | 29 | 53 | 3 | 13992 | 138 | 141 | 42% | 8 | 138 | Yes | Yes |
| /about | 200 | 26 | 31 | 5 | 1000 | 7 | 6 | 67% | 6 | 8 | Yes | Yes |
| /contact | 200 | 28 | 11 | 3 | 194 | 4 | 5 | 80% | 6 | 5 | Yes | Yes |
| Link | Result |
|---|---|
| https://www.realliving.com/commercial-for-sale/4515-NE-SANDY-BLVD-Portland-OR-97 | 404 |
| Large image | Size |
|---|---|
| DSC_3731_2_3X.jpg | 1.6 MB |
| DSC_2935_6_7X.jpg | 1.3 MB |
| 44thfront.jpg | 1.3 MB |
| 39th.jpg | 1.2 MB |
| 2210ne54thFront.jpg | 1.2 MB |
| holladay.jpg | 1.0 MB |
| DSC_2264_5_6X.jpg | 1005 KB |
| 48thFront.jpg | 900 KB |
| Hereford.jpg | 881 KB |
| southridge.jpg | 848 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 7 of 7 pages | 8/8 |
| Partial | Titles 30–65 characters | 1 of 7 in range; home title is 18 chars: “Alameda Realty LLC” | 1.1/8 |
| Partial | Unique titles | 2 pages share 1 title(s): “Alameda Realty LLC” ×2 | 5.7/8 |
| Partial | Meta descriptions present | 6 of 7 pages | 6.9/8 |
| Fix | Descriptions 70–160 characters | 0 of 7 in range | 0/4 |
| Partial | Unique descriptions | 2 pages share 1 description(s) | 2.9/4 |
| Partial | Exactly one H1 per page | 1 pages OK, 0 with no H1, 6 with several; home H1s: “Heidi Settlemier”, “Working Hard and Smart for You”, “Let’s Chat” | 1.7/12 |
| Partial | Images have alt text | 67 of 153 unique images (44%) have alt text | 5.3/12 |
| Pass | Homepage has substance (300+ words) | 979 words of visible text on the homepage | 8/8 |
| Partial | Few thin pages (<250 words) | 3 of 7 pages under 250 words | 5.7/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Alameda Realty LLC |
| meta description | Looking to buy or sell a home in the Portland, Oregon Metro Area? Heidi Settlemier is a Realtor with locally owned and o |
| H1 | Heidi Settlemier | Working Hard and Smart for You | Let’s Chat | Heidi Sells Homes | Here to Help | Ready to Buy or Sell |
| og:title | Alameda Realty LLC |
| og:description | Looking to buy or sell a home in the Portland, Oregon Metro Area? Heidi Settlemier is a Realtor with locally owned and o |
| og:image | http://static1.squarespace.com/static/5c4b99e375f9eef676c57c27/t/5c4cbfb37ba7fc11fdd2d0a0/1548533685724/AR_small.png?for |
| twitter:card | summary |
| favicon | present |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
| Duplicate title | Pages |
|---|---|
| Alameda Realty LLC | 2 |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | WebSite | 20/20 |
| Pass | All JSON-LD parses | 7 JSON-LD block(s), all valid JSON | 10/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebSite | / | description, image, name, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RealEstateAgent",
"@id": "https://www.alamedarealtypdx.com/#business",
"name": "Alameda Realty LLC",
"url": "https://www.alamedarealtypdx.com/",
"telephone": "+1-503-307-1502",
"address": {
"@type": "PostalAddress",
"streetAddress": "004937 View fullsize sold 4838 NE 34th",
"addressLocality": "Avenue Portland",
"addressRegion": "OR",
"postalCode": "97211",
"addressCountry": "US"
},
"image": "http://static1.squarespace.com/static/5c4b99e375f9eef676c57c27/t/5c4cbfb37ba7fc11fdd2d0a0/1548533685724/AR_small.png?format=1500w",
"areaServed": [
{
"@type": "City",
"name": "Portland, OR"
}
],
"sameAs": [
"http://instagram.com/heidisellshomes",
"http://www.linkedin.com/in/heidi-settlemier-14914130",
"https://www.facebook.com/HeidiSettlemier/",
"https://www.instagram.com/p/DY-5CFoD65z/",
"https://www.instagram.com/p/DY5nHwVj-fd/",
"https://www.instagram.com/p/DY7jF03lDZd/",
"https://www.instagram.com/p/DY9sIpFjhPj/",
"https://www.instagram.com/p/DZBBo-CFHJ0/",
"https://www.instagram.com/p/DZDHSGoSlIw/",
"https://www.instagram.com/p/DZEkujIlFgO/"
],
"founder": {
"@id": "https://www.alamedarealtypdx.com/#heidi-settlemier"
}
},
{
"@type": "Person",
"@id": "https://www.alamedarealtypdx.com/#heidi-settlemier",
"name": "Heidi Settlemier",
"worksFor": {
"@id": "https://www.alamedarealtypdx.com/#business"
},
"jobTitle": "Real estate broker"
},
{
"@type": "WebSite",
"@id": "https://www.alamedarealtypdx.com/#website",
"url": "https://www.alamedarealtypdx.com/",
"name": "Alameda Realty LLC",
"publisher": {
"@id": "https://www.alamedarealtypdx.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (503) 307-1502 | 10/10 |
| Pass | Tap-to-call link | 1 tel: link(s) | 10/10 |
| Pass | Address or service area stated | 004937 View fullsize sold 4838 NE 34th Avenue Portland, OR 97211; 011121 View fullsize sold 2150 Long St West Linn, OR 97068 | 10/10 |
| Fix | “Portland” in the homepage title | “Alameda Realty LLC” | 0/15 |
| Fix | City/region words in page titles | 0 of 7 titles mention a city or Oregon | 0/10 |
| Pass | Links to a Google Business Profile / Maps listing | Linked: https://www.google.com/maps/place/Alameda+Realty/@45.5541061,-122.6331 | 5/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Pass | Reviews / testimonials presence | Testimonial/review wording found; review widget; links to google.com, realtor.com, rmhttps, yelp.com | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (503) 307-1502; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Alameda Realty LLC | Alameda Realty LLC |
| Phone | (503) 307-1502 | (503) 307-1502 |
| Address | Portland (NE) | 004937 View fullsize sold 4838 NE 34th Avenue Portland, OR 97211; 011121 View fullsize sold 2150 Long St West Linn, OR 97068 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| realtor Portland Oregon | Not on page 1 | realtor.com, realtor.com, top10reagents.com, redfin.com |
| real estate agent Portland Oregon | Not on page 1 | top10reagents.com, realtor.com, listwithclever.com, zillow.com |
| homes for sale Portland Oregon | Not on page 1 | zillow.com, zillow.com, realtor.com, homes.com |
| Alameda Realty (your name) | #4 | alameda.bhhsdp.com, realtor.com, alamedarealty.com, alamedarealtypdx.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1.0, shrink-to-fit=no | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 85/100 | 21.2/25 |
| Fix | Mobile LCP ≤ 2.5 s | 14.1 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 2.0 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 2.0 MB, 85 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-11-28 (40 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=0 | 10/10 |
| Pass | X-Content-Type-Options | nosniff | 5/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 96/100 | 14.4/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=0 |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | nosniff |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Background and foreground colors do not have a sufficient contrast ratio. | 5 |
| Image elements do not have `[alt]` attributes | 2 |
| Heading elements are not in a sequentially-descending order | 2 |
| Links rely on color to be distinguishable. | 1 |
Skip link: no · <main> landmark: yes · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.alamedarealtypdx.com/ |
|---|---|
| Fetched | 2026-10-18 12:40 Pacific |
| HTTP status | 200 |
| Title | Alameda Realty LLC (18 chars) |
| Meta description | Looking to buy or sell a home in the Portland, Oregon Metro Area? Heidi Settlemier is a Realtor with locally owned and operated Alameda Realty and a lifelong Portland resident. (176 chars) |
| H1 | Heidi Settlemier | Working Hard and Smart for You | Let’s Chat | Heidi Sells Homes | Here to Help | Ready to Buy or Sell? |
| H2s (3) | 4229 NE 33rd AvePortland, OR 97211 | alamedarealtypdx@gmail.com(503) 307-1502 | Licensed in Oregon |
| Words of visible text | 979 |
| Images / missing alt / empty alt | 25 / 2 / 2 |
| Internal / external links | 6 / 13 |
| Canonical | https://www.alamedarealtypdx.com |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://www.alamedarealtypdx.com/sitemap.xml (6 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1.0, shrink-to-fit=no |
| Server response (median of 3) | 180 ms to first byte, 181 ms total HTML download |
| HTML size (uncompressed) | 179 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 2043 KB over 85 requests |
| Scripts on the page | 18 |
| CMS / platform detected | Squarespace, Server: Squarespace |
| Structured data on homepage | WebSite |
| Phone(s) in text / tap-to-call | (503) 307-1502 / 1 tel: link(s) |
| Street address in text | 4229 NE 33rd Ave Portland, OR 97211 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Portland ×11, Oregon ×2 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 28/100, desktop 60/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 6,010 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 44/100 on mobile. |
| 2 | “Portland” in the homepage title “Alameda Realty LLC” | High | Low | Put your service and city in the homepage title, e.g. “Real estate in Portland, OR | Alameda Realty LLC”. | Planned for the full build. |
| 3 | Business-specific schema type Missing | Medium | Low | Use RealEstateAgent so search engines know exactly what you do. | Planned for the full build. |
| 4 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 5 | Exactly one H1 per page 1 pages OK, 0 with no H1, 6 with several; home H1s: “Heidi Settlemier”, “Working Hard and Smart for You”, “Let’s Chat” | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Working hard and smart for you.” |
| 6 | Mobile LCP ≤ 2.5 s 14.1 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 5.9 s |
| 7 | City/region words in page titles 0 of 7 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 8 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 9 | No broken internal links 2 internal URL(s) returned an error: /21294833 (404), /Contemporary, generous in size, and enviably set in the heart of Portland?s Hollywood district, this spectacular 1-bedroom, 1 | Medium | Low | Fix or redirect the broken pages (301 to the closest live page). | Planned for the full build. |
| 10 | Titles 30–65 characters 1 of 7 in range; home title is 18 chars: “Alameda Realty LLC” | Medium | Low | Write titles like “Service in City | Business name”, 30–65 characters. | Demo title: “Alameda Realty LLC · Heidi Settlemier, Northeast Portland real estate” |
| 11 | Images have alt text 67 of 153 unique images (44%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
| 12 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 13 | Responsiveness (TBT ≤ 200 ms) 2.0 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 1.3 s |
| 14 | Geo + opening hours in schema geo no, hours no | Low | Low | Add coordinates and hours that match your Google Business Profile. | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 14.1 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 2.0 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 5.9 seconds.
Your homepage title is “Alameda Realty LLC”. Titles are the blue link people click in search results. Leading with “Real estate in Portland, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Your site currently describes itself to search engines as WebSite. A complete real estate agent block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Alameda Realty LLC appeared on the first page for 0 of 3 searches (“realtor Portland Oregon”, “real estate agent Portland Oregon”, “homes for sale Portland Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.