A data-driven look at briggsrealtor.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 12 public pages, ran Google Lighthouse, and changed nothing on your site.
Real estate · Oregon City
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 49 | 9.8 |
| Technical SEO | 20% | 96 | 19.2 |
| On-page SEO | 15% | 81 | 12.2 |
| Schema / structured data | 10% | 0 | 0.0 |
| Local SEO | 15% | 48 | 7.2 |
| Mobile & UX | 10% | 71 | 7.1 |
| Security & trust | 10% | 89 | 8.9 |
| Overall | 100% | 64 | 64 |
Same tests, same day, run on briggsrealtor.com and on the concept we built for you.
Todaybriggsrealtor.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
34 → 57
Lighthouse, phone, simulated mid-range device on a 4G connection.
1.5 MB → 2.3 MB
130 → 19 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 34 | 57 |
| Performance (desktop) | 71 | 99 |
| Accessibility | 84 | 97 |
| Best practices | 93 | 100 |
| SEO (Lighthouse) | 85 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 8.0 s | 5.4 s |
| Total Blocking Time (mobile) | 7.6 s | 828 ms |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 1.5 MB | 2.3 MB |
| Requests | 130 | 19 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | Yes | Yes |
| One clear H1 | No | Yes |
| Structured data | None | RealEstateAgent |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 34 | 84 | 93 | 85 | 8.0 s | 0.000 | 7.6 s | 1.5 MB | 130 |
| Current site · desktop | 71 | 74 | 93 | 92 | 1.2 s | 0.001 | 566 ms | 1.4 MB | 142 |
| Ulric concept · mobile | 57 | 97 | 100 | 58 | 5.4 s | 0.000 | 828 ms | 2.3 MB | 19 |
| Ulric concept · desktop | 99 | 97 | 100 | 58 | 704 ms | 0.000 | 87 ms | 2.1 MB | 18 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Reduce unused JavaScript | Est savings of 742 KiB |
| Eliminate render-blocking resources | Est savings of 600 ms |
| Properly size images | Est savings of 392 KiB |
| Defer offscreen images | Est savings of 727 KiB |
| Serve images in next-gen formats | Est savings of 73 KiB |
| Enable text compression | Est savings of 14 KiB |
We crawled 12 pages politely (one request per second, following robots.txt), found 12 URLs in the sitemap. 0 internal links outside the crawl + 10 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://briggsrealtor.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://briggsrealtor.com/sitemap.xml (12 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 12 of 12 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Partial | Clean, readable URLs | 2 URL(s) contain hidden characters, spaces, capitals or are very long: /news/f/why-some-homes-sell-instantly…-and-others-sit, /news/f/spring-is-peak-listing-season-—-and-timing-matters | 3/5 |
| Partial | Lighthouse SEO audit (mobile) | 85/100 | 12.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 55 | 154 | 2 | 811 | 12 | 6 | 17% | 5 | 12 | Yes | Yes |
| /news | 200 | 4 | 124 | 1 | 132 | 1 | 1 | 0% | 5 | 1 | Yes | Yes |
| /selling-plan | 200 | 12 | 131 | 1 | 151 | 1 | 1 | 0% | 6 | 2 | Yes | Yes |
| /get-your-home-value | 200 | 19 | 130 | 1 | 177 | 2 | 2 | 50% | 5 | 5 | Yes | Yes |
| /for-buyers | 200 | 10 | 124 | 1 | 604 | 1 | 1 | 0% | 5 | 1 | Yes | Yes |
| /selling-your-home | 200 | 17 | 125 | 1 | 508 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/why-some-homes-sell-instantly…-and-others-sit | 200 | 45 | 68 | 1 | 139 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/why-sellers-choose-to-work-with-me | 200 | 34 | 146 | 1 | 138 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/spring-is-peak-listing-season-—-and-timing-matters | 200 | 50 | 223 | 1 | 139 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/seven-exterior-to-dos-before-you-list-your-house | 200 | 48 | 187 | 1 | 139 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/nine-to-dos-before-you-list-your-house | 200 | 38 | 100 | 1 | 138 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
| /news/f/2026-real-estate-market-outlook | 200 | 31 | 216 | 1 | 135 | 1 | 1 | 0% | 6 | 1 | Yes | Yes |
No broken links among the links we checked.
| Large image | Size |
|---|---|
| cr=t:0%,l:0%,w:100%,h:100% | 437 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 12 of 12 pages | 8/8 |
| Partial | Titles 30–65 characters | 7 of 12 in range; home title is 55 chars: “Brian Briggs Realtor - Your Trusted Real Estate Partner” | 4.7/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 12 of 12 pages | 8/8 |
| Partial | Descriptions 70–160 characters | 8 of 12 in range | 2.7/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Partial | Exactly one H1 per page | 11 pages OK, 0 with no H1, 1 with several; home H1s: “Top Oregon City Realtor for Buying & Sel”, “Top Oregon City Realtor for Buying & Sel” | 11/12 |
| Partial | Images have alt text | 2 of 6 unique images (33%) have alt text | 4/12 |
| Pass | Homepage has substance (300+ words) | 811 words of visible text on the homepage | 8/8 |
| Partial | Few thin pages (<250 words) | 9 of 12 pages under 250 words | 2.5/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Brian Briggs Realtor - Your Trusted Real Estate Partner |
| meta description | Brian Briggs Realtor offers expert real estate services and support, guiding clients with finding their dream home or su |
| H1 | Top Oregon City Realtor for Buying & Selling Homes | Top Oregon City Realtor for Buying & Selling Homes |
| og:title | Brian Briggs Real Estate |
| og:description | Local expertise in Oregon City and surrounding areas. Strategic marketing for sellers and confident guidance for buyers. |
| og:image | https://img1.wsimg.com/isteam/ip/feff83e2-da06-4eb0-bbb2-c1ee2c6212aa/Whats%20My%20Home%20Worth.jpg |
| twitter:card | summary |
| favicon | present |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Any structured data | No JSON-LD or microdata found on any crawled page | 0/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
No structured data found on any crawled page.
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RealEstateAgent",
"@id": "https://briggsrealtor.com/#business",
"name": "Brian Briggs Real Estate",
"url": "https://briggsrealtor.com/",
"telephone": "+1-503-953-5262",
"address": {
"@type": "PostalAddress",
"streetAddress": "12683 Tidewater St",
"addressLocality": "Oregon City",
"addressRegion": "OR",
"postalCode": "97045",
"addressCountry": "US"
},
"image": "https://img1.wsimg.com/isteam/ip/feff83e2-da06-4eb0-bbb2-c1ee2c6212aa/Whats%20My%20Home%20Worth.jpg",
"areaServed": [
{
"@type": "City",
"name": "Oregon City, OR"
}
],
"sameAs": [
"https://www.facebook.com/173385062534695",
"https://www.instagram.com/brianbriggsrealestate/",
"https://www.linkedin.com/ www.linkedin.com/in/brian-briggs-81a223254",
"https://www.realtor.com/realestateandhomes-detail/12690-Tidewater-St_Oregon-City_OR_97045_M12327-29974?cid=soc_shares_fs_ldp_Pri",
"https://www.realtor.com/realestateandhomes-detail/2280-Crestview-Dr_West-Linn_OR_97068_M15371-71906?cid=soc_shares_fs_pdp",
"https://www.zillow.com/homedetails/12690-Tidewater-St-Oregon-City-OR-97045/98831838_zpid/?utm_campaign=zillowwebmessage&utm_medium=referral&utm_source=txtshare",
"https://www.zillow.com/homedetails/2280-Crestview-Dr-West-Linn-OR-97068/48321521_zpid/?utm_campaign=zillowwebmessage&utm_medium=referral&utm_source=txtshare"
],
"founder": {
"@id": "https://briggsrealtor.com/#brian-briggs"
}
},
{
"@type": "Person",
"@id": "https://briggsrealtor.com/#brian-briggs",
"name": "Brian Briggs",
"worksFor": {
"@id": "https://briggsrealtor.com/#business"
},
"jobTitle": "Real estate broker"
},
{
"@type": "WebSite",
"@id": "https://briggsrealtor.com/#website",
"url": "https://briggsrealtor.com/",
"name": "Brian Briggs Real Estate",
"publisher": {
"@id": "https://briggsrealtor.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (503) 953-5262 | 10/10 |
| Pass | Tap-to-call link | 1 tel: link(s) | 10/10 |
| Pass | Address or service area stated | 12683 Tidewater St, Oregon City, OR 97045; 12690 Tidewater St Oregon City, OR 97045 | 10/10 |
| Fix | “Oregon City” in the homepage title | “Brian Briggs Realtor - Your Trusted Real Estate Partner” | 0/15 |
| Fix | City/region words in page titles | 0 of 12 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Pass | Reviews / testimonials presence | Testimonial/review wording found; links to realtor.com, zillow.com | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (503) 953-5262; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Brian Briggs Real Estate | Brian Briggs Realtor - Your Trusted Real Estate Partner |
| Phone | (503) 953-5262 | (503) 953-5262 |
| Address | Oregon City | 12683 Tidewater St, Oregon City, OR 97045; 12690 Tidewater St Oregon City, OR 97045 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| realtor Oregon City Oregon | Not on page 1 | realtor.com, realtor.com, zillow.com, remax.com |
| real estate agent Oregon City Oregon | Not on page 1 | yellowpages.com, realtor.com, homes.com, realtor.com |
| homes for sale Oregon City Oregon | Not on page 1 | zillow.com, redfin.com, realtor.com, zillow.com |
| Brian Briggs Real Estate (your name) | #1 | briggsrealtor.com, instagram.com, realtor.com, facebook.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 84/100 | 21/25 |
| Fix | Mobile LCP ≤ 2.5 s | 8.0 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 7.6 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 1.5 MB, 130 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | GoDaddy.com, (read via openssl) | 20/20 |
| Pass | Certificate not near expiry | Expires 2027-03-16 (148 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=63072000; includeSubDomains; preload | 10/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Pass | Clickjacking protection | CSP frame-ancestors | 5/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 93/100 | 13.9/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=63072000; includeSubDomains; preload |
| Content-Security-Policy | frame-ancestors 'self' godaddy.com *.godaddy.com dev-godaddy.com *.dev-godaddy.com test-go |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Background and foreground colors do not have a sufficient contrast ratio. | 8 |
| Image elements do not have `[alt]` attributes | 8 |
| Links do not have a discernible name | 2 |
| Heading elements are not in a sequentially-descending order | 5 |
| Links rely on color to be distinguishable. | 4 |
Skip link: no · <main> landmark: no · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://briggsrealtor.com/ |
|---|---|
| Fetched | 2026-10-18 12:40 Pacific |
| HTTP status | 200 |
| Title | Brian Briggs Realtor - Your Trusted Real Estate Partner (55 chars) |
| Meta description | Brian Briggs Realtor offers expert real estate services and support, guiding clients with finding their dream home or successfully selling their property. (154 chars) |
| H1 | Top Oregon City Realtor for Buying & Selling Homes | Top Oregon City Realtor for Buying & Selling Homes |
| H2s (12) | Welcome to Brian Briggs Real Estate | Current Listings | Current Listings | Property Flyers | Find the value of your home | Let Our Satisfied Customers Tell You More | Brian Briggs Real Estate | Closed Deals: Photo Gallery | Contact Us | We love our clients, so feel free to reach out anytime! | Connect With Us | Subscribe |
| Words of visible text | 811 |
| Images / missing alt / empty alt | 6 / 5 / 0 |
| Internal / external links | 5 / 12 |
| Canonical | https://briggsrealtor.com/ |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://briggsrealtor.com/sitemap.xml (12 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 114 ms to first byte, 115 ms total HTML download |
| HTML size (uncompressed) | 209 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 1509 KB over 130 requests |
| Scripts on the page | 5 |
| CMS / platform detected | GoDaddy Website Builder, Google Analytics, Server: DPS/2.0.0+sha-24a41f4 |
| Structured data on homepage | none |
| Phone(s) in text / tap-to-call | (503) 953-5262 / 1 tel: link(s) |
| Street address in text | 12683 Tidewater St, Oregon City, OR 97045; 12690 Tidewater St Oregon City, OR 97045; 2280 Crestview Dr West Linn, OR 97068; 5262 12683 Tidewater Street, Oregon City, Oregon 97045 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Portland ×1, Oregon ×20, Lake Oswego ×2 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 34/100, desktop 71/100; biggest Lighthouse opportunity: Reduce unused JavaScript (Est savings of 742 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 57/100 on mobile. |
| 2 | “Oregon City” in the homepage title “Brian Briggs Realtor - Your Trusted Real Estate Partner” | High | Low | Put your service and city in the homepage title, e.g. “Real estate in Oregon City, OR | Brian Briggs Real Estate”. | Planned for the full build. |
| 3 | Any structured data No JSON-LD or microdata found on any crawled page | Medium | Low | Add JSON-LD describing the business (block below). | Ready-to-paste block below; added at launch. |
| 4 | Business-specific schema type Missing | Medium | Low | Use RealEstateAgent so search engines know exactly what you do. | Planned for the full build. |
| 5 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 6 | Mobile LCP ≤ 2.5 s 8.0 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 5.4 s |
| 7 | City/region words in page titles 0 of 12 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 8 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 9 | Images have alt text 2 of 6 unique images (33%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
| 10 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 11 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 12 | Responsiveness (TBT ≤ 200 ms) 7.6 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 828 ms |
| 13 | Geo + opening hours in schema geo no, hours no | Low | Low | Add coordinates and hours that match your Google Business Profile. | Planned for the full build. |
| 14 | Person schema for the clinician/agent Missing | Low | Low | Add Person markup with name, credentials and photo. | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 8.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.5 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 5.4 seconds.
Your homepage title is “Brian Briggs Realtor - Your Trusted Real Estate Partner”. Titles are the blue link people click in search results. Leading with “Real estate in Oregon City, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Your site has no structured data yet. A complete real estate agent block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Brian Briggs Real Estate appeared on the first page for 0 of 3 searches (“realtor Oregon City Oregon”, “real estate agent Oregon City Oregon”, “homes for sale Oregon City Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
A map on the contact page reassures buyers and sellers that you’re local and makes directions one tap away.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.