Prepared by Ulric Studio for Graham Landscape & Design. Not affiliated with the official site graham-landscape.com.
Graham Landscape & DesignWebsite auditView the concept
Website audit · Oct 18, 2026

Graham Landscape & Design

A data-driven look at graham-landscape.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 50 public pages, ran Google Lighthouse, and changed nothing on your site.

Construction & trades · Eugene

60out of 100

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed31/100Lighthouse performance, phone
Main content appears35.0 sLCP on a phone (target ≤ 2.5 s)
Page weight17.5 MB66 requests on the homepage
Pages crawled50222 URLs in the sitemap
Schema types0No structured data
Search spot check1/2money keywords on page one
SSL certificateValidexpires 2026-11-23
Broken internal links0pages returning an error

What’s already working

  • Site loads over HTTPS: Homepage resolved to https://www.graham-landscape.com/
  • XML sitemap found: https://www.graham-landscape.com/sitemap.xml (222 URLs)
  • No broken internal links: 0 internal URL(s) returned an error
  • Phone number on homepage: (541) 729-8029
  • Tap-to-call link: 1 tel: link(s)
  • “Eugene” in the homepage title

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

AreaWeightScorePoints
Performance20%39 7.8
Technical SEO20%87 17.4
On-page SEO15%69 10.3
Schema / structured data10%0 0.0
Local SEO15%74 11.1
Mobile & UX10%62 6.2
Security & trust10%69 6.9
Overall100%6060

Before & after: today vs the Ulric concept

Same tests, same day, run on graham-landscape.com and on the concept we built for you.

Top of graham-landscape.com on a phone, Oct 18, 2026Todaygraham-landscape.comWhat a first-time phone visitor sees Top of the Ulric concept on a phoneConceptUlric conceptThe same first screen, rebuilt
Mobile performance

31 → 61

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

17.5 MB → 60 KB

66 → 11 network requests on the homepage.

Current siteUlric conceptPerformance (mobile)3161Performance (desktop)5280Accessibility9097Best practices57100SEO*8388
MetricCurrent siteUlric concept
Performance (mobile)3161
Performance (desktop)5280
Accessibility9097
Best practices57100
SEO (Lighthouse)8358 (88 without the deliberate noindex*)
Largest Contentful Paint (mobile)35.0 s3.3 s
Total Blocking Time (mobile)8.7 s1.8 s
Cumulative Layout Shift0.0000.000
Page weight17.5 MB60 KB
Requests6611
Mobile viewportYesYes
Tap-to-call linkYesYes
One clear H1NoYes
Structured dataNoneAdded at launch (block below)

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 39/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

RunPerf.Access.Best pr.SEOLCPCLSTBTWeightRequests
Current site · mobile3190578335.0 s0.0008.7 s17.5 MB66
Current site · desktop5290568311.3 s0.000384 ms17.8 MB68
Ulric concept · mobile6197100583.3 s0.0001.8 s60 KB11
Ulric concept · desktop809710058997 ms0.000401 ms436 KB17

Where the homepage weight comes from (mobile)

Image16.4 MBScript889 KBFont152 KBStylesheet43 KBDocument12 KBOther1 KBFetch1 KB

Biggest opportunities

Lighthouse opportunity (mobile)Estimated saving
Serve images in next-gen formatsEst savings of 14,461 KiB
Properly size imagesEst savings of 10,511 KiB
Eliminate render-blocking resourcesEst savings of 2,490 ms
Reduce unused JavaScriptEst savings of 441 KiB
Reduce unused CSSEst savings of 29 KiB
Preconnect to required originsEst savings of 300 ms

Technical SEO 87/100

We crawled 50 pages politely (one request per second, following robots.txt), found 222 URLs in the sitemap. 60 internal links outside the crawl + 22 external links (social links skipped; they block automated checks).

CheckWhat we foundPoints
PassSite loads over HTTPSHomepage resolved to https://www.graham-landscape.com/10/10
Passrobots.txt presentFound5/5
Passrobots.txt doesn't block the siteNo site-wide block10/10
PassXML sitemap foundhttps://www.graham-landscape.com/sitemap.xml (222 URLs)10/10
PassNo broken internal links0 internal URL(s) returned an error15/15
PassHomepage can be indexedNo noindex on the homepage15/15
FixCanonical tags on pages0 of 50 crawled pages declare a canonical URL0/10
PassNo multi-hop redirectsAll crawled pages load directly or with a single redirect5/5
PassClean, readable URLs0 URL(s) contain hidden characters, spaces, capitals or are very long5/5
PartialLighthouse SEO audit (mobile)83/10012.4/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

PageStatusTitleDescr.H1sWordsH2sImagesAlt textInt. linksExt. linksCanonicalIndexable
/20097161027021593%224NoYes
/ponds--streams.html2007010702901475%234NoYes
/natural-stone1.html200757502231482%674NoYes
/pergolas--overhead-structures.html200747502231373%564NoYes
/landscape-installation.html2006415204604475%225NoYes
/contact.html2006412103501617%215NoYes
/our-team.html200724603773367%214NoYes
/wood-decking.html200907502251264%454NoYes
/paver-driveways.html2008118104991580%244NoYes
/commercial-landscape-maintenance.html2008611705164367%219NoYes
/retaining-walls1.html200577502211313%504NoYes
/hardscapes.html2009311306541786%284NoYes
/landscape-irrigation-backflow-testing-and-winterization.htm20011618704384367%215NoYes
/landscape-design-installation-maintenance-pleasant-hill-ore2009512708931786%297NoYes
/dexter-oregon-landscaping.html2006512008131786%304NoYes
/fencing.html200767502221323%514NoYes
/about.html20093144054341090%214NoYes
/cottage-grove-oregon-landscaping.html2008411402961786%294NoYes
/arborist-services.html2005522105741580%214NoYes
/outdoor-kitchens1.html20093130023111010%294NoYes
/residential-landscape-maintenance.html2008711705154367%214NoYes
/lawn-and-yard-care-services.html2007811505845367%225NoYes
/contact-thank-you.html20079–02371250%214NoYes
/paver-patios.html2008212606211683%257NoYes
/outdoor-kitchens.html200638002581580%224NoYes
/water-features.html2007822803111367%234NoYes
/coburg-oregon-landscaping.html2006612006801580%314NoYes
/custom-wood-work.html200857502261147%334NoYes
/creswell-oregon-landscaping.html2008812207421786%304NoYes
/giving-back.html20010215902841786%214NoYes
/gates.html200777502231176%364NoYes
/natural-stone.html2006914503721683%224NoYes
/retaining-walls.html200849404791683%254NoYes
/eugene-oregon-landscaping1.html2008925508231888%295NoYes
/creswell-oregon-waterfeature.html2007925506441786%296NoYes
/our-work.html2009114801143113097%395NoYes
/pricing.html200352210137511894%214NoYes
/landscape-design.html2009112706604475%214NoYes
/seat-walls.html200697502231225%414NoYes
/corvallis-oregon-landscaping.html2008211005191786%297NoYes
/testimonials.html20082109012631250%214NoYes
/terms-conditions.html20078221011681250%215NoYes
/clean-up-services.html2007811504374367%214NoYes
/index.html20097161027021593%224NoYes
/interlocking-paver-driveways.html200567502241128%314NoYes
/albany-oregon-landscaping.html2008522105211786%297NoYes
/dry-creek-beds.html2009212802301617%254NoYes
/eugene-oregon-landscaping.html2008812007661786%315NoYes
/landscape-irrigation-maintenance-and-repair.html20011618705145367%215NoYes
/composite-decking.html200647502221425%234NoYes

Broken links

No broken links among the links we checked.

35 other link(s) didn’t respond to our checker in time; they may be fine in a browser.

Oversized images

On-page SEO 69/100

CheckWhat we foundPoints
PassEvery page has a title50 of 50 pages8/8
PartialTitles 30–65 characters9 of 50 in range; home title is 97 chars: “Graham Landscape & Design - Do you need landscape maintenance, lawn irrigation i”1.4/8
PartialUnique titles6 pages share 3 title(s): “Graham Landscape & Design - Do you need landscape maintenanc” ×27/8
PartialMeta descriptions present49 of 50 pages7.8/8
PartialDescriptions 70–160 characters36 of 50 in range2.9/4
PartialUnique descriptions24 pages share 7 description(s)2.1/4
FixExactly one H1 per page0 pages OK, 50 with no H1, 0 with several; homepage has no H10/12
PartialImages have alt text159 of 399 unique images (40%) have alt text4.8/12
PartialHomepage has substance (300+ words)270 words of visible text on the homepage7.2/8
PartialFew thin pages (<250 words)13 of 50 pages under 250 words7.4/8
PassNo leftover template textNone found10/10
PassNo wrong-city text in titles/descriptionsNone found10/10

Homepage tags

TagHomepage value
titleGraham Landscape & Design - Do you need landscape maintenance, lawn irrigation in Eugene, Oregon?
meta descriptionGraham Landscape and Design is a leading full-service landscaping, landscape maintenance, and irrigation company serving
H1Missing
og:titleDo you need landscape maintenance, lawn irrigation in Eugene, Oregon?
og:descriptionGraham Landscape and Design is a leading full-service landscaping, landscape maintenance, and irrigation company serving
og:imagehttps://www.graham-landscape.com/uploads/4/0/3/1/40314071/our-work-150dpi_orig.png
twitter:cardMissing
faviconMissing
langen
hreflangnone (fine for a single-language site)

Words per page

< 250 words13 pages250–49915 pages500–99918 pages1,000+4 pages
Duplicate titlePages
Graham Landscape & Design - Do you need landscape maintenance, lawn irrigation i2
Irrigation Installation | Backflow Testing | Eugene, Springfield, Coburg, Corval2
Eugene Lawn Care Services | Yard Clean Up Services - Graham Landscape & Design2

Schema / structured data 0/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a construction & trades

  • ✕HomeAndConstructionBusiness / RoofingContractor / GeneralContractor
  • ✕LocalBusiness address + geo + hours
  • ✕Service / Offer
  • ✕Review / AggregateRating
  • ✕FAQPage
CheckWhat we foundPoints
FixAny structured dataNo JSON-LD or microdata found on any crawled page0/20
FixAll JSON-LD parsesNo JSON-LD blocks0/10
FixBusiness-specific schema typeMissing0/20
FixAddress + phone in schemaNot complete0/10
FixGeo + opening hours in schemageo no, hours no0/10
FixService / offer schemaMissing0/10
FixFAQPage schemaMissing0/10
FixReview / AggregateRating schemaMissing0/10

Found on your site

No structured data found on any crawled page.

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HomeAndConstructionBusiness",
      "@id": "https://www.graham-landscape.com/#business",
      "name": "Graham Landscape & Design",
      "url": "https://www.graham-landscape.com/",
      "telephone": "+1-541-729-8029",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1500 Liberty St. SE, Ste 210",
        "addressLocality": "Salem",
        "addressRegion": "OR",
        "postalCode": "97302",
        "addressCountry": "US"
      },
      "image": "https://www.graham-landscape.com/uploads/4/0/3/1/40314071/our-work-150dpi_orig.png",
      "areaServed": [
        {
          "@type": "City",
          "name": "Eugene, OR"
        }
      ],
      "sameAs": [
        "http://www.houzz.com/pro/eugenelandscape/graham-landscape-and-design",
        "https://facebook.com/GrahamLandscape",
        "https://www.instagram.com/instagrahamlandscape/",
        "https://www.linkedin.com/company/graham-landscape-&-design/about/"
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Landscape design",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                }
              ]
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Hardscape",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                }
              ]
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Irrigation",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                }
              ]
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Maintenance",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                }
              ]
            }
          }
        ]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.graham-landscape.com/#website",
      "url": "https://www.graham-landscape.com/",
      "name": "Graham Landscape & Design",
      "publisher": {
        "@id": "https://www.graham-landscape.com/#business"
      }
    }
  ]
}
</script>

Local SEO 74/100

CheckWhat we foundPoints
PassPhone number on homepage(541) 729-802910/10
PassTap-to-call link1 tel: link(s)10/10
PassAddress or service area stated1500 Liberty St. SE, Ste 210 Salem, OR 97302; 1500 Liberty St. SE, Ste 210 Salem, Oregon 9730110/10
Pass“Eugene” in the homepage title“Graham Landscape & Design - Do you need landscape maintenance, lawn irrigation i”15/15
PassCity/region words in page titles35 of 50 titles mention a city or Oregon10/10
FixLinks to a Google Business Profile / Maps listingNo link to a Google Maps / Business Profile listing on crawled pages0/5
FixGoogle Maps embed / directionsNo map embed found on crawled pages0/10
PassReviews / testimonials presenceTestimonial/review wording found; review widget; links to houzz.com10/10
PartialPhone matches your listings (NAP)Listing phone(s) from our research: (541) 729-8029; site shows 4 different number(s) — matches5/10
PartialSpot check: first page for a money keywordFound on page one for 1 of 2 keywords7.5/15

Name, address, phone (NAP)

Your listings (our research)Your website
NameGraham Landscape & DesignGraham Landscape & Design - Do you need landscape maintenance, lawn ir
Phone(541) 729-8029(503) 378-5909, (503) 378-5950, (503) 967-6291, (541) 729-8029
AddressEugene1500 Liberty St. SE, Ste 210 Salem, OR 97302; 1500 Liberty St. SE, Ste 210 Salem, Oregon 97301

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

SearchYour siteTop results
landscaping company Eugene OregonNot on page 1yelp.com, homeguide.com, eolandscaping.com, yelp.com
landscape design Eugene Oregon#2landarclandscape.com, graham-landscape.com, yelp.com, glennlandscape.com
Graham Landscape & Design (your name)#1graham-landscape.com, laneforest.com, graham-landscape.com, grahamlanddesigns.com

Mobile & UX 62/100

CheckWhat we foundPoints
PassMobile viewport setwidth=device-width, initial-scale=1.020/20
PartialAccessibility (Lighthouse, mobile)90/10022.5/25
FixMobile LCP ≤ 2.5 s35.0 s0/15
PassLayout stability (CLS ≤ 0.1)0.00010/10
FixResponsiveness (TBT ≤ 200 ms)8.7 s0/10
PassClear contact path from homepageCall, form or booking link found on the homepage10/10
FixPage weight ≤ 2.5 MB (mobile)17.5 MB, 66 requests0/10

Security, trust & ADA 69/100

CheckWhat we foundPoints
PassHTTPSYes20/20
PassValid SSL certificateGoogle Trust Services, TLSv1.320/20
PassCertificate not near expiryExpires 2026-11-23 (36 days)5/5
PassNo mixed contentNone found15/15
FixHSTS headerMissing0/10
FixX-Content-Type-OptionsMissing0/5
FixClickjacking protectionMissing0/5
FixReferrer-PolicyMissing0/5
PartialLighthouse best practices57/1008.6/15

Security headers

HeaderValue
Strict-Transport-SecurityMissing
Content-Security-PolicyMissing
X-Frame-OptionsMissing
X-Content-Type-OptionsMissing
Referrer-PolicyMissing
Permissions-PolicyMissing

Technology

  • Weebly
  • jQuery 1.8.3
  • Google Tag Manager
  • Google Analytics
  • Cloudflare

Accessibility basics

ADA basic (Lighthouse)Elements
Background and foreground colors do not have a sufficient contrast ratio.1
Image elements do not have `[alt]` attributes1

Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetchedhttps://www.graham-landscape.com/
Fetched2026-10-18 12:39 Pacific
HTTP status200
TitleGraham Landscape & Design - Do you need landscape maintenance, lawn irrigation in Eugene, Oregon? (97 chars)
Meta descriptionGraham Landscape and Design is a leading full-service landscaping, landscape maintenance, and irrigation company serving the greater Eugene and Springfield area. (161 chars)
H1None
H2s (2)Get a FREE estimate today! Give us a call at 541-729-8029 | "Very knowledgeable, very friendly, and very easy to work with. They had great design ideas and the finished product was as described. I wou
Words of visible text270
Images / missing alt / empty alt15 / 0 / 1
Internal / external links22 / 4
CanonicalMissing
Meta robotsnone (indexable by default)
robots.txtYes Sitemap lines: 1
XML sitemapYes https://www.graham-landscape.com/sitemap.xml (222 URLs)
HTTPSYes
Mobile viewportwidth=device-width, initial-scale=1.0
Server response (median of 3)161 ms to first byte, 163 ms total HTML download
HTML size (uncompressed)56 KB (served gzip)
Full page weight (Lighthouse, mobile)17886 KB over 66 requests
Scripts on the page12
CMS / platform detectedWeebly, jQuery 1.8.3, Google Tag Manager, Google Analytics, Cloudflare
Structured data on homepagenone
Phone(s) in text / tap-to-call(541) 729-8029 / 1 tel: link(s)
Street address in text8920 541-729-8029 34024 Old Willamette Hwy S ., Eugene, OR 97405
Google Business Profile / Maps linknone on homepage
City / region mentionsEugene ×4, Springfield ×1, Oregon ×2, Cottage Grove ×1, Veneta ×1, Junction City ×1, Coburg ×1, Corvallis ×1

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#IssueImpactEffortHow to fixWhat the Ulric concept does
1Speed up page loads (Lighthouse performance)
Mobile 31/100, desktop 52/100; biggest Lighthouse opportunity: Serve images in next-gen formats (Est savings of 14,461 KiB)
HighMediumCompress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.Concept scores 61/100 on mobile.
2Any structured data
No JSON-LD or microdata found on any crawled page
MediumLowAdd JSON-LD describing the business (block below).Ready-to-paste block below; added at launch.
3Business-specific schema type
Missing
MediumLowUse HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do.Planned for the full build.
4Exactly one H1 per page
0 pages OK, 50 with no H1, 0 with several; homepage has no H1
MediumLowGive each page one clear H1 that says what the page is about.Demo H1: “Landscapes you love to come home to.”
5Canonical tags on pages
0 of 50 crawled pages declare a canonical URL
LowLowAdd a self-referencing canonical tag to every page.Set on every page at launch.
6Mobile LCP ≤ 2.5 s
35.0 s
HighMediumCompress and resize the hero image, defer non-essential scripts.Demo: 3.3 s
7Google Maps embed / directions
No map embed found on crawled pages
LowLowEmbed a map of your office or service area on the contact page.Planned for the full build.
8Images have alt text
159 of 399 unique images (40%) have alt text
MediumLowDescribe each meaningful image in its alt text (helps screen readers and image search).Every image in the concept has alt text.
9All JSON-LD parses
No JSON-LD blocks
MediumLowFix the JSON syntax errors (test in Google’s Rich Results Test).Planned for the full build.
10Address + phone in schema
Not complete
MediumLowInclude the full street address and main phone in the business schema.Planned for the full build.
11Page weight ≤ 2.5 MB (mobile)
17.5 MB, 66 requests
MediumLowServe images in WebP/AVIF at the size they display.Demo: 60 KB, 11 requests
12Titles 30–65 characters
9 of 50 in range; home title is 97 chars: “Graham Landscape & Design - Do you need landscape maintenance, lawn irrigation i”
MediumLowWrite titles like “Service in City | Business name”, 30–65 characters.Demo title: “Graham Landscape & Design — concept by Ulric Studio”
13Responsiveness (TBT ≤ 200 ms)
8.7 s
MediumMediumRemove unused scripts and heavy widgets.Demo: 1.8 s
14Spot check: first page for a money keyword
Found on page one for 1 of 2 keywords
HighHighBuild city + service pages and earn local links/reviews (see recommendations).Planned: a page for each main service and town you serve.

Ulric’s recommendations

Five changes that would bring in more customers

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

01

Make the site load fast on phones

On a typical phone connection the main content takes about 35.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 17.5 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.3 seconds.

02

Add structured data (schema) to your site

Your site has no structured data yet. A complete landscape design business block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.

03

Give each page one clear headline

Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.

04

Help Google find every page

Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.

05

Add a map and directions

A map on the contact page reassures homeowners comparing contractors that you’re local and makes directions one tap away.

How this audit was made

  • Date: October 18, 2026, 12:58 PM Pacific. Site: https://www.graham-landscape.com/.
  • Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
  • Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:39 Pacific from https://www.graham-landscape.com/.
  • Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
  • Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
  • Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
  • Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.