A data-driven look at huckleberryfence.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 18 public pages, ran Google Lighthouse, and changed nothing on your site.
Construction & trades · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 73 | 14.6 |
| Technical SEO | 20% | 91 | 18.2 |
| On-page SEO | 15% | 55 | 8.2 |
| Schema / structured data | 10% | 30 | 3.0 |
| Local SEO | 15% | 44 | 6.6 |
| Mobile & UX | 10% | 76 | 7.6 |
| Security & trust | 10% | 59 | 5.9 |
| Overall | 100% | 64 | 64 |
Same tests, same day, run on huckleberryfence.com and on the concept we built for you.
Todayhuckleberryfence.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
73 → 50
Lighthouse, phone, simulated mid-range device on a 4G connection.
4.7 MB → 3.1 MB
53 → 19 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 73 | 50 |
| Performance (desktop) | 73 | 70 |
| Accessibility | 83 | 100 |
| Best practices | 96 | 100 |
| SEO (Lighthouse) | 85 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 4.9 s | 4.3 s |
| Total Blocking Time (mobile) | 136 ms | 1.2 s |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 4.7 MB | 3.1 MB |
| Requests | 53 | 19 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | Blog, BlogPosting, CreativeWork | Added at launch (block below) |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 73 | 83 | 96 | 85 | 4.9 s | 0.000 | 136 ms | 4.7 MB | 53 |
| Current site · desktop | 73 | 88 | 100 | 85 | 4.7 s | 0.000 | 0 ms | 4.4 MB | 58 |
| Ulric concept · mobile | 50 | 100 | 100 | 58 | 4.3 s | 0.000 | 1.2 s | 3.1 MB | 19 |
| Ulric concept · desktop | 70 | 97 | 100 | 58 | 1.3 s | 0.000 | 567 ms | 7.3 MB | 26 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Reduce initial server response time | Root document took 1,290 ms |
| Serve images in next-gen formats | Est savings of 1,511 KiB |
| Eliminate render-blocking resources | Est savings of 570 ms |
| Properly size images | Est savings of 124 KiB |
| Reduce unused CSS | Est savings of 37 KiB |
| Efficiently encode images | Est savings of 213 KiB |
We crawled 18 pages politely (one request per second, following robots.txt), found 14 URLs in the sitemap. 60 internal links outside the crawl + 22 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://huckleberryfence.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://huckleberryfence.com/wp-sitemap.xml (14 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Partial | Canonical tags on pages | 15 of 18 crawled pages declare a canonical URL | 8.3/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Fix | Clean, readable URLs | 3 URL(s) contain hidden characters, spaces, capitals or are very long: /double gates, /ornamental iron, /trellises arbors | 0/5 |
| Partial | Lighthouse SEO audit (mobile) | 85/100 | 12.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 58 | – | 0 | 382 | 2 | 16 | 94% | 12 | 27 | Yes | Yes |
| /hello-world/ | 200 | 32 | – | 1 | 80 | 0 | 0 | – | 7 | 1 | Yes | Yes |
| /privacy-policy/ | 200 | 34 | – | 1 | 642 | 8 | 0 | – | 0 | 0 | Yes | Yes |
| /about-us/ | 200 | 28 | – | 0 | 177 | 1 | 4 | 100% | 4 | 7 | Yes | Yes |
| /contact-us/ | 200 | 30 | – | 0 | 70 | 1 | 4 | 100% | 4 | 7 | Yes | Yes |
| /galleries/ | 200 | 29 | – | 0 | 52 | 1 | 4 | 100% | 4 | 7 | Yes | Yes |
| /fences/ | 200 | 26 | – | 0 | 122 | 0 | 50 | 100% | 50 | 7 | Yes | Yes |
| /gates/ | 200 | 25 | – | 0 | 108 | 1 | 21 | 100% | 21 | 8 | Yes | Yes |
| /double-gates/ | 200 | 32 | – | 0 | 74 | 1 | 14 | 100% | 13 | 7 | Yes | Yes |
| /trellises-arbors/ | 200 | 40 | – | 0 | 47 | 0 | 30 | 100% | 30 | 7 | Yes | Yes |
| /decks/ | 200 | 25 | – | 0 | 50 | 0 | 14 | 100% | 14 | 7 | Yes | Yes |
| /ornamental-iron/ | 200 | 35 | – | 0 | 33 | 1 | 3 | 100% | 7 | 1 | Yes | Yes |
| /category/uncategorized/ | 200 | 33 | – | 1 | 53 | 1 | 0 | – | 6 | 1 | No | Yes |
| /author/huckadmin/ | 200 | 29 | – | 1 | 55 | 1 | 0 | – | 6 | 1 | No | Yes |
| /double gates | 200 | 32 | – | 0 | 74 | 1 | 14 | 100% | 13 | 7 | Yes | Yes |
| /monthlynewsletterpix/200503lead.htm | 200 | 5 | – | 0 | 50 | 0 | 9 | 0% | 0 | 1 | No | Yes |
| /ornamental iron | 200 | 35 | – | 0 | 33 | 1 | 3 | 100% | 7 | 1 | Yes | Yes |
| /trellises arbors | 200 | 40 | – | 0 | 47 | 0 | 30 | 100% | 30 | 7 | Yes | Yes |
No broken links among the links we checked.
15 other link(s) didn’t respond to our checker in time; they may be fine in a browser.
| Large image | Size |
|---|---|
| 67537974750__E431B302-9538-4B2D-ADB3-70376AE73062- | 580 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 18 of 18 pages | 8/8 |
| Partial | Titles 30–65 characters | 11 of 18 in range; home title is 58 chars: “Huckleberry Fence – Wood and Steel Custom Fences and Decks” | 4.9/8 |
| Partial | Unique titles | 6 pages share 3 title(s): “Double Gates – Huckleberry Fence” ×2 | 5.3/8 |
| Fix | Meta descriptions present | 0 of 18 pages | 0/8 |
| Fix | Descriptions 70–160 characters | 0 of 18 in range | 0/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Partial | Exactly one H1 per page | 4 pages OK, 14 with no H1, 0 with several; homepage has no H1 | 2.7/12 |
| Partial | Images have alt text | 123 of 133 unique images (92%) have alt text | 11.1/12 |
| Pass | Homepage has substance (300+ words) | 382 words of visible text on the homepage | 8/8 |
| Partial | Few thin pages (<250 words) | 16 of 18 pages under 250 words | 1.1/8 |
| Fix | No leftover template text | Found template text on 3 page(s): “Hello world” | 0/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Huckleberry Fence – Wood and Steel Custom Fences and Decks |
| meta description | Missing |
| H1 | Missing |
| og:title | Missing |
| og:description | Missing |
| og:image | Missing |
| twitter:card | Missing |
| favicon | present |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
| Duplicate title | Pages |
|---|---|
| Double Gates – Huckleberry Fence | 2 |
| Trellises and Arbors – Huckleberry Fence | 2 |
| Ornamental Iron – Huckleberry Fence | 2 |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | Blog, BlogPosting, CreativeWork, ImageObject, Organization, SiteNavigationElement, WPFooter, WPHeader, WPSideBar, WebPage | 20/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Partial | Business-specific schema type | Only generic Organization | 10/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Service / offer schema | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebPage (microdata) | / | caption, image, mainContentOfPage, text, url | – |
| CreativeWork (microdata) | / | caption, image, text, url | – |
| ImageObject (microdata) | / | image | – |
| SiteNavigationElement (microdata) | / | – | |
| ImageObject (microdata) | / | image, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: street address (or remove “address” and keep “areaServed” if you work from home); geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://huckleberryfence.com/#business",
"name": "Huckleberry Fence & Deck Co.",
"url": "https://huckleberryfence.com/",
"telephone": "+1-541-345-8146",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"http://www.instagram.com/huckleberryfence/",
"https://twitter.com/HuckleberryFenc?lang=en",
"https://www.facebook.com/NAACP1119/",
"https://www.facebook.com/pg/Huckleberry-Fence-Deck-Co-188284344542028/photos/?ref=page_internal",
"https://www.instagram.com/huckleberryfence/",
"https://www.pinterest.com/huckleberryfence/",
"https://www.yelp.com/biz/huckleberry-fence-and-deck-eugene",
"https://www.youtube.com/watch?v=6HkZScfcEDU"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fences",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Decks",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Gates",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Arbors",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
}
]
}
},
{
"@type": "WebSite",
"@id": "https://huckleberryfence.com/#website",
"url": "https://huckleberryfence.com/",
"name": "Huckleberry Fence & Deck Co.",
"publisher": {
"@id": "https://huckleberryfence.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 345-8146 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Partial | Address or service area stated | Eugene mentioned, but no street address found | 6/10 |
| Fix | “Eugene” in the homepage title | “Huckleberry Fence – Wood and Steel Custom Fences and Decks” | 0/15 |
| Fix | City/region words in page titles | 0 of 18 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Pass | Google Maps embed / directions | Map found | 10/10 |
| Pass | Reviews / testimonials presence | Testimonial/review wording found; review widget; links to yelp.com | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 345-8146; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 2 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Huckleberry Fence & Deck Co. | Huckleberry Fence – Wood and Steel Custom Fences and Decks |
| Phone | (541) 345-8146 | (541) 345-8146 |
| Address | Eugene | No street address found in page text |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| fence company Eugene Oregon | Not on page 1 | eugene-fencecompany.com, yelp.com, oregonfencecompany.com, eugene-fencecompany.com |
| deck builder Eugene Oregon | Not on page 1 | eugenedeckbuilders.com, yelp.com, eugenedeckbuilders.com, workhorsebuilt.com |
| Huckleberry Fence & Deck Co. (your name) | #1 | huckleberryfence.com, huckleberryfence.com, fencecertified.com, chamberofcommerce.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1.0 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 83/100 | 20.8/25 |
| Fix | Mobile LCP ≤ 2.5 s | 4.9 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Pass | Responsiveness (TBT ≤ 200 ms) | 136 ms | 10/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Partial | Page weight ≤ 2.5 MB (mobile) | 4.7 MB, 53 requests | 5/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-11-18 (30 days) | 5/5 |
| Fix | No mixed content | 3 insecure http:// resource(s) | 0/15 |
| Fix | HSTS header | Missing | 0/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 96/100 | 14.4/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Background and foreground colors do not have a sufficient contrast ratio. | 19 |
| Links do not have a discernible name | 12 |
| Touch targets do not have sufficient size or spacing. | 6 |
Skip link: no · <main> landmark: no · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://huckleberryfence.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | Huckleberry Fence – Wood and Steel Custom Fences and Decks (58 chars) |
| Meta description | Missing |
| H1 | None |
| H2s (2) | Quality Fences, Decks, Arbors and Trellises made of Cedar, Doug Fir, Pine, and other Wood and Steel Products | Have a Fence or Deck project? You’ve come to the right place. |
| Words of visible text | 382 |
| Images / missing alt / empty alt | 16 / 0 / 1 |
| Internal / external links | 12 / 27 |
| Canonical | https://huckleberryfence.com/ |
| Meta robots | max-image-preview:large |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://huckleberryfence.com/wp-sitemap.xml (14 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1.0 |
| Server response (median of 3) | 1324 ms to first byte, 1325 ms total HTML download |
| HTML size (uncompressed) | 81 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 4770 KB over 53 requests |
| Scripts on the page | 7 |
| CMS / platform detected | WordPress 7.1.3, Server: nginx, X-Powered-By: PHP/8.3.35 |
| Structured data on homepage | CreativeWork, ImageObject, SiteNavigationElement, WebPage |
| Phone(s) in text / tap-to-call | (541) 345-8146 / 0 tel: link(s) |
| Street address in text | none found |
| Google Business Profile / Maps link | none on homepage · map embedded |
| City / region mentions | Eugene ×4, Oregon ×2 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 73/100, desktop 73/100; biggest Lighthouse opportunity: Reduce initial server response time (Root document took 1,290 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 50/100 on mobile. |
| 2 | “Eugene” in the homepage title “Huckleberry Fence – Wood and Steel Custom Fences and Decks” | High | Low | Put your service and city in the homepage title, e.g. “Fences in Eugene, OR | Huckleberry Fence & Deck Co.”. | Planned for the full build. |
| 3 | No leftover template text Found template text on 3 page(s): “Hello world” | High | Low | Remove builder placeholder text and widgets that never got filled in. | All demo copy is written for this business. |
| 4 | Spot check: first page for a money keyword Found on page one for 0 of 2 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 5 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 6 | Mobile LCP ≤ 2.5 s 4.9 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 4.3 s |
| 7 | No mixed content 3 insecure http:// resource(s) | Medium | Low | Load every image/script over https://. | Planned for the full build. |
| 8 | City/region words in page titles 0 of 18 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 9 | Exactly one H1 per page 4 pages OK, 14 with no H1, 0 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Fences that stand out on the block.” |
| 10 | Meta descriptions present 0 of 18 pages | Medium | Low | Write a one-sentence description (70–160 characters) for each page. | Demo pages ship with descriptions. |
| 11 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 12 | Business-specific schema type Only generic Organization | Medium | Low | Use HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do. | Planned for the full build. |
| 13 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 14 | Clean, readable URLs 3 URL(s) contain hidden characters, spaces, capitals or are very long: /double gates, /ornamental iron, /trellises arbors | Low | Low | Rename the odd URLs (short, lowercase, hyphens) and 301-redirect the old ones. | Demo URLs are short and lowercase. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 4.9 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 4.7 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 4.3 seconds.
Your homepage title is “Huckleberry Fence – Wood and Steel Custom Fences and Decks”. Titles are the blue link people click in search results. Leading with “Fences in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Some pages still show builder placeholder text (“Hello world”). Visitors notice, and it makes a solid business look unfinished. It takes minutes to fix.
In our spot check, Huckleberry Fence & Deck Co. appeared on the first page for 0 of 2 searches (“fence company Eugene Oregon”, “deck builder Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
On the homepage the phone number is not tappable. Most homeowners comparing contractors are on their phone, and one tap to call or request an estimate is the shortest path from interest to a real conversation.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.