| 1 | Speed up page loads (Lighthouse performance) Mobile 54/100, desktop 97/100; biggest Lighthouse opportunity: Reduce unused JavaScript (Est savings of 90 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 46/100 on mobile. |
| 2 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 3 | Canonical tags on pages 0 of 1 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 4 | Mobile LCP ≤ 2.5 s 6.3 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 6.1 s |
| 5 | Images have alt text 1 of 5 unique images (20%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
| 6 | Reviews / testimonials presence Little review content | Medium | Low | Show 3–6 real reviews with names and link to your Google reviews. | Planned: your real reviews in a carousel. |
| 7 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 8 | Titles 30–65 characters 0 of 1 in range; home title is 68 chars: “Real Estate, Home Sales - Lincoln Homes Inc. - Klamath Falls, Oregon” | Medium | Low | Write titles like “Service in City | Business name”, 30–65 characters. | Demo title: “Lincoln Homes Inc. · Klamath Falls, Oregon real estate” |
| 9 | Business-specific schema type Only generic LocalBusiness | Medium | Low | Use RealEstateAgent so search engines know exactly what you do. | Planned for the full build. |
| 10 | Responsiveness (TBT ≤ 200 ms) 731 ms | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 1.1 s |
| 11 | Person schema for the clinician/agent Missing | Low | Low | Add Person markup with name, credentials and photo. | Planned for the full build. |
| 12 | Review / AggregateRating schema Missing | Low | Low | Mark up real testimonials that appear on the page as Review. | Planned for the full build. |
| 13 | FAQPage schema Missing | Low | Medium | Publish a short FAQ and mark it up as FAQPage. | Planned for the full build. |
| 14 | Links to a Google Business Profile / Maps listing No link to a Google Maps / Business Profile listing on crawled pages | Medium | Low | Link your Google Business Profile (reviews + directions) from the contact page and footer. | Planned for the full build. |