Website audit · Oct 18, 2026

Lois Michaud, PhD

A data-driven look at loismichaudphd.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 6 public pages, ran Google Lighthouse, and changed nothing on your site.

Therapy practice · Eugene

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed61/100Lighthouse performance, phone

Main content appears7.0 sLCP on a phone (target ≤ 2.5 s)

Page weight638 KB21 requests on the homepage

Pages crawled65 URLs in the sitemap

Schema types0No structured data

Search spot check0/3money keywords on page one

SSL certificateValidexpires 2026-11-23

Broken internal links0pages returning an error

What’s already working

Site loads over HTTPS: Homepage resolved to https://www.loismichaudphd.com/
XML sitemap found: https://www.loismichaudphd.com/sitemap.xml (5 URLs)
No broken internal links: 0 internal URL(s) returned an error
Images have alt text: 1 of 1 unique images (100%) have alt text
Listed on orcounselors.com and Psychology Today: orcounselors.com: unclaimed profile; Psychology Today: profile found
Layout stability (CLS ≤ 0.1): 0.000

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

Area	Weight	Score	Points
Performance	20%	70	14.0
Technical SEO	20%	89	17.8
On-page SEO	15%	56	8.4
Schema / structured data	10%	0	0.0
Local SEO	15%	19	2.9
Mobile & UX	10%	61	6.1
Security & trust	10%	69	6.9
Overall	100%	56	56

Before & after: today vs the Ulric concept

Same tests, same day, run on loismichaudphd.com and on the concept we built for you.

Top of loismichaudphd.com on a phone, Oct 18, 2026

Todayloismichaudphd.comWhat a first-time phone visitor sees

ConceptUlric conceptThe same first screen, rebuilt

Mobile performance

61 → 98

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

638 KB → 259 KB

21 → 6 network requests on the homepage.

Metric	Current site	Ulric concept
Performance (mobile)	61	98
Performance (desktop)	83	99
Accessibility	83	100
Best practices	62	100
SEO (Lighthouse)	91	54 (86 without the deliberate noindex*)
Largest Contentful Paint (mobile)	7.0 s	2.2 s
Total Blocking Time (mobile)	0 ms	0 ms
Cumulative Layout Shift	0.000	0.024
Page weight	638 KB	259 KB
Requests	21	6
Mobile viewport	No	Yes
Tap-to-call link	No	Yes
One clear H1	No	Yes
Structured data	None	MedicalBusiness

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 70/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

Run	Perf.	Access.	Best pr.	SEO	LCP	CLS	Weight	Requests
Current site · mobile	61	83	62	91	7.0 s	0.000	638 KB	21
Current site · desktop	83	91	57	100	1.8 s	0.000	771 KB	23
Ulric concept · mobile	98	100	100	54	2.2 s	0.024	259 KB	6
Ulric concept · desktop	99	100	100	54	631 ms	0.010	259 KB	6

Where the homepage weight comes from (mobile)

Biggest opportunities

Lighthouse opportunity (mobile)	Estimated saving
Eliminate render-blocking resources	Est savings of 3,900 ms
Avoid multiple page redirects	Est savings of 1,480 ms
Reduce unused JavaScript	Est savings of 229 KiB
Serve images in next-gen formats	Est savings of 66 KiB
Reduce unused CSS	Est savings of 29 KiB
Efficiently encode images	Est savings of 17 KiB

Technical SEO 89/100

We crawled 6 pages politely (one request per second, following robots.txt), found 5 URLs in the sitemap. 3 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).

	Check	What we found	Points
Pass	Site loads over HTTPS	Homepage resolved to https://www.loismichaudphd.com/	10/10
Pass	robots.txt present	Found	5/5
Pass	robots.txt doesn't block the site	No site-wide block	10/10
Pass	XML sitemap found	https://www.loismichaudphd.com/sitemap.xml (5 URLs)	10/10
Pass	No broken internal links	0 internal URL(s) returned an error	15/15
Pass	Homepage can be indexed	No noindex on the homepage	15/15
Fix	Canonical tags on pages	0 of 6 crawled pages declare a canonical URL	0/10
Pass	No multi-hop redirects	All crawled pages load directly or with a single redirect	5/5
Pass	Clean, readable URLs	0 URL(s) contain hidden characters, spaces, capitals or are very long	5/5
Partial	Lighthouse SEO audit (mobile)	91/100	13.7/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

Page	Status	Title	Descr.	Words	Images	Alt text	Int. links	Ext. links	Canonical	Indexable
/	200	24	229	56	0	–	5	1	No	Yes
/forms.html	200	25	–	23	0	–	8	1	No	Yes
/about.html	200	25	179	354	1	100%	5	1	No	Yes
/directions.html	200	30	–	25	0	–	5	1	No	Yes
/contact.html	200	27	–	30	0	–	5	1	No	Yes
/index.html	200	24	229	56	0	–	5	1	No	Yes

Broken links

No broken links among the links we checked.

Oversized images

No images over 300 KB among those we sampled.

On-page SEO 56/100

	Check	What we found	Points
Pass	Every page has a title	6 of 6 pages	8/8
Partial	Titles 30–65 characters	1 of 6 in range; home title is 24 chars: “LOIS MICHAUD, PHD - Home”	1.3/8
Partial	Unique titles	2 pages share 1 title(s): “LOIS MICHAUD, PHD - Home” ×2	5.3/8
Partial	Meta descriptions present	3 of 6 pages	4/8
Fix	Descriptions 70–160 characters	0 of 6 in range	0/4
Partial	Unique descriptions	2 pages share 1 description(s)	2.7/4
Fix	Exactly one H1 per page	0 pages OK, 6 with no H1, 0 with several; homepage has no H1	0/12
Pass	Images have alt text	1 of 1 unique images (100%) have alt text	12/12
Partial	Homepage has substance (300+ words)	56 words of visible text on the homepage	1.5/8
Partial	Few thin pages (<250 words)	5 of 6 pages under 250 words	1.7/8
Pass	No leftover template text	None found	10/10
Pass	No wrong-city text in titles/descriptions	None found	10/10

Homepage tags

Tag	Homepage value
title	LOIS MICHAUD, PHD - Home
meta description	Dr. Michaud is a licensed psychologist with expertise in clinical psychology. She brings many years of experience and de
H1	Missing
og:title	LOIS MICHAUD, PHD
og:description	Dr. Michaud is a licensed psychologist with expertise in clinical psychology. She brings many years of experience and de
og:image	https://cdn2.editmysite.com/images/site/footer/og-image-placeholder-blank.png
twitter:card	Missing
favicon	Missing
lang	en
hreflang	none (fine for a single-language site)

Words per page

Duplicate title	Pages
LOIS MICHAUD, PHD - Home	2

Schema / structured data 0/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a therapy practice

✕MedicalBusiness / ProfessionalService
✕LocalBusiness address + geo + hours
✕Person (clinician)
✕FAQPage
✕WebSite

	Check	What we found	Points
Fix	Any structured data	No JSON-LD or microdata found on any crawled page	0/20
Fix	All JSON-LD parses	No JSON-LD blocks	0/10
Fix	Business-specific schema type	Missing	0/20
Fix	Address + phone in schema	Not complete	0/10
Fix	Geo + opening hours in schema	geo no, hours no	0/10
Fix	Person schema for the clinician/agent	Missing	0/10
Fix	FAQPage schema	Missing	0/10
Fix	sameAs links to profiles	Missing	0/10

Found on your site

No structured data found on any crawled page.

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": [
        "MedicalBusiness",
        "ProfessionalService"
      ],
      "@id": "https://www.loismichaudphd.com/#business",
      "name": "Lois Michaud, PhD",
      "url": "https://www.loismichaudphd.com/",
      "telephone": "+1-541-246-8661",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "570 Lawrence Street, Suite 106",
        "addressLocality": "Eugene",
        "addressRegion": "OR",
        "postalCode": "97401",
        "addressCountry": "US"
      },
      "image": "https://cdn2.editmysite.com/images/site/footer/og-image-placeholder-blank.png",
      "areaServed": [
        {
          "@type": "City",
          "name": "Eugene, OR"
        }
      ],
      "sameAs": [
        "https://orcounselors.com/provider/lois-michaud-eugene-or",
        "https://www.psychologytoday.com/us/therapists/lois-michaud-phd-eugene-or/486896"
      ],
      "founder": {
        "@id": "https://www.loismichaudphd.com/#lois-michaud"
      }
    },
    {
      "@type": "Person",
      "@id": "https://www.loismichaudphd.com/#lois-michaud",
      "name": "Lois Michaud",
      "worksFor": {
        "@id": "https://www.loismichaudphd.com/#business"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.loismichaudphd.com/#website",
      "url": "https://www.loismichaudphd.com/",
      "name": "Lois Michaud, PhD",
      "publisher": {
        "@id": "https://www.loismichaudphd.com/#business"
      }
    }
  ]
}
</script>

Local SEO 19/100

	Check	What we found	Points
Fix	Phone number on homepage	No phone number in the homepage text	0/10
Fix	Tap-to-call link	Phone is not tappable on mobile	0/10
Pass	Address or service area stated	570 Lawrence Street, Suite 106 Eugene, Oregon 97401	10/10
Fix	“Eugene” in the homepage title	“LOIS MICHAUD, PHD - Home”	0/15
Fix	City/region words in page titles	0 of 6 titles mention a city or Oregon	0/10
Fix	Links to a Google Business Profile / Maps listing	No link to a Google Maps / Business Profile listing on crawled pages	0/5
Fix	Google Maps embed / directions	No map embed found on crawled pages	0/10
Pass	Listed on orcounselors.com and Psychology Today	orcounselors.com: unclaimed profile; Psychology Today: profile found	10/10
Fix	Phone matches your listings (NAP)	Listing phone(s) from our research: (458) 219-8417; site shows 2 different number(s) — no match	0/10
Fix	Spot check: first page for a money keyword	Found on page one for 0 of 3 keywords	0/15

Name, address, phone (NAP)

	Your listings (our research)	Your website
Name	Lois Michaud, PhD	LOIS MICHAUD, PHD - Home
Phone	(458) 219-8417	(541) 246-8661, (541) 359-1564
Address	Eugene	570 Lawrence Street, Suite 106 Eugene, Oregon 97401

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Therapy directories

Directory	Status
orcounselors.com	/provider/lois-michaud-eugene-or (unclaimed profile)
Psychology Today	profile

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

Search	Your site	Top results
therapist Eugene Oregon	Not on page 1	psychologytoday.com, therapist-eugene-oregon.inseasyrq.com, optumbhcare.com, willamettevalleycounseling.com
counseling Eugene Oregon	Not on page 1	optumbhcare.com, psychologytoday.com, insightnorthwest.com, brightwayscounseling.com
couples counseling Eugene Oregon	Not on page 1	psychologytoday.com, insightnorthwest.com, psychologytoday.com, vistapsych.com
Lois Michaud (your name)	#1	loismichaudphd.com, loismichaudphd.com, psychologytoday.com, facebook.com

Mobile & UX 61/100

	Check	What we found	Points
Fix	Mobile viewport set	No viewport meta tag (page renders as a shrunken desktop page on phones)	0/20
Partial	Accessibility (Lighthouse, mobile)	83/100	20.8/25
Fix	Mobile LCP ≤ 2.5 s	7.0 s	0/15
Pass	Layout stability (CLS ≤ 0.1)	0.000	10/10
Pass	Responsiveness (TBT ≤ 200 ms)	0 ms	10/10
Pass	Clear contact path from homepage	Call, form or booking link found on the homepage	10/10
Pass	Page weight ≤ 2.5 MB (mobile)	638 KB, 21 requests	10/10

Security, trust & ADA 69/100

	Check	What we found	Points
Pass	HTTPS	Yes	20/20
Pass	Valid SSL certificate	Google Trust Services, TLSv1.3	20/20
Pass	Certificate not near expiry	Expires 2026-11-23 (35 days)	5/5
Pass	No mixed content	None found	15/15
Fix	HSTS header	Missing	0/10
Fix	X-Content-Type-Options	Missing	0/5
Fix	Clickjacking protection	Missing	0/5
Fix	Referrer-Policy	Missing	0/5
Partial	Lighthouse best practices	62/100	9.3/15

Security headers

Header	Value
Strict-Transport-Security	Missing
Content-Security-Policy	Missing
X-Frame-Options	Missing
X-Content-Type-Options	Missing
Referrer-Policy	Missing
Permissions-Policy	Missing

Technology

Weebly
Cloudflare

Accessibility basics

ADA basic (Lighthouse)	Elements
Background and foreground colors do not have a sufficient contrast ratio.	1
Links rely on color to be distinguishable.	1

Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetched	https://www.loismichaudphd.com/
Fetched	2026-10-18 12:39 Pacific
HTTP status	200
Title	LOIS MICHAUD, PHD - Home (24 chars)
Meta description	Dr. Michaud is a licensed psychologist with expertise in clinical psychology. She brings many years of experience and dedication to a variety of therapeutic issues. Conveniently located in Eugene to serve surrounding communities. (229 chars)
H1	None
H2s (0)	none
Words of visible text	56
Images / missing alt / empty alt	0 / 0 / 0
Internal / external links	5 / 1
Canonical	Missing
Meta robots	none (indexable by default)
robots.txt	Yes Sitemap lines: 1
XML sitemap	Yes https://www.loismichaudphd.com/sitemap.xml (5 URLs)
HTTPS	Yes
Mobile viewport	Missing
Server response (median of 3)	140 ms to first byte, 140 ms total HTML download
HTML size (uncompressed)	25 KB (served gzip)
Full page weight (Lighthouse, mobile)	638 KB over 21 requests
Scripts on the page	5
CMS / platform detected	Weebly, Cloudflare
Structured data on homepage	none
Phone(s) in text / tap-to-call	none / 0 tel: link(s)
Street address in text	none found
Google Business Profile / Maps link	none on homepage
City / region mentions	none

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#	Issue	Impact	Effort	How to fix	What the Ulric concept does
1	Speed up page loads (Lighthouse performance) Mobile 61/100, desktop 83/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 3,900 ms)	High	Medium	Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.	Concept scores 98/100 on mobile.
2	“Eugene” in the homepage title “LOIS MICHAUD, PHD - Home”	High	Low	Put your service and city in the homepage title, e.g. “Counseling in Eugene, OR \| Lois Michaud, PhD”.	Planned for the full build.
3	Mobile viewport set No viewport meta tag (page renders as a shrunken desktop page on phones)	High	Low	Add <meta name="viewport" content="width=device-width,initial-scale=1">.	Mobile-first build.
4	Any structured data No JSON-LD or microdata found on any crawled page	Medium	Low	Add JSON-LD describing the business (block below).	Ready-to-paste block below; added at launch.
5	Business-specific schema type Missing	Medium	Low	Use MedicalBusiness / ProfessionalService so search engines know exactly what you do.	Planned for the full build.
6	Exactly one H1 per page 0 pages OK, 6 with no H1, 0 with several; homepage has no H1	Medium	Low	Give each page one clear H1 that says what the page is about.	Demo H1: “Support for adults and elders, from everyday stress to deep ”
7	Spot check: first page for a money keyword Found on page one for 0 of 3 keywords	High	High	Build city + service pages and earn local links/reviews (see recommendations).	Planned: a page for each main service and town you serve.
8	Canonical tags on pages 0 of 6 crawled pages declare a canonical URL	Low	Low	Add a self-referencing canonical tag to every page.	Set on every page at launch.
9	Phone number on homepage No phone number in the homepage text	High	Low	Put your main number in the header and footer.	The concept shows your number up top.
10	Tap-to-call link Phone is not tappable on mobile	High	Low	Wrap the phone number in a tel: link.	Tap-to-call in the concept.
11	Mobile LCP ≤ 2.5 s 7.0 s	High	Medium	Compress and resize the hero image, defer non-essential scripts.	Demo: 2.2 s
12	City/region words in page titles 0 of 6 titles mention a city or Oregon	Medium	Low	Use the city or service area in key page titles (not every page needs it).	Planned for the full build.
13	Phone matches your listings (NAP) Listing phone(s) from our research: (458) 219-8417; site shows 2 different number(s) — no match	Medium	Low	Use one main phone number everywhere (site, Google Business Profile, directories).	Planned for the full build.
14	Google Maps embed / directions No map embed found on crawled pages	Low	Low	Embed a map of your office or service area on the contact page.	Planned for the full build.

Ulric’s recommendations

Five changes that would bring in more clients

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

Make the site load fast on phones

On a typical phone connection the main content takes about 7.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 0.6 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 2.2 seconds.

Tell Google you do counseling in Eugene

Your homepage title is “LOIS MICHAUD, PHD - Home”. Titles are the blue link people click in search results. Leading with “Counseling in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.

Make the site work properly on phones

The site has no mobile viewport setting, so phones show a shrunken desktop page that people have to pinch and zoom. Google also ranks mobile-friendly sites first. This is the single biggest fix for this site, and the concept shows the mobile version.

Add structured data (schema) to your site

Your site has no structured data yet. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.

Give each page one clear headline

Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.

How this audit was made

Date: October 18, 2026, 12:58 PM Pacific. Site: https://www.loismichaudphd.com/.
Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:39 Pacific from https://www.loismichaudphd.com/.
Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.