A data-driven look at loricunnington.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 4 public pages, ran Google Lighthouse, and changed nothing on your site.
Therapy practice · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 99 | 19.8 |
| Technical SEO | 20% | 79 | 15.8 |
| On-page SEO | 15% | 54 | 8.1 |
| Schema / structured data | 10% | 0 | 0.0 |
| Local SEO | 15% | 38 | 5.7 |
| Mobile & UX | 10% | 75 | 7.5 |
| Security & trust | 10% | 55 | 5.5 |
| Overall | 100% | 62 | 62 |
Same tests, same day, run on loricunnington.com and on the concept we built for you.
Todayloricunnington.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
100 → 78
Lighthouse, phone, simulated mid-range device on a 4G connection.
47 KB → 154 KB
15 → 10 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 100 | 78 |
| Performance (desktop) | 97 | 77 |
| Accessibility | 81 | 100 |
| Best practices | 64 | 100 |
| SEO (Lighthouse) | 92 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 1.5 s | 1.6 s |
| Total Blocking Time (mobile) | 46 ms | 947 ms |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 47 KB | 154 KB |
| Requests | 15 | 10 |
| Mobile viewport | No | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | None | MedicalBusiness |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 100 | 81 | 64 | 92 | 1.5 s | 0.000 | 46 ms | 47 KB | 15 |
| Current site · desktop | 97 | 81 | 70 | 92 | 1.1 s | 0.000 | 0 ms | 47 KB | 15 |
| Ulric concept · mobile | 78 | 100 | 100 | 58 | 1.6 s | 0.000 | 947 ms | 154 KB | 10 |
| Ulric concept · desktop | 77 | 96 | 100 | 58 | 1.0 s | 0.016 | 460 ms | 154 KB | 10 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Serve images in next-gen formats | Est savings of 8 KiB |
We crawled 4 pages politely (one request per second, following robots.txt). 4 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.loricunnington.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Fix | XML sitemap found | No sitemap at /sitemap.xml or in robots.txt | 0/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Fix | Canonical tags on pages | 0 of 4 crawled pages declare a canonical URL | 0/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 92/100 | 13.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 20 | 28 | 0 | 153 | 0 | 6 | 17% | 4 | 1 | No | Yes |
| /about | 200 | 28 | 28 | 0 | 114 | 0 | 5 | 20% | 4 | 0 | No | Yes |
| /contact | 200 | 30 | 28 | 0 | 45 | 0 | 4 | 0% | 4 | 0 | No | Yes |
| /forms | 200 | 28 | 28 | 0 | 44 | 1 | 4 | 0% | 8 | 0 | No | Yes |
No broken links among the links we checked.
1 other link(s) didn’t respond to our checker in time; they may be fine in a browser.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 4 of 4 pages | 8/8 |
| Partial | Titles 30–65 characters | 1 of 4 in range; home title is 20 chars: “Lori Cunnington LCSW” | 2/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 4 of 4 pages | 8/8 |
| Fix | Descriptions 70–160 characters | 0 of 4 in range | 0/4 |
| Fix | Unique descriptions | 4 pages share 1 description(s) | 0/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 4 with no H1, 0 with several; homepage has no H1 | 0/12 |
| Partial | Images have alt text | 2 of 7 unique images (29%) have alt text | 3.4/12 |
| Partial | Homepage has substance (300+ words) | 153 words of visible text on the homepage | 4.1/8 |
| Fix | Few thin pages (<250 words) | 4 of 4 pages under 250 words | 0/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Lori Cunnington LCSW |
| meta description | Lori Cunnington LCSW Therapy |
| H1 | Missing |
| og:title | Missing |
| og:description | Missing |
| og:image | Missing |
| twitter:card | Missing |
| favicon | present |
| lang | en |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Any structured data | No JSON-LD or microdata found on any crawled page | 0/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | sameAs links to profiles | Missing | 0/10 |
No structured data found on any crawled page.
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"MedicalBusiness",
"ProfessionalService"
],
"@id": "https://www.loricunnington.com/#business",
"name": "Lori Cunnington LCSW",
"url": "https://www.loricunnington.com/",
"telephone": "+1-541-206-2718",
"address": {
"@type": "PostalAddress",
"streetAddress": "244 W 12th",
"addressLocality": "Eugene",
"addressRegion": "OR",
"postalCode": "97401",
"addressCountry": "US"
},
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"http://therapists.psychologytoday.com/rms/prof_detail.php?profid=163420&p=10&tr=Ext_Verify",
"https://orcounselors.com/provider/lori-cunnington-eugene-or",
"https://www.psychologytoday.com/us/therapists/lori-cunnington-eugene-or/163420"
],
"founder": {
"@id": "https://www.loricunnington.com/#lori-cunnington"
}
},
{
"@type": "Person",
"@id": "https://www.loricunnington.com/#lori-cunnington",
"name": "Lori Cunnington",
"worksFor": {
"@id": "https://www.loricunnington.com/#business"
}
},
{
"@type": "WebSite",
"@id": "https://www.loricunnington.com/#website",
"url": "https://www.loricunnington.com/",
"name": "Lori Cunnington LCSW",
"publisher": {
"@id": "https://www.loricunnington.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 206-2718 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | 244 W 12th Eugene OR 97401; 244 W 12th, Eugene OR 97401 | 10/10 |
| Fix | “Eugene” in the homepage title | “Lori Cunnington LCSW” | 0/15 |
| Fix | City/region words in page titles | 0 of 4 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Pass | Listed on orcounselors.com and Psychology Today | orcounselors.com: unclaimed profile; Psychology Today: profile found | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 206-2718, (541) 516-1498; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Lori Cunnington LCSW | Lori Cunnington LCSW |
| Phone | (541) 206-2718, (541) 516-1498 | (541) 206-2718 |
| Address | Eugene | 244 W 12th Eugene OR 97401; 244 W 12th, Eugene OR 97401 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
| Directory | Status |
|---|---|
| orcounselors.com | /provider/lori-cunnington-eugene-or (unclaimed profile) |
| Psychology Today | profile |
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| therapist Eugene Oregon | Not on page 1 | psychologytoday.com, vistapsych.com, optumbhcare.com, willamettevalleycounseling.com |
| counseling Eugene Oregon | Not on page 1 | optumbhcare.com, psychologytoday.com, brightwayscounseling.com, insightnorthwest.com |
| couples counseling Eugene Oregon | Not on page 1 | psychologytoday.com, insightnorthwest.com, psychologytoday.com, vistapsych.com |
| Lori Cunnington (your name) | #1 | loricunnington.com, psychologytoday.com, loricunnington.com, thefallonpost.org |
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Mobile viewport set | No viewport meta tag (page renders as a shrunken desktop page on phones) | 0/20 |
| Partial | Accessibility (Lighthouse, mobile) | 81/100 | 20.2/25 |
| Pass | Mobile LCP ≤ 2.5 s | 1.5 s | 15/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Pass | Responsiveness (TBT ≤ 200 ms) | 46 ms | 10/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 47 KB, 15 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-05 (47 days) | 5/5 |
| Fix | No mixed content | 1 insecure http:// resource(s) | 0/15 |
| Fix | HSTS header | Missing | 0/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 64/100 | 9.6/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Image elements do not have `[alt]` attributes | 5 |
| Heading elements are not in a sequentially-descending order | 1 |
Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.loricunnington.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | Lori Cunnington LCSW (20 chars) |
| Meta description | Lori Cunnington LCSW Therapy (28 chars) |
| H1 | None |
| H2s (0) | none |
| Words of visible text | 153 |
| Images / missing alt / empty alt | 6 / 5 / 0 |
| Internal / external links | 4 / 1 |
| Canonical | Missing |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 0 |
| XML sitemap | No |
| HTTPS | Yes |
| Mobile viewport | Missing |
| Server response (median of 3) | 195 ms to first byte, 195 ms total HTML download |
| HTML size (uncompressed) | 3 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 47 KB over 15 requests |
| Scripts on the page | 1 |
| CMS / platform detected | Custom / unidentified builder, Server: LiteSpeed |
| Structured data on homepage | none |
| Phone(s) in text / tap-to-call | (541) 206-2718 / 0 tel: link(s) |
| Street address in text | 244 W 12th, Eugene OR 97401 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×2, Veneta ×1 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | “Eugene” in the homepage title “Lori Cunnington LCSW” | High | Low | Put your service and city in the homepage title, e.g. “Counseling in Eugene, OR | Lori Cunnington LCSW”. | Planned for the full build. |
| 2 | Mobile viewport set No viewport meta tag (page renders as a shrunken desktop page on phones) | High | Low | Add <meta name="viewport" content="width=device-width,initial-scale=1">. | Mobile-first build. |
| 3 | XML sitemap found No sitemap at /sitemap.xml or in robots.txt | Medium | Low | Generate an XML sitemap and submit it in Google Search Console. | Generated automatically at launch. |
| 4 | Any structured data No JSON-LD or microdata found on any crawled page | Medium | Low | Add JSON-LD describing the business (block below). | Ready-to-paste block below; added at launch. |
| 5 | Business-specific schema type Missing | Medium | Low | Use MedicalBusiness / ProfessionalService so search engines know exactly what you do. | Planned for the full build. |
| 6 | Exactly one H1 per page 0 pages OK, 4 with no H1, 0 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Therapy for children, adolescents and families” |
| 7 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 8 | Canonical tags on pages 0 of 4 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 9 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 10 | No mixed content 1 insecure http:// resource(s) | Medium | Low | Load every image/script over https://. | Planned for the full build. |
| 11 | City/region words in page titles 0 of 4 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 12 | Images have alt text 2 of 7 unique images (29%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Every image in the concept has alt text. |
| 13 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 14 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
Your homepage title is “Lori Cunnington LCSW”. Titles are the blue link people click in search results. Leading with “Counseling in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
The site has no mobile viewport setting, so phones show a shrunken desktop page that people have to pinch and zoom. Google also ranks mobile-friendly sites first. This is the single biggest fix for this site, and the concept shows the mobile version.
Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.
Your site has no structured data yet. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.