A data-driven look at mcguirefenceanddeck.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 3 public pages, ran Google Lighthouse, and changed nothing on your site.
Construction & trades · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 58 | 11.6 |
| Technical SEO | 20% | 99 | 19.8 |
| On-page SEO | 15% | 74 | 11.1 |
| Schema / structured data | 10% | 50 | 5.0 |
| Local SEO | 15% | 57 | 8.6 |
| Mobile & UX | 10% | 74 | 7.4 |
| Security & trust | 10% | 82 | 8.2 |
| Overall | 100% | 72 | 72 |
Same tests, same day, run on mcguirefenceanddeck.com and on the concept we built for you.
Todaymcguirefenceanddeck.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
45 → 62
Lighthouse, phone, simulated mid-range device on a 4G connection.
2.1 MB → 1.4 MB
166 → 17 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 45 | 62 |
| Performance (desktop) | 77 | 90 |
| Accessibility | 98 | 100 |
| Best practices | 79 | 100 |
| SEO (Lighthouse) | 92 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 4.6 s | 3.3 s |
| Total Blocking Time (mobile) | 8.2 s | 1.8 s |
| Cumulative Layout Shift | 0.019 | 0.000 |
| Page weight | 2.1 MB | 1.4 MB |
| Requests | 166 | 17 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | LocalBusiness, WebSite | Added at launch (block below) |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 45 | 98 | 79 | 92 | 4.6 s | 0.019 | 8.2 s | 2.1 MB | 166 |
| Current site · desktop | 77 | 100 | 78 | 100 | 962 ms | 0.033 | 485 ms | 1.9 MB | 158 |
| Ulric concept · mobile | 62 | 100 | 100 | 58 | 3.3 s | 0.000 | 1.8 s | 1.4 MB | 17 |
| Ulric concept · desktop | 90 | 97 | 100 | 58 | 869 ms | 0.000 | 237 ms | 905 KB | 19 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Properly size images | Est savings of 66 KiB |
| Reduce unused JavaScript | Est savings of 237 KiB |
| Remove duplicate modules in JavaScript bundles | Est savings of 22 KiB |
| Avoid serving legacy JavaScript to modern browsers | Est savings of 12 KiB |
We crawled 3 pages politely (one request per second, following robots.txt), found 3 URLs in the sitemap. 0 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.mcguirefenceanddeck.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://www.mcguirefenceanddeck.com/sitemap.xml (3 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 3 of 3 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 92/100 | 13.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 47 | 97 | 0 | 91 | 5 | 3 | 100% | 3 | 1 | Yes | Yes |
| /services-9 | 200 | 46 | 194 | 0 | 344 | 9 | 8 | 100% | 3 | 1 | Yes | Yes |
| /gallery | 200 | 45 | 184 | 0 | 30 | 1 | 6 | 83% | 4 | 1 | Yes | Yes |
No broken links among the links we checked.
| Large image | Size |
|---|---|
| f97347_c369c55c6f88420ea3573cd51b29fab8~mv2.png | 325 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 3 of 3 pages | 8/8 |
| Pass | Titles 30–65 characters | 3 of 3 in range; home title is 47 chars: “McGuire Fence and Deck | Home Page | Eugene, OR” | 8/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 3 of 3 pages | 8/8 |
| Partial | Descriptions 70–160 characters | 1 of 3 in range | 1.3/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 3 with no H1, 0 with several; homepage has no H1 | 0/12 |
| Partial | Images have alt text | 16 of 17 unique images (94%) have alt text | 11.3/12 |
| Partial | Homepage has substance (300+ words) | 91 words of visible text on the homepage | 2.4/8 |
| Partial | Few thin pages (<250 words) | 2 of 3 pages under 250 words | 3.3/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | McGuire Fence and Deck | Home Page | Eugene, OR |
| meta description | McGuire Fence and Deck | Luxury fence and deck contractor | Fence and deck installer | Eugene, OR |
| H1 | Missing |
| og:title | McGuire Fence and Deck | Home Page | Eugene, OR |
| og:description | McGuire Fence and Deck | Luxury fence and deck contractor | Fence and deck installer | Eugene, OR |
| og:image | Missing |
| twitter:card | summary_large_image |
| favicon | present |
| lang | en |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | LocalBusiness, WebSite | 20/20 |
| Pass | All JSON-LD parses | 2 JSON-LD block(s), all valid JSON | 10/10 |
| Partial | Business-specific schema type | Only generic LocalBusiness | 10/20 |
| Pass | Address + phone in schema | Present | 10/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Service / offer schema | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| LocalBusiness | / | address, image, name, telephone, url | geo, openingHoursSpecification |
| WebSite | / | name, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://www.mcguirefenceanddeck.com/#business",
"name": "McGuire Fence and Deck",
"url": "https://www.mcguirefenceanddeck.com/",
"telephone": "+1-541-701-6715",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Eugene",
"addressRegion": "OR",
"postalCode": "97402",
"streetAddress": "Cal Young Rd"
},
"image": "https://static.wixstatic.com/media/f97347_b97f9598749c47f48de26e01d72ed1db~mv2.jpg",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fences",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Decks",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Pergolas",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.mcguirefenceanddeck.com/#website",
"url": "https://www.mcguirefenceanddeck.com/",
"name": "McGuire Fence and Deck",
"publisher": {
"@id": "https://www.mcguirefenceanddeck.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 701-6715 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | Street address is in the schema; our text check didn’t spot it on the page | 10/10 |
| Pass | “Eugene” in the homepage title | “McGuire Fence and Deck | Home Page | Eugene, OR” | 15/15 |
| Pass | City/region words in page titles | 3 of 3 titles mention a city or Oregon | 10/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Partial | Reviews / testimonials presence | Testimonial/review wording found | 5/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 701-6715; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 2 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | McGuire Fence and Deck | McGuire Fence and Deck | Home Page | Eugene, OR |
| Phone | (541) 701-6715 | (541) 701-6715 |
| Address | Eugene | No street address found in page text |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| fence company Eugene Oregon | Not on page 1 | eugene-fencecompany.com, yelp.com, oregonfencecompany.com, eugene-fencecompany.com |
| deck builder Eugene Oregon | Not on page 1 | eugenedeckbuilders.com, yelp.com, eugenedeckbuilders.com, workhorsebuilt.com |
| McGuire Fence and Deck (your name) | #1 | mcguirefenceanddeck.com, mcguirefenceanddeck.com, facebook.com, yelp.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 98/100 | 24.5/25 |
| Fix | Mobile LCP ≤ 2.5 s | 4.6 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.019 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 8.2 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 2.1 MB, 166 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2027-01-07 (80 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=31556952 | 10/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 79/100 | 11.8/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=31556952 |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Heading elements are not in a sequentially-descending order | 1 |
Skip link: no · <main> landmark: yes · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.mcguirefenceanddeck.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | McGuire Fence and Deck | Home Page | Eugene, OR (47 chars) |
| Meta description | McGuire Fence and Deck | Luxury fence and deck contractor | Fence and deck installer | Eugene, OR (97 chars) |
| H1 | None |
| H2s (5) | CCB#210873 | McGuire | (541) 701-6715 | CCB#210873 | fence & Deck |
| Words of visible text | 91 |
| Images / missing alt / empty alt | 3 / 0 / 0 |
| Internal / external links | 3 / 1 |
| Canonical | https://www.mcguirefenceanddeck.com |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://www.mcguirefenceanddeck.com/sitemap.xml (3 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 246 ms to first byte, 269 ms total HTML download |
| HTML size (uncompressed) | 453 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 2131 KB over 166 requests |
| Scripts on the page | 11 |
| CMS / platform detected | Wix, Elementor, Cloudflare |
| Structured data on homepage | LocalBusiness, WebSite |
| Phone(s) in text / tap-to-call | (541) 701-6715 / 0 tel: link(s) |
| Street address in text | none found |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×1 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 45/100, desktop 77/100; biggest Lighthouse opportunity: Properly size images (Est savings of 66 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 62/100 on mobile. |
| 2 | Exactly one H1 per page 0 pages OK, 3 with no H1, 0 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Decks built for the third story, too.” |
| 3 | Spot check: first page for a money keyword Found on page one for 0 of 2 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 4 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 5 | Mobile LCP ≤ 2.5 s 4.6 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.3 s |
| 6 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 7 | Business-specific schema type Only generic LocalBusiness | Medium | Low | Use HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do. | Planned for the full build. |
| 8 | Responsiveness (TBT ≤ 200 ms) 8.2 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 1.8 s |
| 9 | Geo + opening hours in schema geo no, hours no | Low | Low | Add coordinates and hours that match your Google Business Profile. | Planned for the full build. |
| 10 | Service / offer schema Missing | Low | Low | List each service (e.g. roof replacement, repair) as a Service. | Planned for the full build. |
| 11 | Review / AggregateRating schema Missing | Low | Low | Mark up real testimonials that appear on the page as Review. | Planned for the full build. |
| 12 | FAQPage schema Missing | Low | Medium | Publish a short FAQ and mark it up as FAQPage. | Planned for the full build. |
| 13 | Homepage has substance (300+ words) 91 words of visible text on the homepage | Medium | Medium | Add a few short paragraphs: who you help, where, and how to start. | Demo homepage: 434 words. |
| 14 | Links to a Google Business Profile / Maps listing No link to a Google Maps / Business Profile listing on crawled pages | Medium | Low | Link your Google Business Profile (reviews + directions) from the contact page and footer. | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 4.6 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 2.1 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.3 seconds.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
In our spot check, McGuire Fence and Deck appeared on the first page for 0 of 2 searches (“fence company Eugene Oregon”, “deck builder Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
On the homepage the phone number is not tappable. Most homeowners comparing contractors are on their phone, and one tap to call or request an estimate is the shortest path from interest to a real conversation.
A map on the contact page reassures homeowners comparing contractors that you’re local and makes directions one tap away.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.