A data-driven look at ridgelinecabinets.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 3 public pages, ran Google Lighthouse, and changed nothing on your site.
Construction & trades · Springfield (480 Shelley St Ste G)
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 38 | 7.6 |
| Technical SEO | 20% | 100 | 20.0 |
| On-page SEO | 15% | 100 | 15.0 |
| Schema / structured data | 10% | 30 | 3.0 |
| Local SEO | 15% | 43 | 6.5 |
| Mobile & UX | 10% | 60 | 6.0 |
| Security & trust | 10% | 84 | 8.4 |
| Overall | 100% | 66 | 66 |
Same tests, same day, run on ridgelinecabinets.com and on the concept we built for you.
Todayridgelinecabinets.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
22 → 63
Lighthouse, phone, simulated mid-range device on a 4G connection.
2.4 MB → 59 KB
183 → 11 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 22 | 63 |
| Performance (desktop) | 62 | 82 |
| Accessibility | 100 | 97 |
| Best practices | 96 | 100 |
| SEO (Lighthouse) | 100 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 9.0 s | 3.2 s |
| Total Blocking Time (mobile) | 8.4 s | 1.9 s |
| Cumulative Layout Shift | 0.378 | 0.000 |
| Page weight | 2.4 MB | 59 KB |
| Requests | 183 | 11 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | Yes | Yes |
| Structured data | WebSite | Added at launch (block below) |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 22 | 100 | 96 | 100 | 9.0 s | 0.378 | 8.4 s | 2.4 MB | 183 |
| Current site · desktop | 62 | 100 | 96 | 100 | 2.3 s | 0.000 | 448 ms | 3.3 MB | 192 |
| Ulric concept · mobile | 63 | 97 | 100 | 58 | 3.2 s | 0.000 | 1.9 s | 59 KB | 11 |
| Ulric concept · desktop | 82 | 97 | 100 | 58 | 1.1 s | 0.000 | 318 ms | 403 KB | 19 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Reduce unused JavaScript | Est savings of 234 KiB |
| Avoid serving legacy JavaScript to modern browsers | Est savings of 13 KiB |
We crawled 3 pages politely (one request per second, following robots.txt), found 3 URLs in the sitemap. 0 internal links outside the crawl + 0 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.ridgelinecabinets.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://www.ridgelinecabinets.com/sitemap.xml (3 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 3 of 3 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Pass | Lighthouse SEO audit (mobile) | 100/100 | 15/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 49 | 150 | 1 | 564 | 5 | 13 | 100% | 3 | 2 | Yes | Yes |
| /custom-kitchen-cabinets | 200 | 57 | 158 | 1 | 357 | 0 | 4 | 100% | 3 | 1 | Yes | Yes |
| /custom-bathroom-cabinets | 200 | 58 | 156 | 1 | 339 | 0 | 4 | 100% | 3 | 1 | Yes | Yes |
No broken links among the links we checked.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 3 of 3 pages | 8/8 |
| Pass | Titles 30–65 characters | 3 of 3 in range; home title is 49 chars: “Custom Cabinets | Eugene, OR | Ridgeline Cabinets” | 8/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 3 of 3 pages | 8/8 |
| Pass | Descriptions 70–160 characters | 3 of 3 in range | 4/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Pass | Exactly one H1 per page | 3 pages OK, 0 with no H1, 0 with several; home H1s: “SUPERIOR CUSTOM CABINETS” | 12/12 |
| Pass | Images have alt text | 14 of 14 unique images (100%) have alt text | 12/12 |
| Pass | Homepage has substance (300+ words) | 564 words of visible text on the homepage | 8/8 |
| Pass | Few thin pages (<250 words) | 0 of 3 pages under 250 words | 8/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Custom Cabinets | Eugene, OR | Ridgeline Cabinets |
| meta description | Custom cabinets play an essential role in overall design aesthetic. Learn more about how your home can benefit from our |
| H1 | SUPERIOR CUSTOM CABINETS |
| og:title | Custom Cabinets | Eugene, OR | Ridgeline Cabinets |
| og:description | Custom cabinets play an essential role in overall design aesthetic. Learn more about how your home can benefit from our |
| og:image | https://static.wixstatic.com/media/171694_f9847ead685d4fee8afad1b6542d850d%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/171694_f9 |
| twitter:card | summary_large_image |
| favicon | present |
| lang | en |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | WebSite | 20/20 |
| Pass | All JSON-LD parses | 1 JSON-LD block(s), all valid JSON | 10/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Service / offer schema | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebSite | / | name, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://www.ridgelinecabinets.com/#business",
"name": "Ridgeline Cabinets",
"url": "https://www.ridgelinecabinets.com/",
"telephone": "+1-541-636-3883",
"address": {
"@type": "PostalAddress",
"streetAddress": "3883 480 Shelley Street Suite G",
"addressLocality": "Springfield",
"addressRegion": "OR",
"postalCode": "97477",
"addressCountry": "US"
},
"image": "https://static.wixstatic.com/media/171694_f9847ead685d4fee8afad1b6542d850d%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/171694_f9847ead685d4fee8afad1b6542d850d%7Emv2.jpg",
"areaServed": [
{
"@type": "City",
"name": "Springfield, OR"
}
],
"sameAs": [
"https://www.facebook.com/pg/ridgelinecabinets/photos/?tab=albums",
"https://www.facebook.com/ridgelinecabinets/"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Custom cabinetry",
"areaServed": [
{
"@type": "City",
"name": "Springfield, OR"
}
]
}
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.ridgelinecabinets.com/#website",
"url": "https://www.ridgelinecabinets.com/",
"name": "Ridgeline Cabinets",
"publisher": {
"@id": "https://www.ridgelinecabinets.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 636-3883 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | 3883 480 Shelley Street Suite G, Springfield, OR 97477 | 10/10 |
| Fix | “Springfield” in the homepage title | “Custom Cabinets | Eugene, OR | Ridgeline Cabinets” | 0/15 |
| Pass | City/region words in page titles | 3 of 3 titles mention a city or Oregon | 10/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Partial | Reviews / testimonials presence | Testimonial/review wording found | 5/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 636-3883; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 2 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Ridgeline Cabinets | Custom Cabinets | Eugene, OR | Ridgeline Cabinets |
| Phone | (541) 636-3883 | (541) 636-3883 |
| Address | Springfield (480 Shelley St Ste G) | 3883 480 Shelley Street Suite G, Springfield, OR 97477 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| custom cabinets Springfield Oregon | Not on page 1 | lonnescabinetshop.com, willamettecraftworks.com, lonnescabinetshop.com, yelp.com |
| cabinet maker Springfield Oregon | Not on page 1 | yelp.com, yellowpages.com, yelp.com, chamberofcommerce.com |
| Ridgeline Cabinets (your name) | #2 | ridgelinedmv.com, ridgelinecabinets.com, facebook.com, diamondcabinets.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Pass | Accessibility (Lighthouse, mobile) | 100/100 | 25/25 |
| Fix | Mobile LCP ≤ 2.5 s | 9.0 s | 0/15 |
| Fix | Layout stability (CLS ≤ 0.1) | 0.378 | 0/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 8.4 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Partial | Page weight ≤ 2.5 MB (mobile) | 2.4 MB, 183 requests | 5/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-29 (71 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=31556952 | 10/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 96/100 | 14.4/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=31556952 |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
Lighthouse found no failing basics on the homepage.
Skip link: no · <main> landmark: yes · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.ridgelinecabinets.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | Custom Cabinets | Eugene, OR | Ridgeline Cabinets (49 chars) |
| Meta description | Custom cabinets play an essential role in overall design aesthetic. Learn more about how your home can benefit from our quality products and services. (150 chars) |
| H1 | SUPERIOR CUSTOM CABINETS |
| H2s (5) | ABOUT | Our custom-made woodwork has the elegance and quality that stands the test of time and is a showpiece for your home. Whether you’re remodeli | Sarah Goldstein | FULL SERVICE | CONTACT |
| Words of visible text | 564 |
| Images / missing alt / empty alt | 13 / 0 / 0 |
| Internal / external links | 3 / 2 |
| Canonical | https://www.ridgelinecabinets.com |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://www.ridgelinecabinets.com/sitemap.xml (3 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 515 ms to first byte, 517 ms total HTML download |
| HTML size (uncompressed) | 453 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 2489 KB over 183 requests |
| Scripts on the page | 11 |
| CMS / platform detected | Wix, Elementor, Cloudflare |
| Structured data on homepage | WebSite |
| Phone(s) in text / tap-to-call | (541) 636-3883 / 0 tel: link(s) |
| Street address in text | 3883 480 Shelley Street Suite G, Springfield, OR 97477 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×1, Springfield ×1 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 22/100, desktop 62/100; biggest Lighthouse opportunity: Reduce unused JavaScript (Est savings of 234 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 63/100 on mobile. |
| 2 | “Springfield” in the homepage title “Custom Cabinets | Eugene, OR | Ridgeline Cabinets” | High | Low | Put your service and city in the homepage title, e.g. “Custom cabinetry in Springfield, OR | Ridgeline Cabinets”. | Planned for the full build. |
| 3 | Business-specific schema type Missing | Medium | Low | Use HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do. | Planned for the full build. |
| 4 | Spot check: first page for a money keyword Found on page one for 0 of 2 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 5 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 6 | Mobile LCP ≤ 2.5 s 9.0 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.2 s |
| 7 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 8 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 9 | Responsiveness (TBT ≤ 200 ms) 8.4 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 1.9 s |
| 10 | Geo + opening hours in schema geo no, hours no | Low | Low | Add coordinates and hours that match your Google Business Profile. | Planned for the full build. |
| 11 | Service / offer schema Missing | Low | Low | List each service (e.g. roof replacement, repair) as a Service. | Planned for the full build. |
| 12 | Review / AggregateRating schema Missing | Low | Low | Mark up real testimonials that appear on the page as Review. | Planned for the full build. |
| 13 | Layout stability (CLS ≤ 0.1) 0.378 | Low | Low | Reserve space for images and embeds so the page doesn’t jump. | Demo: 0.000 |
| 14 | FAQPage schema Missing | Low | Medium | Publish a short FAQ and mark it up as FAQPage. | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 9.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 2.4 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.2 seconds.
Your homepage title is “Custom Cabinets | Eugene, OR | Ridgeline Cabinets”. Titles are the blue link people click in search results. Leading with “Custom cabinetry in Springfield, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Your site currently describes itself to search engines as WebSite. A complete custom cabinetry business block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Ridgeline Cabinets appeared on the first page for 0 of 2 searches (“custom cabinets Springfield Oregon”, “cabinet maker Springfield Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
On the homepage the phone number is not tappable. Most homeowners comparing contractors are on their phone, and one tap to call or request an estimate is the shortest path from interest to a real conversation.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.