A data-driven look at ruthiemarx.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 18 public pages, ran Google Lighthouse, and changed nothing on your site.
Therapy practice · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 44 | 8.8 |
| Technical SEO | 20% | 89 | 17.8 |
| On-page SEO | 15% | 62 | 9.3 |
| Schema / structured data | 10% | 0 | 0.0 |
| Local SEO | 15% | 30 | 4.5 |
| Mobile & UX | 10% | 75 | 7.5 |
| Security & trust | 10% | 72 | 7.2 |
| Overall | 100% | 55 | 55 |
Same tests, same day, run on ruthiemarx.com and on the concept we built for you.
Todayruthiemarx.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
37 → 80
Lighthouse, phone, simulated mid-range device on a 4G connection.
1.3 MB → 351 KB
24 → 8 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 37 | 80 |
| Performance (desktop) | 55 | 96 |
| Accessibility | 100 | 100 |
| Best practices | 79 | 100 |
| SEO (Lighthouse) | 92 | 54 (86 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 9.0 s | 3.3 s |
| Total Blocking Time (mobile) | 2.4 s | 258 ms |
| Cumulative Layout Shift | 0.004 | 0.003 |
| Page weight | 1.3 MB | 351 KB |
| Requests | 24 | 8 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | None | MedicalBusiness |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 37 | 100 | 79 | 92 | 9.0 s | 0.004 | 2.4 s | 1.3 MB | 24 |
| Current site · desktop | 55 | 100 | 78 | 100 | 2.1 s | 0.002 | 846 ms | 1.3 MB | 24 |
| Ulric concept · mobile | 80 | 100 | 100 | 54 | 3.3 s | 0.003 | 258 ms | 351 KB | 8 |
| Ulric concept · desktop | 96 | 96 | 100 | 54 | 937 ms | 0.010 | 2 ms | 351 KB | 8 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Eliminate render-blocking resources | Est savings of 2,600 ms |
| Serve images in next-gen formats | Est savings of 437 KiB |
| Reduce unused JavaScript | Est savings of 171 KiB |
| Minify JavaScript | Est savings of 8 KiB |
| Avoid serving legacy JavaScript to modern browsers | Est savings of 7 KiB |
We crawled 18 pages politely (one request per second, following robots.txt), found 10 URLs in the sitemap. 1 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.ruthiemarx.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://www.ruthiemarx.com/sitemap.xml (10 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Fix | Canonical tags on pages | 0 of 18 crawled pages declare a canonical URL | 0/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 92/100 | 13.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 58 | 20 | 0 | 54 | 1 | 1 | 100% | 5 | 1 | No | Yes |
| /contact.html | 200 | 49 | – | 0 | 70 | 1 | 0 | – | 5 | 1 | No | Yes |
| /fees.html | 200 | 46 | 17 | 0 | 112 | 1 | 0 | – | 5 | 1 | No | Yes |
| /index.html | 200 | 58 | 20 | 0 | 54 | 1 | 1 | 100% | 5 | 1 | No | Yes |
| /blog.html | 200 | 46 | – | 0 | 775 | 6 | 1 | 0% | 17 | 5 | No | Yes |
| /about.html | 200 | 58 | 118 | 0 | 166 | 1 | 1 | 100% | 5 | 1 | No | Yes |
| /services.html | 200 | 50 | 17 | 0 | 403 | 4 | 0 | – | 5 | 1 | No | Yes |
| /blog/distance-counseling-coming-soon | 200 | 52 | 67 | 0 | 173 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/skype-counseling-is-now-available | 200 | 76 | – | 0 | 307 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/what-is-emdr | 200 | 55 | – | 0 | 328 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/big-news | 200 | 51 | – | 0 | 106 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/archives/01-2018 | 200 | 55 | – | 0 | 103 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/archives/04-2017 | 200 | 55 | – | 0 | 171 | 3 | 1 | 0% | 14 | 2 | No | Yes |
| /blog/archives/06-2017 | 200 | 55 | – | 0 | 584 | 4 | 1 | 0% | 15 | 3 | No | Yes |
| /blog/category/all | 200 | 56 | – | 0 | 776 | 6 | 1 | 0% | 17 | 5 | No | Yes |
| /blog/category/remote | 200 | 58 | – | 0 | 431 | 4 | 1 | 0% | 15 | 3 | No | Yes |
| /blog/category/services | 200 | 60 | – | 0 | 431 | 4 | 1 | 0% | 15 | 3 | No | Yes |
| /blog/category/telehealth | 200 | 62 | – | 0 | 431 | 4 | 1 | 0% | 15 | 3 | No | Yes |
No broken links among the links we checked.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 18 of 18 pages | 8/8 |
| Partial | Titles 30–65 characters | 17 of 18 in range; home title is 58 chars: “RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC” | 7.6/8 |
| Partial | Unique titles | 5 pages share 2 title(s): “RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC” ×2 | 5.8/8 |
| Partial | Meta descriptions present | 6 of 18 pages | 2.7/8 |
| Partial | Descriptions 70–160 characters | 1 of 18 in range | 0.2/4 |
| Partial | Unique descriptions | 2 pages share 1 description(s) | 3.6/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 18 with no H1, 0 with several; homepage has no H1 | 0/12 |
| Partial | Images have alt text | 2 of 3 unique images (67%) have alt text | 8/12 |
| Partial | Homepage has substance (300+ words) | 54 words of visible text on the homepage | 1.4/8 |
| Partial | Few thin pages (<250 words) | 9 of 18 pages under 250 words | 5/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC |
| meta description | Ruthie Marx - Trauma |
| H1 | Missing |
| og:title | Ruthie Marx, LPC |
| og:description | Ruthie Marx - Trauma |
| og:image | https://www.ruthiemarx.com/uploads/8/6/0/6/86069548/lgbtqia1_orig.jpg |
| twitter:card | Missing |
| favicon | Missing |
| lang | en |
| hreflang | none (fine for a single-language site) |
| Duplicate title | Pages |
|---|---|
| Blog Archives - RUTHIE MARX (SHE/HER), LPC 541-583-0642 | 3 |
| RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC | 2 |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Any structured data | No JSON-LD or microdata found on any crawled page | 0/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | sameAs links to profiles | Missing | 0/10 |
No structured data found on any crawled page.
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: street address (or remove “address” and keep “areaServed” if you work from home); geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"MedicalBusiness",
"ProfessionalService"
],
"@id": "https://www.ruthiemarx.com/#business",
"name": "Ruthie Marx Psychotherapy LLC",
"url": "https://www.ruthiemarx.com/",
"telephone": "+1-541-583-0642",
"image": "https://www.ruthiemarx.com/uploads/8/6/0/6/86069548/lgbtqia1_orig.jpg",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"https://www.psychologytoday.com/us/therapists/ruthie-marx-psychotherapy-llc-eugene-or/303337"
]
},
{
"@type": "WebSite",
"@id": "https://www.ruthiemarx.com/#website",
"url": "https://www.ruthiemarx.com/",
"name": "Ruthie Marx Psychotherapy LLC",
"publisher": {
"@id": "https://www.ruthiemarx.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 583-0642 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Partial | Address or service area stated | Eugene mentioned, but no street address found | 6/10 |
| Fix | “Eugene” in the homepage title | “RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC” | 0/15 |
| Fix | City/region words in page titles | 0 of 18 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Partial | Listed on orcounselors.com and Psychology Today | orcounselors.com: not found; Psychology Today: profile found | 5/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 203-6401, (541) 583-0642; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Ruthie Marx Psychotherapy LLC | RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC |
| Phone | (541) 203-6401, (541) 583-0642 | (541) 583-0642 |
| Address | Eugene | No street address found in page text |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
| Directory | Status |
|---|---|
| orcounselors.com | Not listed yet. A free profile takes about 10 minutes. |
| Psychology Today | profile |
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| therapist Eugene Oregon | Not on page 1 | psychologytoday.com, vistapsych.com, optumbhcare.com, willamettevalleycounseling.com |
| counseling Eugene Oregon | Not on page 1 | optumbhcare.com, psychologytoday.com, insightnorthwest.com, brightwayscounseling.com |
| couples counseling Eugene Oregon | Not on page 1 | psychologytoday.com, insightnorthwest.com, psychologytoday.com, vistapsych.com |
| Ruthie Marx Psychotherapy (your name) | #1 | ruthiemarx.com, ruthiemarx.com, psychologytoday.com, lgbtqhealthcaredirectory.org |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1.0 | 20/20 |
| Pass | Accessibility (Lighthouse, mobile) | 100/100 | 25/25 |
| Fix | Mobile LCP ≤ 2.5 s | 9.0 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.004 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 2.4 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 1.3 MB, 24 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Google Trust Services, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-11-23 (35 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Fix | HSTS header | Missing | 0/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 79/100 | 11.8/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
Lighthouse found no failing basics on the homepage.
Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.ruthiemarx.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC (58 chars) |
| Meta description | Ruthie Marx - Trauma (20 chars) |
| H1 | None |
| H2s (1) | Ruthie Marx, LPCPsychotherapist |
| Words of visible text | 54 |
| Images / missing alt / empty alt | 1 / 0 / 0 |
| Internal / external links | 5 / 1 |
| Canonical | Missing |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://www.ruthiemarx.com/sitemap.xml (10 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1.0 |
| Server response (median of 3) | 115 ms to first byte, 118 ms total HTML download |
| HTML size (uncompressed) | 26 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 1335 KB over 24 requests |
| Scripts on the page | 8 |
| CMS / platform detected | Weebly, jQuery 1.8.3, Cloudflare |
| Structured data on homepage | none |
| Phone(s) in text / tap-to-call | (541) 583-0642 / 0 tel: link(s) |
| Street address in text | none found |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | none |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 37/100, desktop 55/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 2,600 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 80/100 on mobile. |
| 2 | “Eugene” in the homepage title “RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC” | High | Low | Put your service and city in the homepage title, e.g. “Counseling in Eugene, OR | Ruthie Marx Psychotherapy LLC”. | Planned for the full build. |
| 3 | Any structured data No JSON-LD or microdata found on any crawled page | Medium | Low | Add JSON-LD describing the business (block below). | Ready-to-paste block below; added at launch. |
| 4 | Business-specific schema type Missing | Medium | Low | Use MedicalBusiness / ProfessionalService so search engines know exactly what you do. | Planned for the full build. |
| 5 | Exactly one H1 per page 0 pages OK, 18 with no H1, 0 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Trauma-focused therapy, with an ally in your corner” |
| 6 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 7 | Canonical tags on pages 0 of 18 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 8 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 9 | Mobile LCP ≤ 2.5 s 9.0 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.3 s |
| 10 | City/region words in page titles 0 of 18 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 11 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 12 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 13 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 14 | Responsiveness (TBT ≤ 200 ms) 2.4 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 258 ms |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 9.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.3 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.3 seconds.
Your homepage title is “RUTHIE MARX (SHE/HER), LPC 541-583-0642 - Ruthie Marx, LPC”. Titles are the blue link people click in search results. Leading with “Counseling in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Your site has no structured data yet. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
In our spot check, Ruthie Marx Psychotherapy LLC appeared on the first page for 0 of 3 searches (“therapist Eugene Oregon”, “counseling Eugene Oregon”, “couples counseling Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.