A data-driven look at shaneknoxtherapy.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 20 public pages, ran Google Lighthouse, and changed nothing on your site.
Therapy practice · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 35 | 7.0 |
| Technical SEO | 20% | 72 | 14.4 |
| On-page SEO | 15% | 82 | 12.3 |
| Schema / structured data | 10% | 20 | 2.0 |
| Local SEO | 15% | 52 | 7.8 |
| Mobile & UX | 10% | 53 | 5.3 |
| Security & trust | 10% | 86 | 8.6 |
| Overall | 100% | 57 | 57 |
Same tests, same day, run on shaneknoxtherapy.com and on the concept we built for you.
Todayshaneknoxtherapy.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
30 → 63
Lighthouse, phone, simulated mid-range device on a 4G connection.
21.5 MB → 813 KB
45 → 11 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 30 | 63 |
| Performance (desktop) | 42 | 83 |
| Accessibility | 91 | 100 |
| Best practices | 75 | 100 |
| SEO (Lighthouse) | 82 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 37.0 s | 3.0 s |
| Total Blocking Time (mobile) | 9.7 s | 1.8 s |
| Cumulative Layout Shift | 0.000 | 0.001 |
| Page weight | 21.5 MB | 813 KB |
| Requests | 45 | 11 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | Yes | Yes |
| Structured data | WebPage | MedicalBusiness |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 30 | 91 | 75 | 82 | 37.0 s | 0.000 | 9.7 s | 21.5 MB | 45 |
| Current site · desktop | 42 | 86 | 74 | 82 | 14.6 s | 0.001 | 989 ms | 21.5 MB | 45 |
| Ulric concept · mobile | 63 | 100 | 100 | 58 | 3.0 s | 0.001 | 1.8 s | 813 KB | 11 |
| Ulric concept · desktop | 83 | 97 | 100 | 58 | 809 ms | 0.006 | 360 ms | 445 KB | 11 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Use video formats for animated content | Est savings of 11,289 KiB |
| Serve images in next-gen formats | Est savings of 8,781 KiB |
| Properly size images | Est savings of 7,123 KiB |
| Eliminate render-blocking resources | Est savings of 2,140 ms |
| Reduce unused CSS | Est savings of 211 KiB |
| Reduce unused JavaScript | Est savings of 675 KiB |
We crawled 20 pages politely (one request per second, following robots.txt). 0 internal links outside the crawl + 6 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.shaneknoxtherapy.com/ | 10/10 |
| Fix | robots.txt present | /robots.txt returned 404 | 0/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Fix | XML sitemap found | No sitemap at /sitemap.xml or in robots.txt | 0/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Fix | Canonical tags on pages | 0 of 20 crawled pages declare a canonical URL | 0/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 82/100 | 12.3/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 16 | – | 1 | 333 | 3 | 7 | 57% | 18 | 2 | No | Yes |
| /about-shane | 200 | 30 | – | 1 | 915 | 3 | 3 | 0% | 17 | 2 | No | Yes |
| /ai-stance | 200 | 28 | – | 1 | 265 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /client-portal | 200 | 32 | – | 1 | 167 | 0 | 3 | 0% | 16 | 2 | No | Yes |
| /faq | 200 | 22 | – | 1 | 925 | 2 | 3 | 0% | 16 | 1 | No | Yes |
| /home | 200 | 16 | – | 1 | 333 | 3 | 7 | 57% | 18 | 2 | No | Yes |
| /issues-i-help-with/anxiety | 200 | 26 | – | 1 | 467 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/couples-therapy | 200 | 34 | – | 1 | 459 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/ocd-therapy | 200 | 30 | – | 1 | 356 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/other-areas-i-help-with | 200 | 42 | – | 1 | 220 | 12 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/performance-anxiety | 200 | 38 | – | 1 | 401 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/setting-boundaries | 200 | 37 | – | 1 | 804 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/sexual-concerns | 200 | 34 | – | 1 | 204 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/therapy-for-men | 200 | 34 | – | 1 | 402 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /issues-i-help-with/type-1-diabetes-distress | 200 | 43 | – | 1 | 596 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /nature-walk-therapy | 200 | 38 | – | 1 | 209 | 0 | 6 | 50% | 16 | 1 | No | Yes |
| /office-location | 200 | 34 | – | 1 | 439 | 4 | 10 | 70% | 16 | 2 | No | Yes |
| /ready-to-start-therapy | 200 | 42 | – | 1 | 228 | 0 | 3 | 0% | 16 | 2 | No | Yes |
| /telehealth | 200 | 29 | – | 1 | 218 | 0 | 3 | 0% | 16 | 1 | No | Yes |
| /about-shane/my-beliefs | 200 | 29 | – | 1 | 653 | 0 | 3 | 0% | 16 | 1 | No | Yes |
No broken links among the links we checked.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 20 of 20 pages | 8/8 |
| Partial | Titles 30–65 characters | 13 of 20 in range; home title is 16 chars: “Shane Knox, LMFT” | 5.2/8 |
| Partial | Unique titles | 2 pages share 1 title(s): “Shane Knox, LMFT” ×2 | 7.2/8 |
| Fix | Meta descriptions present | 0 of 20 pages | 0/8 |
| Fix | Descriptions 70–160 characters | 0 of 20 in range | 0/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Pass | Exactly one H1 per page | 20 pages OK, 0 with no H1, 0 with several; home H1s: “Shane Knox, LMFT” | 12/12 |
| Partial | Images have alt text | 15 of 17 unique images (88%) have alt text | 10.6/12 |
| Pass | Homepage has substance (300+ words) | 333 words of visible text on the homepage | 8/8 |
| Partial | Few thin pages (<250 words) | 6 of 20 pages under 250 words | 7/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Shane Knox, LMFT |
| meta description | Missing |
| H1 | Shane Knox, LMFT |
| og:title | Shane Knox, LMFT |
| og:description | Welcome |
| og:image | https://lh7-us.googleusercontent.com/sitesv-images-rt/AMxu72tRVMACEFtn6uu954jiCHn3RwlktIcWwTxV0dJ0b_waQIof8IkQKVcURq18bZ |
| twitter:card | Missing |
| favicon | present |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
| Duplicate title | Pages |
|---|---|
| Shane Knox, LMFT | 2 |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | WebPage | 20/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | sameAs links to profiles | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebPage (microdata) | / | description, image, imageUrl, name, thumbnailUrl, url | – |
| WebPage (microdata) | / | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"MedicalBusiness",
"ProfessionalService"
],
"@id": "https://www.shaneknoxtherapy.com/#business",
"name": "Shane Knox Therapy",
"url": "https://www.shaneknoxtherapy.com/",
"telephone": "+1-541-246-9686",
"address": {
"@type": "PostalAddress",
"streetAddress": "400 E 2nd Ave, Ste 104E",
"addressLocality": "Eugene",
"addressRegion": "OR",
"postalCode": "97401",
"addressCountry": "US"
},
"image": "https://lh7-us.googleusercontent.com/sitesv-images-rt/AMxu72tRVMACEFtn6uu954jiCHn3RwlktIcWwTxV0dJ0b_waQIof8IkQKVcURq18bZsbvUSs_gue6bdANXu8le8Sgmy1wgFlbSsD29eUsh9yVuGwFUzxWPxBf5oPWIN68ZDngkUIi3iek0H4Jh",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"https://orcounselors.com/clinic/shane-knox-therapy",
"https://orcounselors.com/provider/shane-knox-eugene-1",
"https://www.psychologytoday.com/us/therapists/shane-knox-eugene-or/1394923"
],
"employee": [
{
"@id": "https://www.shaneknoxtherapy.com/#shane-knox"
},
{
"@id": "https://www.shaneknoxtherapy.com/#shane-knox"
}
]
},
{
"@type": "Person",
"@id": "https://www.shaneknoxtherapy.com/#shane-knox",
"name": "Shane Knox",
"worksFor": {
"@id": "https://www.shaneknoxtherapy.com/#business"
}
},
{
"@type": "Person",
"@id": "https://www.shaneknoxtherapy.com/#shane-knox",
"name": "Shane Knox",
"worksFor": {
"@id": "https://www.shaneknoxtherapy.com/#business"
},
"honorificSuffix": "LMFT"
},
{
"@type": "WebSite",
"@id": "https://www.shaneknoxtherapy.com/#website",
"url": "https://www.shaneknoxtherapy.com/",
"name": "Shane Knox Therapy",
"publisher": {
"@id": "https://www.shaneknoxtherapy.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 246-9686 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | 400 E 2nd Ave, Ste 104E, Eugene, OR 97401; 400 E 2nd Ave, Suite 104E Eugene, OR 97401 | 10/10 |
| Fix | “Eugene” in the homepage title | “Shane Knox, LMFT” | 0/15 |
| Fix | City/region words in page titles | 0 of 20 titles mention a city or Oregon | 0/10 |
| Pass | Links to a Google Business Profile / Maps listing | Linked: https://maps.app.goo.gl/Qu4rRLWykHkgrTfe8 | 5/5 |
| Pass | Google Maps embed / directions | Map found | 10/10 |
| Pass | Listed on orcounselors.com and Psychology Today | orcounselors.com: claimed member; Psychology Today: profile found | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 246-9686, (541) 802-7328; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Shane Knox Therapy | Shane Knox, LMFT |
| Phone | (541) 246-9686, (541) 802-7328 | (541) 246-9686 |
| Address | Eugene | 400 E 2nd Ave, Ste 104E, Eugene, OR 97401; 400 E 2nd Ave, Suite 104E Eugene, OR 97401 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
| Directory | Status |
|---|---|
| orcounselors.com | /clinic/shane-knox-therapy /provider/shane-knox-eugene-1 (claimed member) |
| Psychology Today | profile |
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| therapist Eugene Oregon | Not on page 1 | psychologytoday.com, therapist-eugene-oregon.inseasyrq.com, optumbhcare.com, willamettevalleycounseling.com |
| counseling Eugene Oregon | Not on page 1 | optumbhcare.com, psychologytoday.com, brightwayscounseling.com, insightnorthwest.com |
| couples counseling Eugene Oregon | Not on page 1 | psychologytoday.com, insightnorthwest.com, psychologytoday.com, vistapsych.com |
| Shane Knox Therapy (your name) | #1 | shaneknoxtherapy.com, shaneknoxtherapy.com, psychologytoday.com, orcounselors.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 91/100 | 22.8/25 |
| Fix | Mobile LCP ≤ 2.5 s | 37.0 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 9.7 s | 0/10 |
| Fix | Clear contact path from homepage | No call link, form or booking link on the homepage | 0/10 |
| Fix | Page weight ≤ 2.5 MB (mobile) | 21.5 MB, 45 requests | 0/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Google Trust Services, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-04 (47 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Fix | HSTS header | Missing | 0/10 |
| Pass | X-Content-Type-Options | nosniff | 5/5 |
| Pass | Clickjacking protection | DENY | 5/5 |
| Pass | Referrer-Policy | strict-origin-when-cross-origin | 5/5 |
| Partial | Lighthouse best practices | 75/100 | 11.2/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | base-uri 'self';object-src 'none';report-uri /_/view/cspreport;script-src 'report-sample' |
| X-Frame-Options | DENY |
| X-Content-Type-Options | nosniff |
| Referrer-Policy | strict-origin-when-cross-origin |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Image elements do not have `[alt]` attributes | 1 |
| Links do not have a discernible name | 1 |
Skip link: no · <main> landmark: no · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.shaneknoxtherapy.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | Shane Knox, LMFT (16 chars) |
| Meta description | Missing |
| H1 | Shane Knox, LMFT |
| H2s (3) | Welcome | Issues I Help With | Therapy Formats |
| Words of visible text | 333 |
| Images / missing alt / empty alt | 7 / 3 / 0 |
| Internal / external links | 18 / 2 |
| Canonical | Missing |
| Meta robots | none (indexable by default) |
| robots.txt | No |
| XML sitemap | No |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 133 ms to first byte, 140 ms total HTML download |
| HTML size (uncompressed) | 171 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 21967 KB over 45 requests |
| Scripts on the page | 2 |
| CMS / platform detected | Google Sites, Server: ESF |
| Structured data on homepage | WebPage |
| Phone(s) in text / tap-to-call | (541) 246-9686 / 0 tel: link(s) |
| Street address in text | 400 E 2nd Ave, Ste 104E, Eugene, OR 97401 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×2, Oregon ×1 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 30/100, desktop 42/100; biggest Lighthouse opportunity: Use video formats for animated content (Est savings of 11,289 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 63/100 on mobile. |
| 2 | “Eugene” in the homepage title “Shane Knox, LMFT” | High | Low | Put your service and city in the homepage title, e.g. “Counseling in Eugene, OR | Shane Knox Therapy”. | Planned for the full build. |
| 3 | XML sitemap found No sitemap at /sitemap.xml or in robots.txt | Medium | Low | Generate an XML sitemap and submit it in Google Search Console. | Generated automatically at launch. |
| 4 | Business-specific schema type Missing | Medium | Low | Use MedicalBusiness / ProfessionalService so search engines know exactly what you do. | Planned for the full build. |
| 5 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 6 | Canonical tags on pages 0 of 20 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 7 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 8 | Mobile LCP ≤ 2.5 s 37.0 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.0 s |
| 9 | City/region words in page titles 0 of 20 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 10 | Meta descriptions present 0 of 20 pages | Medium | Low | Write a one-sentence description (70–160 characters) for each page. | Demo pages ship with descriptions. |
| 11 | Clear contact path from homepage No call link, form or booking link on the homepage | High | Low | Add one clear “Call” or “Request a consult” button above the fold. | Call / contact button on the concept homepage. |
| 12 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 13 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 14 | Page weight ≤ 2.5 MB (mobile) 21.5 MB, 45 requests | Medium | Low | Serve images in WebP/AVIF at the size they display. | Demo: 813 KB, 11 requests |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 37.0 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 21.5 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.0 seconds.
Your homepage title is “Shane Knox, LMFT”. Titles are the blue link people click in search results. Leading with “Counseling in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.
Your site currently describes itself to search engines as WebPage. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Shane Knox Therapy appeared on the first page for 0 of 3 searches (“therapist Eugene Oregon”, “counseling Eugene Oregon”, “couples counseling Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.