Website audit · Oct 18, 2026

Sound Properties Portland

A data-driven look at soundportland.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 11 public pages, ran Google Lighthouse, and changed nothing on your site.

Real estate · Portland (SE)

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed59/100Lighthouse performance, phone

Main content appears4.3 sLCP on a phone (target ≤ 2.5 s)

Page weight1.6 MB44 requests on the homepage

Pages crawled1111 URLs in the sitemap

Schema types7Blog, CreativeWork, Organization

Search spot check0/3money keywords on page one

SSL certificateValidexpires 2026-10-27

Broken internal links0pages returning an error

What’s already working

Site loads over HTTPS: Homepage resolved to https://soundportland.com/
XML sitemap found: https://soundportland.com/sitemap.xml (11 URLs)
No broken internal links: 0 internal URL(s) returned an error
Homepage has substance (300+ words): 661 words of visible text on the homepage
Any structured data
Phone number on homepage: (503) 997-7729

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

Area	Weight	Score	Points
Performance	20%	63	12.6
Technical SEO	20%	96	19.2
On-page SEO	15%	54	8.1
Schema / structured data	10%	30	3.0
Local SEO	15%	67	10.1
Mobile & UX	10%	73	7.3
Security & trust	10%	64	6.4
Overall	100%	67	67

Before & after: today vs the Ulric concept

Same tests, same day, run on soundportland.com and on the concept we built for you.

Top of soundportland.com on a phone, Oct 18, 2026

Todaysoundportland.comWhat a first-time phone visitor sees

ConceptUlric conceptThe same first screen, rebuilt

Mobile performance

59 → 58

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

1.6 MB → 477 KB

44 → 17 network requests on the homepage.

Metric	Current site	Ulric concept
Performance (mobile)	59	58
Performance (desktop)	69	95
Accessibility	93	97
Best practices	57	100
SEO (Lighthouse)	85	58 (88 without the deliberate noindex*)
Largest Contentful Paint (mobile)	4.3 s	4.4 s
Total Blocking Time (mobile)	622 ms	1.0 s
Cumulative Layout Shift	0.000	0.000
Page weight	1.6 MB	477 KB
Requests	44	17
Mobile viewport	Yes	Yes
Tap-to-call link	Yes	Yes
One clear H1	No	Yes
Structured data	Blog, CreativeWork, Organization	RealEstateAgent

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 63/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

Run	Perf.	Access.	Best pr.	SEO	LCP	CLS	TBT	Weight	Requests
Current site · mobile	59	93	57	85	4.3 s	0.000	622 ms	1.6 MB	44
Current site · desktop	69	94	56	85	2.9 s	0.002	49 ms	1.6 MB	44
Ulric concept · mobile	58	97	100	58	4.4 s	0.000	1.0 s	477 KB	17
Ulric concept · desktop	95	97	100	58	894 ms	0.000	164 ms	664 KB	17

Where the homepage weight comes from (mobile)

Biggest opportunities

Lighthouse opportunity (mobile)	Estimated saving
Reduce initial server response time	Root document took 1,870 ms
Eliminate render-blocking resources	Est savings of 1,060 ms
Defer offscreen images	Est savings of 1,109 KiB
Serve images in next-gen formats	Est savings of 938 KiB
Reduce unused CSS	Est savings of 36 KiB

Technical SEO 96/100

We crawled 11 pages politely (one request per second, following robots.txt), found 11 URLs in the sitemap. 0 internal links outside the crawl + 6 external links (social links skipped; they block automated checks).

	Check	What we found	Points
Pass	Site loads over HTTPS	Homepage resolved to https://soundportland.com/	10/10
Pass	robots.txt present	Found	5/5
Pass	robots.txt doesn't block the site	No site-wide block	10/10
Pass	XML sitemap found	https://soundportland.com/sitemap.xml (11 URLs)	10/10
Pass	No broken internal links	0 internal URL(s) returned an error	15/15
Pass	Homepage can be indexed	No noindex on the homepage	15/15
Partial	Canonical tags on pages	9 of 11 crawled pages declare a canonical URL	8.2/10
Pass	No multi-hop redirects	All crawled pages load directly or with a single redirect	5/5
Pass	Clean, readable URLs	0 URL(s) contain hidden characters, spaces, capitals or are very long	5/5
Partial	Lighthouse SEO audit (mobile)	85/100	12.8/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

Page	Status	Title	Descr.	H1s	Words	H2s	Images	Alt text	Int. links	Ext. links	Canonical	Indexable
/	200	25	–	3	661	10	1	0%	1	4	Yes	Yes
/2022/03/hello-world/	200	40	–	1	104	0	3	67%	4	4	Yes	Yes
/home/	200	32	–	0	44	0	2	100%	1	2	Yes	Yes
/about/	200	33	–	1	138	0	3	0%	1	2	Yes	Yes
/services/	200	36	–	1	275	0	3	0%	1	2	Yes	Yes
/contact/	200	35	–	1	81	0	4	0%	1	2	Yes	Yes
/buyer/	200	33	–	0	88	7	2	100%	1	2	Yes	Yes
/buyers/	200	34	–	0	161	24	2	100%	1	2	Yes	Yes
/elementor-1636/	200	43	–	0	45	0	26	8%	1	2	Yes	Yes
/category/uncategorized/	200	41	–	1	66	1	2	100%	4	2	No	Yes
/author/pbmutrie/	200	36	–	1	66	1	3	67%	4	2	No	Yes

Broken links

No broken links among the links we checked.

4 other link(s) didn’t respond to our checker in time; they may be fine in a browser.

Oversized images

Large image	Size
3114-NE-71st.jpg	868 KB
17727-SE-Scrutton.jpg	815 KB
5644-N-Detroit.jpg	570 KB
3916-NW-Fall-Creek.jpg	373 KB

On-page SEO 54/100

	Check	What we found	Points
Pass	Every page has a title	11 of 11 pages	8/8
Partial	Titles 30–65 characters	10 of 11 in range; home title is 25 chars: “Sound Properties Portland”	7.3/8
Pass	Unique titles	0 pages share 0 title(s)	8/8
Fix	Meta descriptions present	0 of 11 pages	0/8
Fix	Descriptions 70–160 characters	0 of 11 in range	0/4
Pass	Unique descriptions	0 pages share 0 description(s)	4/4
Partial	Exactly one H1 per page	6 pages OK, 4 with no H1, 1 with several; home H1s: “Featured Properties”, “Sellers”, “Buyers”	6.5/12
Partial	Images have alt text	1 of 38 unique images (3%) have alt text	0.3/12
Pass	Homepage has substance (300+ words)	661 words of visible text on the homepage	8/8
Partial	Few thin pages (<250 words)	9 of 11 pages under 250 words	1.8/8
Fix	No leftover template text	Found template text on 3 page(s): “Hello world”	0/10
Pass	No wrong-city text in titles/descriptions	None found	10/10

Homepage tags

Tag	Homepage value
title	Sound Properties Portland
meta description	Missing
H1	Featured Properties \| Sellers \| Buyers
og:title	Missing
og:description	Missing
og:image	Missing
twitter:card	Missing
favicon	present
lang	en-US
hreflang	none (fine for a single-language site)

Words per page

Schema / structured data 30/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a real estate

✕RealEstateAgent
✕LocalBusiness address + geo + hours
✕Person (agent)
✕Offer / Residence (listings)
✕FAQPage

	Check	What we found	Points
Pass	Any structured data	Blog, CreativeWork, Organization, SiteNavigationElement, WPFooter, WPHeader, WebPage	20/20
Fix	All JSON-LD parses	No JSON-LD blocks	0/10
Partial	Business-specific schema type	Only generic Organization	10/20
Fix	Address + phone in schema	Not complete	0/10
Fix	Geo + opening hours in schema	geo no, hours no	0/10
Fix	Person schema for the clinician/agent	Missing	0/10
Fix	FAQPage schema	Missing	0/10
Fix	Review / AggregateRating schema	Missing	0/10

Found on your site

Type	First seen on	Properties	Missing (recommended)
WebPage (microdata)	/	text, url	–
WPHeader (microdata)	/	url	–
Organization (microdata)	/	url	–
SiteNavigationElement (microdata)	/		–

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "RealEstateAgent",
      "@id": "https://soundportland.com/#business",
      "name": "Sound Properties Portland",
      "url": "https://soundportland.com/",
      "telephone": "+1-503-997-7729",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "7729 LOCATION 8266 SE 32nd Avenue",
        "addressLocality": "Portland",
        "addressRegion": "OR",
        "postalCode": "97202",
        "addressCountry": "US"
      },
      "areaServed": [
        {
          "@type": "City",
          "name": "Portland, OR"
        }
      ],
      "founder": {
        "@id": "https://soundportland.com/#brady-mutrie"
      }
    },
    {
      "@type": "Person",
      "@id": "https://soundportland.com/#brady-mutrie",
      "name": "Brady Mutrie",
      "worksFor": {
        "@id": "https://soundportland.com/#business"
      },
      "jobTitle": "Real estate broker"
    },
    {
      "@type": "WebSite",
      "@id": "https://soundportland.com/#website",
      "url": "https://soundportland.com/",
      "name": "Sound Properties Portland",
      "publisher": {
        "@id": "https://soundportland.com/#business"
      }
    }
  ]
}
</script>

Local SEO 67/100

	Check	What we found	Points
Pass	Phone number on homepage	(503) 997-7729	10/10
Pass	Tap-to-call link	1 tel: link(s)	10/10
Pass	Address or service area stated	7729 LOCATION 8266 SE 32nd Avenue, Portland, OR 97202; 8266 SE 32nd Avenue Portland, OR 97202	10/10
Pass	“Portland” in the homepage title	“Sound Properties Portland”	15/15
Pass	City/region words in page titles	11 of 11 titles mention a city or Oregon	10/10
Fix	Links to a Google Business Profile / Maps listing	No link to a Google Maps / Business Profile listing on crawled pages	0/5
Fix	Google Maps embed / directions	No map embed found on crawled pages	0/10
Partial	Reviews / testimonials presence	Testimonial/review wording found	5/10
Pass	Phone matches your listings (NAP)	Listing phone(s) from our research: (503) 997-7729; site shows 1 different number(s) — matches	10/10
Fix	Spot check: first page for a money keyword	Found on page one for 0 of 3 keywords	0/15

Name, address, phone (NAP)

	Your listings (our research)	Your website
Name	Sound Properties Portland	Sound Properties Portland
Phone	(503) 997-7729	(503) 997-7729
Address	Portland (SE)	7729 LOCATION 8266 SE 32nd Avenue, Portland, OR 97202; 8266 SE 32nd Avenue Portland, OR 97202

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

Search	Your site	Top results
realtor Portland Oregon	Not on page 1	realtor.com, realtor.com, top10reagents.com, redfin.com
real estate agent Portland Oregon	Not on page 1	realtor.com, top10reagents.com, listwithclever.com, zillow.com
homes for sale Portland Oregon	Not on page 1	zillow.com, zillow.com, realtor.com, homes.com
Sound Properties Portland (your name)	#1	soundportland.com, soundportland.com, propertymanagementportlandor.com, realtor.com

Mobile & UX 73/100

	Check	What we found	Points
Pass	Mobile viewport set	width=device-width, initial-scale=1	20/20
Partial	Accessibility (Lighthouse, mobile)	93/100	23.2/25
Fix	Mobile LCP ≤ 2.5 s	4.3 s	0/15
Pass	Layout stability (CLS ≤ 0.1)	0.000	10/10
Fix	Responsiveness (TBT ≤ 200 ms)	622 ms	0/10
Pass	Clear contact path from homepage	Call, form or booking link found on the homepage	10/10
Pass	Page weight ≤ 2.5 MB (mobile)	1.6 MB, 44 requests	10/10

Security, trust & ADA 64/100

	Check	What we found	Points
Pass	HTTPS	Yes	20/20
Pass	Valid SSL certificate	Sectigo Limited, TLSv1.3	20/20
Fix	Certificate not near expiry	Expires 2026-10-27 (9 days)	0/5
Pass	No mixed content	None found	15/15
Fix	HSTS header	Missing	0/10
Fix	X-Content-Type-Options	Missing	0/5
Fix	Clickjacking protection	Missing	0/5
Fix	Referrer-Policy	Missing	0/5
Partial	Lighthouse best practices	57/100	8.6/15

Security headers

Header	Value
Strict-Transport-Security	Missing
Content-Security-Policy	Missing
X-Frame-Options	Missing
X-Content-Type-Options	Missing
Referrer-Policy	Missing
Permissions-Policy	Missing

Technology

WordPress 6.7.2
Elementor
Server: LiteSpeed
X-Powered-By: PHP/7.4.33

Accessibility basics

ADA basic (Lighthouse)	Elements
Background and foreground colors do not have a sufficient contrast ratio.	1
Heading elements are not in a sequentially-descending order	1

Skip link: yes · <main> landmark: yes · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetched	https://soundportland.com/
Fetched	2026-10-18 12:40 Pacific
HTTP status	200
Title	Sound Properties Portland (25 chars)
Meta description	Missing
H1	Featured Properties \| Sellers \| Buyers
H2s (10)	Brady Mutrie \| 5743 SE 20th Ave Portland, OR \| 7715 SE Henry Pl Portland, OR \| 7711 SE Ramona St Portland, OR \| 8507 SE 11th Ave Portland, OR \| 9741 SE 49th Ave Milwaukie, OR \| 8626 SE 28th Pl Milwaukie, OR \| 4933 SE Parkhill St Lake Oswego OR \| 5805 N Omaha Ave Portland, OR \| Testimonials
Words of visible text	661
Images / missing alt / empty alt	1 / 0 / 1
Internal / external links	1 / 4
Canonical	https://soundportland.com/
Meta robots	max-image-preview:large
robots.txt	Yes Sitemap lines: 0
XML sitemap	Yes https://soundportland.com/sitemap.xml (11 URLs)
HTTPS	Yes
Mobile viewport	width=device-width, initial-scale=1
Server response (median of 3)	1160 ms to first byte, 1187 ms total HTML download
HTML size (uncompressed)	192 KB (served gzip)
Full page weight (Lighthouse, mobile)	1591 KB over 44 requests
Scripts on the page	9
CMS / platform detected	WordPress 6.7.2, Elementor, Server: LiteSpeed, X-Powered-By: PHP/7.4.33
Structured data on homepage	CreativeWork, Organization, SiteNavigationElement, WPFooter, WPHeader, WebPage
Phone(s) in text / tap-to-call	(503) 997-7729 / 1 tel: link(s)
Street address in text	8266 SE 32nd Avenue Portland, OR 97202
Google Business Profile / Maps link	none on homepage
City / region mentions	Portland ×15, Oregon ×2, Lake Oswego ×1

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#	Issue	Impact	Effort	How to fix	What the Ulric concept does
1	Speed up page loads (Lighthouse performance) Mobile 59/100, desktop 69/100; biggest Lighthouse opportunity: Reduce initial server response time (Root document took 1,870 ms)	High	Medium	Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.	Concept scores 58/100 on mobile.
2	Images have alt text 1 of 38 unique images (3%) have alt text	Medium	Low	Describe each meaningful image in its alt text (helps screen readers and image search).	Planned for the full build.
3	No leftover template text Found template text on 3 page(s): “Hello world”	High	Low	Remove builder placeholder text and widgets that never got filled in.	All demo copy is written for this business.
4	Spot check: first page for a money keyword Found on page one for 0 of 3 keywords	High	High	Build city + service pages and earn local links/reviews (see recommendations).	Planned: a page for each main service and town you serve.
5	Mobile LCP ≤ 2.5 s 4.3 s	High	Medium	Compress and resize the hero image, defer non-essential scripts.	Demo: 4.4 s
6	Google Maps embed / directions No map embed found on crawled pages	Low	Low	Embed a map of your office or service area on the contact page.	Planned for the full build.
7	Meta descriptions present 0 of 11 pages	Medium	Low	Write a one-sentence description (70–160 characters) for each page.	Demo pages ship with descriptions.
8	All JSON-LD parses No JSON-LD blocks	Medium	Low	Fix the JSON syntax errors (test in Google’s Rich Results Test).	Planned for the full build.
9	Business-specific schema type Only generic Organization	Medium	Low	Use RealEstateAgent so search engines know exactly what you do.	Planned for the full build.
10	Address + phone in schema Not complete	Medium	Low	Include the full street address and main phone in the business schema.	Planned for the full build.
11	Responsiveness (TBT ≤ 200 ms) 622 ms	Medium	Medium	Remove unused scripts and heavy widgets.	Demo: 1.0 s
12	Geo + opening hours in schema geo no, hours no	Low	Low	Add coordinates and hours that match your Google Business Profile.	Planned for the full build.
13	Person schema for the clinician/agent Missing	Low	Low	Add Person markup with name, credentials and photo.	Planned for the full build.
14	Review / AggregateRating schema Missing	Low	Low	Mark up real testimonials that appear on the page as Review.	Planned for the full build.

Ulric’s recommendations

Five changes that would bring in more clients

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

Make the site load fast on phones

On a typical phone connection the main content takes about 4.3 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.6 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 4.4 seconds.

Describe your photos

37 of 38 images have no alt text. Short descriptions help visitors who use screen readers and help your photos appear in image search.

Remove the leftover template text

Some pages still show builder placeholder text (“Hello world”). Visitors notice, and it makes a solid business look unfinished. It takes minutes to fix.

Show up when people search for what you do

In our spot check, Sound Properties Portland appeared on the first page for 0 of 3 searches (“realtor Portland Oregon”, “real estate agent Portland Oregon”, “homes for sale Portland Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.

Add a map and directions

A map on the contact page reassures buyers and sellers that you’re local and makes directions one tap away.

How this audit was made

Date: October 18, 2026, 12:58 PM Pacific. Site: https://soundportland.com/.
Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:40 Pacific from https://soundportland.com/.
Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.