A data-driven look at waltercustomhomes.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 5 public pages, ran Google Lighthouse, and changed nothing on your site.
Construction & trades · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 48 | 9.6 |
| Technical SEO | 20% | 99 | 19.8 |
| On-page SEO | 15% | 76 | 11.4 |
| Schema / structured data | 10% | 30 | 3.0 |
| Local SEO | 15% | 38 | 5.7 |
| Mobile & UX | 10% | 78 | 7.8 |
| Security & trust | 10% | 85 | 8.5 |
| Overall | 100% | 66 | 66 |
Same tests, same day, run on waltercustomhomes.com and on the concept we built for you.
Todaywaltercustomhomes.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
54 → 47
Lighthouse, phone, simulated mid-range device on a 4G connection.
1.7 MB → 59 KB
182 → 11 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 54 | 47 |
| Performance (desktop) | 40 | 74 |
| Accessibility | 86 | 97 |
| Best practices | 100 | 100 |
| SEO (Lighthouse) | 92 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 3.9 s | 4.5 s |
| Total Blocking Time (mobile) | 10.8 s | 2.0 s |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 1.7 MB | 59 KB |
| Requests | 182 | 11 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | WebSite | Added at launch (block below) |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 54 | 86 | 100 | 92 | 3.9 s | 0.000 | 10.8 s | 1.7 MB | 182 |
| Current site · desktop | 40 | 91 | 100 | 92 | 4.3 s | 0.000 | 1.2 s | 1.9 MB | 189 |
| Ulric concept · mobile | 47 | 97 | 100 | 58 | 4.5 s | 0.000 | 2.0 s | 59 KB | 11 |
| Ulric concept · desktop | 74 | 97 | 100 | 58 | 781 ms | 0.000 | 614 ms | 485 KB | 19 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Reduce unused JavaScript | Est savings of 245 KiB |
| Remove duplicate modules in JavaScript bundles | Est savings of 23 KiB |
| Avoid serving legacy JavaScript to modern browsers | Est savings of 13 KiB |
We crawled 5 pages politely (one request per second, following robots.txt), found 5 URLs in the sitemap. 0 internal links outside the crawl + 2 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.waltercustomhomes.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://www.waltercustomhomes.com/sitemap.xml (5 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 5 of 5 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 92/100 | 13.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 26 | – | 3 | 280 | 3 | 4 | 50% | 6 | 3 | Yes | Yes |
| /houses-available | 200 | 38 | – | 1 | 214 | 0 | 31 | 94% | 5 | 2 | Yes | Yes |
| /about-us | 200 | 30 | – | 1 | 183 | 0 | 5 | 40% | 5 | 2 | Yes | Yes |
| /custom-home-building | 200 | 42 | – | 1 | 286 | 0 | 4 | 50% | 5 | 2 | Yes | Yes |
| /gallery | 200 | 29 | – | 1 | 109 | 0 | 13 | 92% | 5 | 2 | Yes | Yes |
No broken links among the links we checked.
2 other link(s) didn’t respond to our checker in time; they may be fine in a browser.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 5 of 5 pages | 8/8 |
| Partial | Titles 30–65 characters | 3 of 5 in range; home title is 26 chars: “HOME | Walter Custom Homes” | 4.8/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Fix | Meta descriptions present | 0 of 5 pages | 0/8 |
| Fix | Descriptions 70–160 characters | 0 of 5 in range | 0/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Partial | Exactly one H1 per page | 4 pages OK, 0 with no H1, 1 with several; home H1s: “Walter Custom Homes Inc. CCB 192984”, “”, “” | 9.6/12 |
| Partial | Images have alt text | 31 of 35 unique images (89%) have alt text | 10.6/12 |
| Partial | Homepage has substance (300+ words) | 280 words of visible text on the homepage | 7.5/8 |
| Partial | Few thin pages (<250 words) | 3 of 5 pages under 250 words | 4/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | HOME | Walter Custom Homes |
| meta description | Missing |
| H1 | Walter Custom Homes Inc. CCB 192984 | | |
| og:title | HOME | Walter Custom Homes |
| og:description | Missing |
| og:image | Missing |
| twitter:card | summary_large_image |
| favicon | present |
| lang | en |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | WebSite | 20/20 |
| Pass | All JSON-LD parses | 1 JSON-LD block(s), all valid JSON | 10/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Service / offer schema | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebSite | / | name, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "GeneralContractor",
"@id": "https://www.waltercustomhomes.com/#business",
"name": "Walter Custom Homes Inc.",
"url": "https://www.waltercustomhomes.com/",
"telephone": "+1-541-729-5432",
"address": {
"@type": "PostalAddress",
"streetAddress": "2863",
"addressLocality": "Riverwalk Loop Eugene",
"addressRegion": "OR",
"postalCode": "97401",
"addressCountry": "US"
},
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"http://www.houzz.com/pro/waltercustomhomes1/walter-custom-homes",
"http://www.houzz.com/viewReview/39179/Walter-Custom-Homes-review",
"https://www.facebook.com/WalterCustomHomes/"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Custom home builder",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
]
}
}
]
}
},
{
"@type": "WebSite",
"@id": "https://www.waltercustomhomes.com/#website",
"url": "https://www.waltercustomhomes.com/",
"name": "Walter Custom Homes Inc.",
"publisher": {
"@id": "https://www.waltercustomhomes.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 729-5432 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | 2863 Riverwalk Loop Eugene, OR 97401 | 10/10 |
| Fix | “Eugene” in the homepage title | “HOME | Walter Custom Homes” | 0/15 |
| Fix | City/region words in page titles | 0 of 5 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Pass | Reviews / testimonials presence | Testimonial/review wording found; links to houzz.com | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 729-5432; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 2 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Walter Custom Homes Inc. | HOME | Walter Custom Homes |
| Phone | (541) 729-5432 | (541) 729-5432 |
| Address | Eugene | 2863 Riverwalk Loop Eugene, OR 97401 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| custom home builder Eugene Oregon | Not on page 1 | homebuilderdigest.com, heliksonhomes.com, kingsleyconstructionllc.com, heliksonhomes.com |
| home builder Eugene Oregon | Not on page 1 | heliksonhomes.com, homebuilderdigest.com, breedenhomes.com, heliksonhomes.com |
| Walter Custom Homes (your name) | #1 | waltercustomhomes.com, waltercustomhomes.com, facebook.com, nearbyhomebuilders.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 86/100 | 21.5/25 |
| Partial | Mobile LCP ≤ 2.5 s | 3.9 s | 7/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 10.8 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 1.7 MB, 182 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-20 (62 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=31556952 | 10/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Pass | Lighthouse best practices | 100/100 | 15/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=31556952 |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Background and foreground colors do not have a sufficient contrast ratio. | 1 |
| Buttons do not have an accessible name | 1 |
| Heading elements are not in a sequentially-descending order | 3 |
| `<frame>` or `<iframe>` elements do not have a title | 1 |
Skip link: no · <main> landmark: yes · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.waltercustomhomes.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | HOME | Walter Custom Homes (26 chars) |
| Meta description | Missing |
| H1 | Walter Custom Homes Inc. CCB 192984 | | |
| H2s (3) | CURRENT HOMES FOR SALE | WHAT OUR CLIENTS THINK | CONTACT US |
| Words of visible text | 280 |
| Images / missing alt / empty alt | 4 / 0 / 2 |
| Internal / external links | 6 / 3 |
| Canonical | https://www.waltercustomhomes.com |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://www.waltercustomhomes.com/sitemap.xml (5 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 268 ms to first byte, 325 ms total HTML download |
| HTML size (uncompressed) | 483 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 1766 KB over 182 requests |
| Scripts on the page | 11 |
| CMS / platform detected | Wix, Elementor, Cloudflare |
| Structured data on homepage | WebSite |
| Phone(s) in text / tap-to-call | (541) 729-5432 / 0 tel: link(s) |
| Street address in text | 2863 Riverwalk Loop Eugene, OR 97401 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×2, Lane County ×2 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 54/100, desktop 40/100; biggest Lighthouse opportunity: Reduce unused JavaScript (Est savings of 245 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 47/100 on mobile. |
| 2 | “Eugene” in the homepage title “HOME | Walter Custom Homes” | High | Low | Put your service and city in the homepage title, e.g. “Custom home builder in Eugene, OR | Walter Custom Homes Inc.”. | Planned for the full build. |
| 3 | Business-specific schema type Missing | Medium | Low | Use HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do. | Planned for the full build. |
| 4 | Spot check: first page for a money keyword Found on page one for 0 of 2 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 5 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 6 | City/region words in page titles 0 of 5 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 7 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 8 | Meta descriptions present 0 of 5 pages | Medium | Low | Write a one-sentence description (70–160 characters) for each page. | Demo pages ship with descriptions. |
| 9 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 10 | Responsiveness (TBT ≤ 200 ms) 10.8 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 2.0 s |
| 11 | Geo + opening hours in schema geo no, hours no | Low | Low | Add coordinates and hours that match your Google Business Profile. | Planned for the full build. |
| 12 | Service / offer schema Missing | Low | Low | List each service (e.g. roof replacement, repair) as a Service. | Planned for the full build. |
| 13 | Review / AggregateRating schema Missing | Low | Low | Mark up real testimonials that appear on the page as Review. | Planned for the full build. |
| 14 | Mobile LCP ≤ 2.5 s 3.9 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 4.5 s |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 3.9 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.7 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 4.5 seconds.
Your homepage title is “HOME | Walter Custom Homes”. Titles are the blue link people click in search results. Leading with “Custom home builder in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Your site currently describes itself to search engines as WebSite. A complete custom home builder business block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Walter Custom Homes Inc. appeared on the first page for 0 of 2 searches (“custom home builder Eugene Oregon”, “home builder Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
On the homepage the phone number is not tappable. Most homeowners comparing contractors are on their phone, and one tap to call or request an estimate is the shortest path from interest to a real conversation.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.