Website audit · Oct 18, 2026

Walt's Masonry

A data-driven look at waltsmasonry.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 15 public pages, ran Google Lighthouse, and changed nothing on your site.

Construction & trades · Eugene/Springfield

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed57/100Lighthouse performance, phone

Main content appears3.4 sLCP on a phone (target ≤ 2.5 s)

Page weight1.1 MB120 requests on the homepage

Pages crawled1515 URLs in the sitemap

Schema types0No structured data

Search spot check0/2money keywords on page one

SSL certificateValidexpires 2026-12-27

Broken internal links0pages returning an error

What’s already working

Site loads over HTTPS: Homepage resolved to https://www.waltsmasonry.com/
XML sitemap found: https://www.waltsmasonry.com/sitemap.xml (15 URLs)
No broken internal links: 0 internal URL(s) returned an error
Canonical tags on pages: 15 of 15 crawled pages declare a canonical URL
Phone number on homepage: (541) 520-2877
Mobile viewport set: width=device-width, initial-scale=1

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

Area	Weight	Score	Points
Performance	20%	71	14.2
Technical SEO	20%	99	19.8
On-page SEO	15%	36	5.4
Schema / structured data	10%	0	0.0
Local SEO	15%	30	4.5
Mobile & UX	10%	80	8.0
Security & trust	10%	85	8.5
Overall	100%	60	60

Before & after: today vs the Ulric concept

Same tests, same day, run on waltsmasonry.com and on the concept we built for you.

Top of waltsmasonry.com on a phone, Oct 18, 2026

Todaywaltsmasonry.comWhat a first-time phone visitor sees

ConceptUlric conceptThe same first screen, rebuilt

Mobile performance

57 → 47

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

1.1 MB → 5.6 MB

120 → 25 network requests on the homepage.

Metric	Current site	Ulric concept
Performance (mobile)	57	47
Performance (desktop)	93	70
Accessibility	93	100
Best practices	100	100
SEO (Lighthouse)	92	58 (88 without the deliberate noindex*)
Largest Contentful Paint (mobile)	3.4 s	4.1 s
Total Blocking Time (mobile)	5.4 s	2.6 s
Cumulative Layout Shift	0.025	0.000
Page weight	1.1 MB	5.6 MB
Requests	120	25
Mobile viewport	Yes	Yes
Tap-to-call link	No	Yes
One clear H1	No	Yes
Structured data	None	Added at launch (block below)

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 71/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

Run	Perf.	Access.	Best pr.	SEO	LCP	CLS	TBT	Weight	Requests
Current site · mobile	57	93	100	92	3.4 s	0.025	5.4 s	1.1 MB	120
Current site · desktop	93	98	100	92	1.2 s	0.034	144 ms	1.1 MB	123
Ulric concept · mobile	47	100	100	58	4.1 s	0.000	2.6 s	5.6 MB	25
Ulric concept · desktop	70	97	100	58	825 ms	0.000	784 ms	10.1 MB	26

Where the homepage weight comes from (mobile)

Biggest opportunities

Lighthouse opportunity (mobile)	Estimated saving
Properly size images	Est savings of 27 KiB
Reduce unused JavaScript	Est savings of 126 KiB
Remove duplicate modules in JavaScript bundles	Est savings of 14 KiB
Avoid serving legacy JavaScript to modern browsers	Est savings of 1 KiB

Technical SEO 99/100

We crawled 15 pages politely (one request per second, following robots.txt), found 15 URLs in the sitemap. 0 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).

	Check	What we found	Points
Pass	Site loads over HTTPS	Homepage resolved to https://www.waltsmasonry.com/	10/10
Pass	robots.txt present	Found	5/5
Pass	robots.txt doesn't block the site	No site-wide block	10/10
Pass	XML sitemap found	https://www.waltsmasonry.com/sitemap.xml (15 URLs)	10/10
Pass	No broken internal links	0 internal URL(s) returned an error	15/15
Pass	Homepage can be indexed	No noindex on the homepage	15/15
Pass	Canonical tags on pages	15 of 15 crawled pages declare a canonical URL	10/10
Pass	No multi-hop redirects	All crawled pages load directly or with a single redirect	5/5
Pass	Clean, readable URLs	0 URL(s) contain hidden characters, spaces, capitals or are very long	5/5
Partial	Lighthouse SEO audit (mobile)	92/100	13.8/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

Page	Status	Title	Descr.	H1s	Words	H2s	Images	Alt text	Int. links	Ext. links	Canonical	Indexable
/	200	13	–	2	79	2	7	43%	12	3	Yes	Yes
/walls	200	14	–	2	52	1	3	100%	12	3	Yes	Yes
/blank-4	200	35	–	2	54	1	3	100%	12	3	Yes	Yes
/stone-on-exterior	200	26	–	2	54	1	3	100%	12	3	Yes	Yes
/blank-2	200	26	–	2	53	1	3	100%	12	3	Yes	Yes
/fencing	200	16	–	2	52	1	3	100%	12	3	Yes	Yes
/blank	200	23	–	2	53	1	3	100%	12	3	Yes	Yes
/blank-3	200	14	–	2	52	1	3	100%	12	3	Yes	Yes
/photo-gallery	200	22	–	2	53	1	6	50%	12	3	Yes	Yes
/blank-5	200	32	–	2	54	1	3	100%	12	3	Yes	Yes
/contact	200	16	–	2	98	3	4	75%	12	3	Yes	Yes
/services	200	17	–	14	83	2	5	60%	12	3	Yes	Yes
/blank-6	200	26	–	2	53	1	3	100%	12	3	Yes	Yes
/columns	200	16	–	2	52	1	3	100%	12	3	Yes	Yes
/blank-1	200	28	–	2	53	1	3	100%	12	3	Yes	Yes

Broken links

No broken links among the links we checked.

1 other link(s) didn’t respond to our checker in time; they may be fine in a browser.

Oversized images

No images over 300 KB among those we sampled.

On-page SEO 36/100

	Check	What we found	Points
Pass	Every page has a title	15 of 15 pages	8/8
Partial	Titles 30–65 characters	2 of 15 in range; home title is 13 chars: “HOME \| mysite”	1.1/8
Pass	Unique titles	0 pages share 0 title(s)	8/8
Fix	Meta descriptions present	0 of 15 pages	0/8
Fix	Descriptions 70–160 characters	0 of 15 in range	0/4
Pass	Unique descriptions	0 pages share 0 description(s)	4/4
Fix	Exactly one H1 per page	0 pages OK, 0 with no H1, 15 with several; home H1s: “”, “WALT'S MASONRY”	0/12
Partial	Images have alt text	3 of 13 unique images (23%) have alt text	2.8/12
Partial	Homepage has substance (300+ words)	79 words of visible text on the homepage	2.1/8
Fix	Few thin pages (<250 words)	15 of 15 pages under 250 words	0/8
Fix	No leftover template text	Found template text on 1 page(s): “Click here to add your own”, “I'm a title”	0/10
Pass	No wrong-city text in titles/descriptions	None found	10/10

Homepage tags

Tag	Homepage value
title	HOME \| mysite
meta description	Missing
H1	\| WALT'S MASONRY
og:title	HOME \| mysite
og:description	Missing
og:image	Missing
twitter:card	summary_large_image
favicon	present
lang	en
hreflang	none (fine for a single-language site)

Words per page

Schema / structured data 0/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a construction & trades

✕HomeAndConstructionBusiness / RoofingContractor / GeneralContractor
✕LocalBusiness address + geo + hours
✕Service / Offer
✕Review / AggregateRating
✕FAQPage

	Check	What we found	Points
Fix	Any structured data	No JSON-LD or microdata found on any crawled page	0/20
Fix	All JSON-LD parses	No JSON-LD blocks	0/10
Fix	Business-specific schema type	Missing	0/20
Fix	Address + phone in schema	Not complete	0/10
Fix	Geo + opening hours in schema	geo no, hours no	0/10
Fix	Service / offer schema	Missing	0/10
Fix	FAQPage schema	Missing	0/10
Fix	Review / AggregateRating schema	Missing	0/10

Found on your site

No structured data found on any crawled page.

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: street address (or remove “address” and keep “areaServed” if you work from home); geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "HomeAndConstructionBusiness",
      "@id": "https://www.waltsmasonry.com/#business",
      "name": "Walt's Masonry",
      "url": "https://www.waltsmasonry.com/",
      "telephone": "+1-541-520-2877",
      "areaServed": [
        {
          "@type": "City",
          "name": "Eugene, OR"
        },
        {
          "@type": "City",
          "name": "Springfield, OR"
        }
      ],
      "sameAs": [
        "http://www.facebook.com/wix",
        "http://www.twitter.com/wix"
      ],
      "hasOfferCatalog": {
        "@type": "OfferCatalog",
        "name": "Services",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Masonry",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                },
                {
                  "@type": "City",
                  "name": "Springfield, OR"
                }
              ]
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Outdoor living",
              "areaServed": [
                {
                  "@type": "City",
                  "name": "Eugene, OR"
                },
                {
                  "@type": "City",
                  "name": "Springfield, OR"
                }
              ]
            }
          }
        ]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.waltsmasonry.com/#website",
      "url": "https://www.waltsmasonry.com/",
      "name": "Walt's Masonry",
      "publisher": {
        "@id": "https://www.waltsmasonry.com/#business"
      }
    }
  ]
}
</script>

Local SEO 30/100

	Check	What we found	Points
Pass	Phone number on homepage	(541) 520-2877	10/10
Fix	Tap-to-call link	Phone is not tappable on mobile	0/10
Partial	Address or service area stated	Eugene mentioned, but no street address found	6/10
Fix	“Eugene” in the homepage title	“HOME \| mysite”	0/15
Fix	City/region words in page titles	0 of 15 titles mention a city or Oregon	0/10
Fix	Links to a Google Business Profile / Maps listing	No link to a Google Maps / Business Profile listing on crawled pages	0/5
Fix	Google Maps embed / directions	No map embed found on crawled pages	0/10
Partial	Reviews / testimonials presence	Testimonial/review wording found	5/10
Pass	Phone matches your listings (NAP)	Listing phone(s) from our research: (541) 520-2877; site shows 1 different number(s) — matches	10/10
Fix	Spot check: first page for a money keyword	Found on page one for 0 of 2 keywords	0/15

Name, address, phone (NAP)

	Your listings (our research)	Your website
Name	Walt's Masonry	HOME \| mysite
Phone	(541) 520-2877	(541) 520-2877
Address	Eugene/Springfield	No street address found in page text

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

Search	Your site	Top results
masonry contractor Eugene Oregon	Not on page 1	mitchstewartmasonry.com, yellowpages.com, yelp.com, yelp.com
stone mason Eugene Oregon	Not on page 1	steurystonework.com, mitchstewartmasonry.com, hoffmanstoneworks.com, duerstmasonry.com
Walt's Masonry	–	Check failed (TimeoutError)

Mobile & UX 80/100

	Check	What we found	Points
Pass	Mobile viewport set	width=device-width, initial-scale=1	20/20
Partial	Accessibility (Lighthouse, mobile)	93/100	23.2/25
Partial	Mobile LCP ≤ 2.5 s	3.4 s	7/15
Pass	Layout stability (CLS ≤ 0.1)	0.025	10/10
Fix	Responsiveness (TBT ≤ 200 ms)	5.4 s	0/10
Pass	Clear contact path from homepage	Call, form or booking link found on the homepage	10/10
Pass	Page weight ≤ 2.5 MB (mobile)	1.1 MB, 120 requests	10/10

Security, trust & ADA 85/100

	Check	What we found	Points
Pass	HTTPS	Yes	20/20
Pass	Valid SSL certificate	Let's Encrypt, TLSv1.3	20/20
Pass	Certificate not near expiry	Expires 2026-12-27 (69 days)	5/5
Pass	No mixed content	None found	15/15
Pass	HSTS header	max-age=31556952	10/10
Fix	X-Content-Type-Options	Missing	0/5
Fix	Clickjacking protection	Missing	0/5
Fix	Referrer-Policy	Missing	0/5
Pass	Lighthouse best practices	100/100	15/15

Security headers

Header	Value
Strict-Transport-Security	max-age=31556952
Content-Security-Policy	Missing
X-Frame-Options	Missing
X-Content-Type-Options	Missing
Referrer-Policy	Missing
Permissions-Policy	Missing

Technology

Wix
Elementor
Cloudflare

Accessibility basics

ADA basic (Lighthouse)	Elements
Buttons do not have an accessible name	1
Heading elements are not in a sequentially-descending order	1

Skip link: no · <main> landmark: yes · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetched	https://www.waltsmasonry.com/
Fetched	2026-10-18 12:39 Pacific
HTTP status	200
Title	HOME \| mysite (13 chars)
Meta description	Missing
H1	\| WALT'S MASONRY
H2s (2)	Brick - Block - Stone - Flagstone \| Looking for a great mason / contractor? Give us a call for all your masonry & small construction needs
Words of visible text	79
Images / missing alt / empty alt	7 / 0 / 4
Internal / external links	12 / 3
Canonical	https://www.waltsmasonry.com
Meta robots	none (indexable by default)
robots.txt	Yes Sitemap lines: 1
XML sitemap	Yes https://www.waltsmasonry.com/sitemap.xml (15 URLs)
HTTPS	Yes
Mobile viewport	width=device-width, initial-scale=1
Server response (median of 3)	173 ms to first byte, 175 ms total HTML download
HTML size (uncompressed)	342 KB (served gzip)
Full page weight (Lighthouse, mobile)	1079 KB over 120 requests
Scripts on the page	11
CMS / platform detected	Wix, Elementor, Cloudflare
Structured data on homepage	none
Phone(s) in text / tap-to-call	(541) 520-2877 / 0 tel: link(s)
Street address in text	none found
Google Business Profile / Maps link	none on homepage
City / region mentions	Eugene ×1, Springfield ×1

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#	Issue	Impact	Effort	How to fix	What the Ulric concept does
1	Speed up page loads (Lighthouse performance) Mobile 57/100, desktop 93/100; biggest Lighthouse opportunity: Properly size images (Est savings of 27 KiB)	High	Medium	Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.	Concept scores 47/100 on mobile.
2	“Eugene” in the homepage title “HOME \| mysite”	High	Low	Put your service and city in the homepage title, e.g. “Masonry in Eugene, OR \| Walt's Masonry”.	Planned for the full build.
3	Any structured data No JSON-LD or microdata found on any crawled page	Medium	Low	Add JSON-LD describing the business (block below).	Ready-to-paste block below; added at launch.
4	Business-specific schema type Missing	Medium	Low	Use HomeAndConstructionBusiness / RoofingContractor so search engines know exactly what you do.	Planned for the full build.
5	Exactly one H1 per page 0 pages OK, 0 with no H1, 15 with several; home H1s: “”, “WALT'S MASONRY”	Medium	Low	Give each page one clear H1 that says what the page is about.	Demo H1: “Stone work that lasts outside.”
6	No leftover template text Found template text on 1 page(s): “Click here to add your own”, “I'm a title”	High	Low	Remove builder placeholder text and widgets that never got filled in.	All demo copy is written for this business.
7	Spot check: first page for a money keyword Found on page one for 0 of 2 keywords	High	High	Build city + service pages and earn local links/reviews (see recommendations).	Planned: a page for each main service and town you serve.
8	Tap-to-call link Phone is not tappable on mobile	High	Low	Wrap the phone number in a tel: link.	Tap-to-call in the concept.
9	City/region words in page titles 0 of 15 titles mention a city or Oregon	Medium	Low	Use the city or service area in key page titles (not every page needs it).	Planned for the full build.
10	Images have alt text 3 of 13 unique images (23%) have alt text	Medium	Low	Describe each meaningful image in its alt text (helps screen readers and image search).	Every image in the concept has alt text.
11	Google Maps embed / directions No map embed found on crawled pages	Low	Low	Embed a map of your office or service area on the contact page.	Planned for the full build.
12	Meta descriptions present 0 of 15 pages	Medium	Low	Write a one-sentence description (70–160 characters) for each page.	Demo pages ship with descriptions.
13	Titles 30–65 characters 2 of 15 in range; home title is 13 chars: “HOME \| mysite”	Medium	Low	Write titles like “Service in City \| Business name”, 30–65 characters.	Demo title: “Walt's Masonry — concept by Ulric Studio”
14	All JSON-LD parses No JSON-LD blocks	Medium	Low	Fix the JSON syntax errors (test in Google’s Rich Results Test).	Planned for the full build.

Ulric’s recommendations

Five changes that would bring in more customers

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

Make the site load fast on phones

On a typical phone connection the main content takes about 3.4 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.1 MB. Most homeowners comparing contractors search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 4.1 seconds.

Tell Google you do masonry in Eugene

Your homepage title is “HOME | mysite”. Titles are the blue link people click in search results. Leading with “Masonry in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.

Add structured data (schema) to your site

Your site has no structured data yet. A complete masonry business block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.

Give each page one clear headline

Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.

Remove the leftover template text

Some pages still show builder placeholder text (“Click here to add your own”, “I'm a title”). Visitors notice, and it makes a solid business look unfinished. It takes minutes to fix.

How this audit was made

Date: October 18, 2026, 12:58 PM Pacific. Site: https://www.waltsmasonry.com/.
Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:39 Pacific from https://www.waltsmasonry.com/.
Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.