A data-driven look at springfieldoregonrealtor.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 4 public pages, ran Google Lighthouse, and changed nothing on your site.
Real estate · Springfield
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 34 | 6.8 |
| Technical SEO | 20% | 65 | 13.0 |
| On-page SEO | 15% | 71 | 10.7 |
| Schema / structured data | 10% | 20 | 2.0 |
| Local SEO | 15% | 52 | 7.8 |
| Mobile & UX | 10% | 62 | 6.2 |
| Security & trust | 10% | 69 | 6.9 |
| Overall | 100% | 53 | 53 |
Same tests, same day, run on springfieldoregonrealtor.com and on the concept we built for you.
Todayspringfieldoregonrealtor.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
26 → 70
Lighthouse, phone, simulated mid-range device on a 4G connection.
5.5 MB → 329 KB
78 → 20 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 26 | 70 |
| Performance (desktop) | 47 | 91 |
| Accessibility | 87 | 97 |
| Best practices | 61 | 100 |
| SEO (Lighthouse) | 54 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 22.3 s | 3.3 s |
| Total Blocking Time (mobile) | 5.8 s | 740 ms |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 5.5 MB | 329 KB |
| Requests | 78 | 20 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | Yes | Yes |
| One clear H1 | Yes | Yes |
| Structured data | BreadcrumbList, SiteNavigationElement, WPFooter | RealEstateAgent |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 26 | 87 | 61 | 54 | 22.3 s | 0.000 | 5.8 s | 5.5 MB | 78 |
| Current site · desktop | 47 | 87 | 59 | 54 | 5.3 s | 0.001 | 559 ms | 8.6 MB | 81 |
| Ulric concept · mobile | 70 | 97 | 100 | 58 | 3.3 s | 0.000 | 740 ms | 329 KB | 20 |
| Ulric concept · desktop | 91 | 97 | 100 | 58 | 920 ms | 0.000 | 203 ms | 329 KB | 20 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Eliminate render-blocking resources | Est savings of 1,600 ms |
| Reduce unused JavaScript | Est savings of 232 KiB |
| Defer offscreen images | Est savings of 1,387 KiB |
| Reduce unused CSS | Est savings of 95 KiB |
| Preconnect to required origins | Est savings of 310 ms |
| Serve images in next-gen formats | Est savings of 1,013 KiB |
We crawled 4 pages politely (one request per second, following robots.txt). 0 internal links outside the crawl + 0 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://springfieldoregonrealtor.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Fix | XML sitemap found | No sitemap at /sitemap.xml or in robots.txt | 0/10 |
| Partial | No broken internal links | 1 internal URL(s) returned an error: /?page_id=3 (404) | 12/15 |
| Fix | Homepage can be indexed | Homepage carries noindex | 0/15 |
| Pass | Canonical tags on pages | 4 of 4 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 54/100 | 8.1/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 60 | – | 1 | 1114 | 8 | 6 | 17% | 4 | 2 | Yes | No |
| /about-wayne/ | 200 | 38 | – | 2 | 1341 | 1 | 7 | 14% | 5 | 2 | Yes | No |
| /contact-us/ | 200 | 37 | – | 2 | 124 | 2 | 5 | 20% | 5 | 2 | Yes | No |
| /home-evaluation/ | 200 | 42 | – | 1 | 375 | 3 | 5 | 20% | 4 | 2 | Yes | No |
No broken links among the links we checked.
| Large image | Size |
|---|---|
| Wayne-real-estate-homepage-for-sale.jpg | 1.3 MB |
| LorenLaVassaur_square_colorblocked.png | 383 KB |
| WayneAntone_square_colorblocked.png | 329 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 4 of 4 pages | 8/8 |
| Pass | Titles 30–65 characters | 4 of 4 in range; home title is 60 chars: “Wayne Antone Real Estate – Your SUPER-powered WP Engine Site” | 8/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Fix | Meta descriptions present | 0 of 4 pages | 0/8 |
| Fix | Descriptions 70–160 characters | 0 of 4 in range | 0/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Partial | Exactly one H1 per page | 2 pages OK, 0 with no H1, 2 with several; home H1s: “The Top Choice For Real Estate In Spring” | 6/12 |
| Partial | Images have alt text | 1 of 7 unique images (14%) have alt text | 1.7/12 |
| Pass | Homepage has substance (300+ words) | 1114 words of visible text on the homepage | 8/8 |
| Partial | Few thin pages (<250 words) | 1 of 4 pages under 250 words | 7.5/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Wayne Antone Real Estate – Your SUPER-powered WP Engine Site |
| meta description | Missing |
| H1 | The Top Choice For Real Estate In Springfield, Oregon |
| og:title | Missing |
| og:description | Missing |
| og:image | Missing |
| twitter:card | Missing |
| favicon | Missing |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | BreadcrumbList, SiteNavigationElement, WPFooter, WPHeader, WebPage | 20/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebPage (microdata) | / | – | |
| WPHeader (microdata) | / | – | |
| SiteNavigationElement (microdata) | / | – | |
| WPFooter (microdata) | / | – | |
| WebPage (microdata) | /about-wayne/ | headline, item, itemListElement, name, position | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RealEstateAgent",
"@id": "https://springfieldoregonrealtor.com/#business",
"name": "Wayne Antone Real Estate",
"url": "https://springfieldoregonrealtor.com/",
"telephone": "+1-541-912-1608",
"address": {
"@type": "PostalAddress",
"streetAddress": "325 Mountaingate Dr",
"addressLocality": "Springfield",
"addressRegion": "OR",
"postalCode": "97478",
"addressCountry": "US"
},
"areaServed": [
{
"@type": "City",
"name": "Springfield, OR"
}
],
"sameAs": [
"https://www.facebook.com/SoldByAntone/",
"https://www.instagram.com/wayne4121/?hl=en"
],
"founder": {
"@id": "https://springfieldoregonrealtor.com/#wayne-antone"
}
},
{
"@type": "Person",
"@id": "https://springfieldoregonrealtor.com/#wayne-antone",
"name": "Wayne Antone",
"worksFor": {
"@id": "https://springfieldoregonrealtor.com/#business"
},
"jobTitle": "Real estate broker"
},
{
"@type": "WebSite",
"@id": "https://springfieldoregonrealtor.com/#website",
"url": "https://springfieldoregonrealtor.com/",
"name": "Wayne Antone Real Estate",
"publisher": {
"@id": "https://springfieldoregonrealtor.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 912-1608 | 10/10 |
| Pass | Tap-to-call link | 2 tel: link(s) | 10/10 |
| Pass | Address or service area stated | 325 Mountaingate Dr, Springfield, OR 97478 | 10/10 |
| Fix | “Springfield” in the homepage title | “Wayne Antone Real Estate – Your SUPER-powered WP Engine Site” | 0/15 |
| Fix | City/region words in page titles | 0 of 4 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Pass | Google Maps embed / directions | Map found | 10/10 |
| Partial | Reviews / testimonials presence | Testimonial/review wording found | 5/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 912-1608; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Wayne Antone Real Estate | Wayne Antone Real Estate – Your SUPER-powered WP Engine Site |
| Phone | (541) 912-1608 | (541) 912-1608 |
| Address | Springfield | 325 Mountaingate Dr, Springfield, OR 97478 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| realtor Springfield Oregon | Not on page 1 | realtor.com, springfieldrealtors.realtor, facebook.com, zillow.com |
| real estate agent Springfield Oregon | Not on page 1 | realtor.com, keystonehome.net, yelp.com, redfin.com |
| homes for sale Springfield Oregon | Not on page 1 | zillow.com, realtor.com, zillow.com, redfin.com |
| Wayne Antone Real Estate (your name) | Not on page 1 | homes.com, zillow.com, realtor.com, bizapedia.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 87/100 | 21.8/25 |
| Fix | Mobile LCP ≤ 2.5 s | 22.3 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 5.8 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Fix | Page weight ≤ 2.5 MB (mobile) | 5.5 MB, 78 requests | 0/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Let's Encrypt, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-11-26 (38 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Fix | HSTS header | Missing | 0/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 61/100 | 9.2/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Background and foreground colors do not have a sufficient contrast ratio. | 5 |
| Touch targets do not have sufficient size or spacing. | 10 |
| `<frame>` or `<iframe>` elements do not have a title | 1 |
| Links rely on color to be distinguishable. | 1 |
Skip link: yes · <main> landmark: yes · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://springfieldoregonrealtor.com/ |
|---|---|
| Fetched | 2026-10-18 12:40 Pacific |
| HTTP status | 200 |
| Title | Wayne Antone Real Estate – Your SUPER-powered WP Engine Site (60 chars) |
| Meta description | Missing |
| H1 | The Top Choice For Real Estate In Springfield, Oregon |
| H2s (8) | Discover The True Value Of Your Property | Sell Your Home | Buy A Home | Discover The True Value Of Your Property | Sell Your Home | Buy A Home | Opening Doors Everyday | Opening Doors Everyday |
| Words of visible text | 1114 |
| Images / missing alt / empty alt | 6 / 0 / 5 |
| Internal / external links | 4 / 2 |
| Canonical | https://springfieldoregonrealtor.com/ |
| Meta robots | noindex, nofollow |
| robots.txt | Yes Sitemap lines: 0 |
| XML sitemap | No |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 142 ms to first byte, 143 ms total HTML download |
| HTML size (uncompressed) | 106 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 5655 KB over 78 requests |
| Scripts on the page | 17 |
| CMS / platform detected | WordPress 3.7.1, Cloudflare, X-Powered-By: WP Engine |
| Structured data on homepage | SiteNavigationElement, WPFooter, WPHeader, WebPage |
| Phone(s) in text / tap-to-call | (541) 912-1608 / 2 tel: link(s) |
| Street address in text | 325 Mountaingate Dr, Springfield, OR 97478 |
| Google Business Profile / Maps link | none on homepage · map embedded |
| City / region mentions | Springfield ×19, Oregon ×12 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 26/100, desktop 47/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 1,600 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 70/100 on mobile. |
| 2 | Homepage can be indexed Homepage carries noindex | High | Low | Remove the noindex tag from the homepage. | Planned for the full build. |
| 3 | “Springfield” in the homepage title “Wayne Antone Real Estate – Your SUPER-powered WP Engine Site” | High | Low | Put your service and city in the homepage title, e.g. “Real estate in Springfield, OR | Wayne Antone Real Estate”. | Planned for the full build. |
| 4 | XML sitemap found No sitemap at /sitemap.xml or in robots.txt | Medium | Low | Generate an XML sitemap and submit it in Google Search Console. | Generated automatically at launch. |
| 5 | Business-specific schema type Missing | Medium | Low | Use RealEstateAgent so search engines know exactly what you do. | Planned for the full build. |
| 6 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 7 | Images have alt text 1 of 7 unique images (14%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Every image in the concept has alt text. |
| 8 | Mobile LCP ≤ 2.5 s 22.3 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.3 s |
| 9 | City/region words in page titles 0 of 4 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 10 | Lighthouse SEO audit (mobile) 54/100 | Medium | Low | Fix the items Lighthouse flags (crawlable links, descriptive link text, valid robots.txt). | Demo scores 88/100 when you set aside its deliberate noindex. |
| 11 | Meta descriptions present 0 of 4 pages | Medium | Low | Write a one-sentence description (70–160 characters) for each page. | Demo pages ship with descriptions. |
| 12 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 13 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 14 | Page weight ≤ 2.5 MB (mobile) 5.5 MB, 78 requests | Medium | Low | Serve images in WebP/AVIF at the size they display. | Demo: 329 KB, 20 requests |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 22.3 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 5.5 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.3 seconds.
Your homepage title is “Wayne Antone Real Estate – Your SUPER-powered WP Engine Site”. Titles are the blue link people click in search results. Leading with “Real estate in Springfield, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.
Your site currently describes itself to search engines as BreadcrumbList, SiteNavigationElement, WPFooter. A complete real estate agent block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
In our spot check, Wayne Antone Real Estate appeared on the first page for 0 of 3 searches (“realtor Springfield Oregon”, “real estate agent Springfield Oregon”, “homes for sale Springfield Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.