A data-driven look at shawnwilliamsrealty.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 1 public pages, ran Google Lighthouse, and changed nothing on your site.
Real estate · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 66 | 13.2 |
| Technical SEO | 20% | 90 | 18.0 |
| On-page SEO | 15% | 68 | 10.2 |
| Schema / structured data | 10% | 0 | 0.0 |
| Local SEO | 15% | 52 | 7.8 |
| Mobile & UX | 10% | 57 | 5.7 |
| Security & trust | 10% | 92 | 9.2 |
| Overall | 100% | 64 | 64 |
Same tests, same day, run on shawnwilliamsrealty.com and on the concept we built for you.
Todayshawnwilliamsrealty.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
50 → 61
Lighthouse, phone, simulated mid-range device on a 4G connection.
1.1 MB → 297 KB
24 → 20 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 50 | 61 |
| Performance (desktop) | 91 | 94 |
| Accessibility | 89 | 97 |
| Best practices | 46 | 100 |
| SEO (Lighthouse) | 100 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 8.3 s | 3.8 s |
| Total Blocking Time (mobile) | 418 ms | 862 ms |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 1.1 MB | 297 KB |
| Requests | 24 | 20 |
| Mobile viewport | No | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | None | RealEstateAgent |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 50 | 89 | 46 | 100 | 8.3 s | 0.000 | 418 ms | 1.1 MB | 24 |
| Current site · desktop | 91 | 89 | 52 | 100 | 1.6 s | 0.000 | 48 ms | 1.1 MB | 24 |
| Ulric concept · mobile | 61 | 97 | 100 | 58 | 3.8 s | 0.000 | 862 ms | 297 KB | 20 |
| Ulric concept · desktop | 94 | 97 | 100 | 58 | 679 ms | 0.004 | 187 ms | 297 KB | 20 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Eliminate render-blocking resources | Est savings of 3,680 ms |
| Reduce unused JavaScript | Est savings of 383 KiB |
| Serve images in next-gen formats | Est savings of 214 KiB |
| Properly size images | Est savings of 80 KiB |
| Preconnect to required origins | Est savings of 300 ms |
| Reduce unused CSS | Est savings of 57 KiB |
We crawled 1 pages politely (one request per second, following robots.txt), found 4 URLs in the sitemap. 0 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://shawnwilliamsrealty.com/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://shawnwilliamsrealty.com/sitemap.xml (4 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Fix | Canonical tags on pages | 0 of 1 crawled pages declare a canonical URL | 0/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Pass | Lighthouse SEO audit (mobile) | 100/100 | 15/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 43 | 127 | 0 | 73 | 0 | 6 | 50% | 0 | 3 | No | Yes |
No broken links among the links we checked.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 1 of 1 pages | 8/8 |
| Pass | Titles 30–65 characters | 1 of 1 in range; home title is 43 chars: “Residential Real Estate Services Eugene, OR” | 8/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 1 of 1 pages | 8/8 |
| Pass | Descriptions 70–160 characters | 1 of 1 in range | 4/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 1 with no H1, 0 with several; homepage has no H1 | 0/12 |
| Partial | Images have alt text | 3 of 6 unique images (50%) have alt text | 6/12 |
| Partial | Homepage has substance (300+ words) | 73 words of visible text on the homepage | 1.9/8 |
| Fix | Few thin pages (<250 words) | 1 of 1 pages under 250 words | 0/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Residential Real Estate Services Eugene, OR |
| meta description | sister act realty llc is a leading Residential Real Estate firm in Eugene, providing real estate services for over 21 |
| H1 | Missing |
| og:title | Missing |
| og:description | Missing |
| og:image | Missing |
| twitter:card | Missing |
| favicon | Missing |
| lang | Missing |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Any structured data | No JSON-LD or microdata found on any crawled page | 0/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
No structured data found on any crawled page.
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; a photo or logo URL; an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RealEstateAgent",
"@id": "https://shawnwilliamsrealty.com/#business",
"name": "Williams Realty LLC",
"url": "https://shawnwilliamsrealty.com/",
"telephone": "+1-541-915-0459",
"address": {
"@type": "PostalAddress",
"streetAddress": "1142 Willagillespie Rd #19",
"addressLocality": "Eugene",
"addressRegion": "OR",
"postalCode": "97401",
"addressCountry": "US"
},
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"https://www.pinterest.com",
"https://www.twitter.com",
"https://www.youtube.com"
],
"founder": {
"@id": "https://shawnwilliamsrealty.com/#shawn-williams"
}
},
{
"@type": "Person",
"@id": "https://shawnwilliamsrealty.com/#shawn-williams",
"name": "Shawn Williams",
"worksFor": {
"@id": "https://shawnwilliamsrealty.com/#business"
},
"jobTitle": "Real estate broker"
},
{
"@type": "WebSite",
"@id": "https://shawnwilliamsrealty.com/#website",
"url": "https://shawnwilliamsrealty.com/",
"name": "Williams Realty LLC",
"publisher": {
"@id": "https://shawnwilliamsrealty.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 915-0459 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Pass | Address or service area stated | 1142 Willagillespie Rd #19 Eugene, Oregon 97401 | 10/10 |
| Pass | “Eugene” in the homepage title | “Residential Real Estate Services Eugene, OR” | 15/15 |
| Pass | City/region words in page titles | 1 of 1 titles mention a city or Oregon | 10/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Fix | Reviews / testimonials presence | Little review content | 0/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 915-0459; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Williams Realty LLC | Residential Real Estate Services Eugene, OR |
| Phone | (541) 915-0459 | (541) 915-0459 |
| Address | Eugene | 1142 Willagillespie Rd #19 Eugene, Oregon 97401 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| realtor Eugene Oregon | Not on page 1 | realtor.com, realtor.com, yelp.com, eugenerealtors.org |
| real estate agent Eugene Oregon | Not on page 1 | yelp.com, yelp.com, realtor.com, ashleyforcerealestate.com |
| homes for sale Eugene Oregon | Not on page 1 | zillow.com, zillow.com, realtor.com, redfin.com |
| Williams Realty (your name) | Not on page 1 | williamsrealty.us, kw.com, williamsrealty.net, thespearrealtygroup.com |
| Check | What we found | Points | |
|---|---|---|---|
| Fix | Mobile viewport set | No viewport meta tag (page renders as a shrunken desktop page on phones) | 0/20 |
| Partial | Accessibility (Lighthouse, mobile) | 89/100 | 22.2/25 |
| Fix | Mobile LCP ≤ 2.5 s | 8.3 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Partial | Responsiveness (TBT ≤ 200 ms) | 418 ms | 5/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 1.1 MB, 24 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Network Solutions, LLC, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-05 (48 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Pass | HSTS header | max-age=31536000 | 10/10 |
| Pass | X-Content-Type-Options | nosniff | 5/5 |
| Pass | Clickjacking protection | SAMEORIGIN | 5/5 |
| Pass | Referrer-Policy | no-referrer-when-downgrade | 5/5 |
| Partial | Lighthouse best practices | 46/100 | 6.9/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | max-age=31536000 |
| Content-Security-Policy | Missing |
| X-Frame-Options | SAMEORIGIN |
| X-Content-Type-Options | nosniff |
| Referrer-Policy | no-referrer-when-downgrade |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| `<html>` element does not have a `[lang]` attribute | 1 |
| `<frame>` or `<iframe>` elements do not have a title | 1 |
Skip link: no · <main> landmark: no · page language: not set. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://shawnwilliamsrealty.com/ |
|---|---|
| Fetched | 2026-10-18 12:40 Pacific |
| HTTP status | 200 |
| Title | Residential Real Estate Services Eugene, OR (43 chars) |
| Meta description | sister act realty llc is a leading Residential Real Estate firm in Eugene, providing real estate services for over 21 years. (127 chars) |
| H1 | None |
| H2s (0) | none |
| Words of visible text | 73 |
| Images / missing alt / empty alt | 6 / 0 / 3 |
| Internal / external links | 0 / 3 |
| Canonical | Missing |
| Meta robots | none (indexable by default) |
| robots.txt | Yes Sitemap lines: 1 |
| XML sitemap | Yes https://shawnwilliamsrealty.com/sitemap.xml (4 URLs) |
| HTTPS | Yes |
| Mobile viewport | Missing |
| Server response (median of 3) | 201 ms to first byte, 201 ms total HTML download |
| HTML size (uncompressed) | 29 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 1155 KB over 24 requests |
| Scripts on the page | 3 |
| CMS / platform detected | Custom / unidentified builder, Server: openresty/1.31.1.1 |
| Structured data on homepage | none |
| Phone(s) in text / tap-to-call | (541) 915-0459 / 0 tel: link(s) |
| Street address in text | 1142 Willagillespie Rd #19 Eugene, Oregon 97401 |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Eugene ×5, Oregon ×1 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 50/100, desktop 91/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 3,680 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 61/100 on mobile. |
| 2 | Mobile viewport set No viewport meta tag (page renders as a shrunken desktop page on phones) | High | Low | Add <meta name="viewport" content="width=device-width,initial-scale=1">. | Mobile-first build. |
| 3 | Any structured data No JSON-LD or microdata found on any crawled page | Medium | Low | Add JSON-LD describing the business (block below). | Ready-to-paste block below; added at launch. |
| 4 | Business-specific schema type Missing | Medium | Low | Use RealEstateAgent so search engines know exactly what you do. | Planned for the full build. |
| 5 | Exactly one H1 per page 0 pages OK, 1 with no H1, 0 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Your preferred choice for real estate.” |
| 6 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 7 | Canonical tags on pages 0 of 1 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 8 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 9 | Mobile LCP ≤ 2.5 s 8.3 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.8 s |
| 10 | Reviews / testimonials presence Little review content | Medium | Low | Show 3–6 real reviews with names and link to your Google reviews. | Planned: your real reviews in a carousel. |
| 11 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 12 | All JSON-LD parses No JSON-LD blocks | Medium | Low | Fix the JSON syntax errors (test in Google’s Rich Results Test). | Planned for the full build. |
| 13 | Address + phone in schema Not complete | Medium | Low | Include the full street address and main phone in the business schema. | Planned for the full build. |
| 14 | Images have alt text 3 of 6 unique images (50%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 8.3 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.1 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.8 seconds.
The site has no mobile viewport setting, so phones show a shrunken desktop page that people have to pinch and zoom. Google also ranks mobile-friendly sites first. This is the single biggest fix for this site, and the concept shows the mobile version.
Your site has no structured data yet. A complete real estate agent block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
In our spot check, Williams Realty LLC appeared on the first page for 0 of 3 searches (“realtor Eugene Oregon”, “real estate agent Eugene Oregon”, “homes for sale Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.