Website audit · Oct 18, 2026

Cottage Counseling

A data-driven look at cottagecounseling.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 9 public pages, ran Google Lighthouse, and changed nothing on your site.

Therapy practice · Cottage Grove

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed33/100Lighthouse performance, phone

Main content appears11.5 sLCP on a phone (target ≤ 2.5 s)

Page weight1.9 MB28 requests on the homepage

Pages crawled98 URLs in the sitemap

Schema types0No structured data

Search spot check3/3money keywords on page one

SSL certificateValidexpires 2026-11-22

Broken internal links0pages returning an error

What’s already working

Site loads over HTTPS: Homepage resolved to https://www.cottagecounseling.com/
XML sitemap found: https://www.cottagecounseling.com/sitemap.xml (8 URLs)
No broken internal links: 0 internal URL(s) returned an error
Images have alt text: 7 of 7 unique images (100%) have alt text
Google Maps embed / directions: Map found
Listed on orcounselors.com and Psychology Today: orcounselors.com: unclaimed profile; Psychology Today: profile found

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

Area	Weight	Score	Points
Performance	20%	55	11.0
Technical SEO	20%	90	18.0
On-page SEO	15%	66	9.9
Schema / structured data	10%	0	0.0
Local SEO	15%	39	5.8
Mobile & UX	10%	73	7.3
Security & trust	10%	72	7.2
Overall	100%	59	59

Before & after: today vs the Ulric concept

Same tests, same day, run on cottagecounseling.com and on the concept we built for you.

Top of cottagecounseling.com on a phone, Oct 18, 2026

Todaycottagecounseling.comWhat a first-time phone visitor sees

ConceptUlric conceptThe same first screen, rebuilt

Mobile performance

33 → 70

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

1.9 MB → 286 KB

28 → 10 network requests on the homepage.

Metric	Current site	Ulric concept
Performance (mobile)	33	70
Performance (desktop)	89	90
Accessibility	92	100
Best practices	79	100
SEO (Lighthouse)	100	58 (88 without the deliberate noindex*)
Largest Contentful Paint (mobile)	11.5 s	2.4 s
Total Blocking Time (mobile)	3.7 s	1.5 s
Cumulative Layout Shift	0.040	0.000
Page weight	1.9 MB	286 KB
Requests	28	10
Mobile viewport	Yes	Yes
Tap-to-call link	No	Yes
One clear H1	No	Yes
Structured data	None	MedicalBusiness

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 55/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

Run	Perf.	Access.	Best pr.	SEO	LCP	CLS	TBT	Weight	Requests
Current site · mobile	33	92	79	100	11.5 s	0.040	3.7 s	1.9 MB	28
Current site · desktop	89	92	78	100	1.7 s	0.002	61 ms	1.9 MB	28
Ulric concept · mobile	70	100	100	58	2.4 s	0.000	1.5 s	286 KB	10
Ulric concept · desktop	90	97	100	58	766 ms	0.013	235 ms	305 KB	11

Where the homepage weight comes from (mobile)

Biggest opportunities

Lighthouse opportunity (mobile)	Estimated saving
Serve images in next-gen formats	Est savings of 1,205 KiB
Eliminate render-blocking resources	Est savings of 3,180 ms
Reduce unused JavaScript	Est savings of 198 KiB
Efficiently encode images	Est savings of 49 KiB
Reduce unused CSS	Est savings of 29 KiB
Minify JavaScript	Est savings of 10 KiB

Technical SEO 90/100

We crawled 9 pages politely (one request per second, following robots.txt), found 8 URLs in the sitemap. 0 internal links outside the crawl + 10 external links (social links skipped; they block automated checks).

	Check	What we found	Points
Pass	Site loads over HTTPS	Homepage resolved to https://www.cottagecounseling.com/	10/10
Pass	robots.txt present	Found	5/5
Pass	robots.txt doesn't block the site	No site-wide block	10/10
Pass	XML sitemap found	https://www.cottagecounseling.com/sitemap.xml (8 URLs)	10/10
Pass	No broken internal links	0 internal URL(s) returned an error	15/15
Pass	Homepage can be indexed	No noindex on the homepage	15/15
Fix	Canonical tags on pages	0 of 9 crawled pages declare a canonical URL	0/10
Pass	No multi-hop redirects	All crawled pages load directly or with a single redirect	5/5
Pass	Clean, readable URLs	0 URL(s) contain hidden characters, spaces, capitals or are very long	5/5
Pass	Lighthouse SEO audit (mobile)	100/100	15/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

Page	Status	Title	Descr.	Words	H2s	Images	Alt text	Int. links	Ext. links	Canonical	Indexable
/	200	25	60	78	3	0	–	7	0	No	Yes
/index.html	200	25	60	78	3	0	–	7	0	No	Yes
/psychotherapy.html	200	34	109	233	2	3	100%	7	2	No	Yes
/consulting.html	200	31	208	226	2	1	100%	7	0	No	Yes
/siblingtherapy.html	200	36	80	158	1	0	–	7	0	No	Yes
/about-me.html	200	29	155	398	0	2	100%	7	1	No	Yes
/couplestherapy.html	200	36	84	230	1	0	–	7	0	No	Yes
/healthcare-professionals.html	200	45	–	228	1	0	–	7	4	No	Yes
/contact.html	200	28	104	64	1	1	100%	8	0	No	Yes

Broken links

No broken links among the links we checked.

1 other link(s) didn’t respond to our checker in time; they may be fine in a browser.

Oversized images

Large image	Size
florals_orig.png	886 KB

On-page SEO 66/100

	Check	What we found	Points
Pass	Every page has a title	9 of 9 pages	8/8
Partial	Titles 30–65 characters	5 of 9 in range; home title is 25 chars: “Cottage Counseling - Home”	4.4/8
Partial	Unique titles	2 pages share 1 title(s): “Cottage Counseling - Home” ×2	6.2/8
Partial	Meta descriptions present	8 of 9 pages	7.1/8
Partial	Descriptions 70–160 characters	5 of 9 in range	2.2/4
Partial	Unique descriptions	2 pages share 1 description(s)	3.1/4
Fix	Exactly one H1 per page	0 pages OK, 9 with no H1, 0 with several; homepage has no H1	0/12
Pass	Images have alt text	7 of 7 unique images (100%) have alt text	12/12
Partial	Homepage has substance (300+ words)	78 words of visible text on the homepage	2.1/8
Partial	Few thin pages (<250 words)	8 of 9 pages under 250 words	1.1/8
Pass	No leftover template text	None found	10/10
Pass	No wrong-city text in titles/descriptions	None found	10/10

Homepage tags

Tag	Homepage value
title	Cottage Counseling - Home
meta description	Welcome! I provide psychotherapy and consultation services.
H1	Missing
og:title	Cottage Counseling
og:description	Welcome! I provide psychotherapy and consultation services.
og:image	https://www.cottagecounseling.com/uploads/2/3/7/0/23704742/published/mb-headshot-2025.jpg
twitter:card	Missing
favicon	Missing
lang	en
hreflang	none (fine for a single-language site)

Words per page

Duplicate title	Pages
Cottage Counseling - Home	2

Schema / structured data 0/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a therapy practice

✕MedicalBusiness / ProfessionalService
✕LocalBusiness address + geo + hours
✕Person (clinician)
✕FAQPage
✕WebSite

	Check	What we found	Points
Fix	Any structured data	No JSON-LD or microdata found on any crawled page	0/20
Fix	All JSON-LD parses	No JSON-LD blocks	0/10
Fix	Business-specific schema type	Missing	0/20
Fix	Address + phone in schema	Not complete	0/10
Fix	Geo + opening hours in schema	geo no, hours no	0/10
Fix	Person schema for the clinician/agent	Missing	0/10
Fix	FAQPage schema	Missing	0/10
Fix	sameAs links to profiles	Missing	0/10

Found on your site

No structured data found on any crawled page.

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: street address (or remove “address” and keep “areaServed” if you work from home); geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": [
        "MedicalBusiness",
        "ProfessionalService"
      ],
      "@id": "https://www.cottagecounseling.com/#business",
      "name": "Cottage Counseling",
      "url": "https://www.cottagecounseling.com/",
      "telephone": "+1-541-203-0823",
      "image": "https://www.cottagecounseling.com/uploads/2/3/7/0/23704742/published/mb-headshot-2025.jpg",
      "areaServed": [
        {
          "@type": "City",
          "name": "Cottage Grove, OR"
        }
      ],
      "sameAs": [
        "https://orcounselors.com/provider/mary-beth-james-cottage-grove-or",
        "https://www.psychologytoday.com/us/therapists/mary-beth-james-cottage-grove-or/1475775"
      ],
      "founder": {
        "@id": "https://www.cottagecounseling.com/#mary-beth-james"
      }
    },
    {
      "@type": "Person",
      "@id": "https://www.cottagecounseling.com/#mary-beth-james",
      "name": "Mary Beth James",
      "worksFor": {
        "@id": "https://www.cottagecounseling.com/#business"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.cottagecounseling.com/#website",
      "url": "https://www.cottagecounseling.com/",
      "name": "Cottage Counseling",
      "publisher": {
        "@id": "https://www.cottagecounseling.com/#business"
      }
    }
  ]
}
</script>

Local SEO 39/100

	Check	What we found	Points
Fix	Phone number on homepage	No phone number in the homepage text	0/10
Fix	Tap-to-call link	Phone is not tappable on mobile	0/10
Partial	Address or service area stated	Cottage Grove mentioned, but no street address found	6/10
Fix	“Cottage Grove” in the homepage title	“Cottage Counseling - Home”	0/15
Fix	City/region words in page titles	0 of 9 titles mention a city or Oregon	0/10
Fix	Links to a Google Business Profile / Maps listing	No link to a Google Maps / Business Profile listing on crawled pages	0/5
Pass	Google Maps embed / directions	Map found	10/10
Pass	Listed on orcounselors.com and Psychology Today	orcounselors.com: unclaimed profile; Psychology Today: profile found	10/10
Fix	Phone matches your listings (NAP)	Listing phone(s) from our research: (541) 348-6812; site shows 1 different number(s) — no match	0/10
Pass	Spot check: first page for a money keyword	Found on page one for 3 of 3 keywords	15/15

Name, address, phone (NAP)

	Your listings (our research)	Your website
Name	Cottage Counseling	Cottage Counseling - Home
Phone	(541) 348-6812	(541) 203-0823
Address	Cottage Grove	No street address found in page text

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Therapy directories

Directory	Status
orcounselors.com	/provider/mary-beth-james-cottage-grove-or (unclaimed profile)
Psychology Today	profile

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

Search	Your site	Top results
therapist Cottage Grove Oregon	#4	psychologytoday.com, findatherapist.com, psychologytoday.com, cottagecounseling.com
counseling Cottage Grove Oregon	#1	cottagecounseling.com, psychologytoday.com, psychologytoday.com, peacehealth.org
couples counseling Cottage Grove Oregon	#3	psychologytoday.com, psychologytoday.com, cottagecounseling.com, cottagecounseling.com
Cottage Counseling (your name)	#2	counselingcottage.co, cottagecounseling.com, beachcottagecounseling.com, cottagecounseling.com

Mobile & UX 73/100

	Check	What we found	Points
Pass	Mobile viewport set	width=device-width, initial-scale=1.0	20/20
Partial	Accessibility (Lighthouse, mobile)	92/100	23/25
Fix	Mobile LCP ≤ 2.5 s	11.5 s	0/15
Pass	Layout stability (CLS ≤ 0.1)	0.040	10/10
Fix	Responsiveness (TBT ≤ 200 ms)	3.7 s	0/10
Pass	Clear contact path from homepage	Call, form or booking link found on the homepage	10/10
Pass	Page weight ≤ 2.5 MB (mobile)	1.9 MB, 28 requests	10/10

Security, trust & ADA 72/100

	Check	What we found	Points
Pass	HTTPS	Yes	20/20
Pass	Valid SSL certificate	Google Trust Services, TLSv1.3	20/20
Pass	Certificate not near expiry	Expires 2026-11-22 (35 days)	5/5
Pass	No mixed content	None found	15/15
Fix	HSTS header	Missing	0/10
Fix	X-Content-Type-Options	Missing	0/5
Fix	Clickjacking protection	Missing	0/5
Fix	Referrer-Policy	Missing	0/5
Partial	Lighthouse best practices	79/100	11.8/15

Security headers

Header	Value
Strict-Transport-Security	Missing
Content-Security-Policy	Missing
X-Frame-Options	Missing
X-Content-Type-Options	Missing
Referrer-Policy	Missing
Permissions-Policy	Missing

Technology

Weebly
jQuery 1.8.3
Cloudflare

Accessibility basics

ADA basic (Lighthouse)	Elements
Background and foreground colors do not have a sufficient contrast ratio.	1

Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetched	https://www.cottagecounseling.com/
Fetched	2026-10-18 12:39 Pacific
HTTP status	200
Title	Cottage Counseling - Home (25 chars)
Meta description	Welcome! I provide psychotherapy and consultation services. (60 chars)
H1	None
H2s (3)	Help is here. \| I work with individuals, couples, and families to move forward in their lives. There is no problem too big for us to face together. \| Areas of expertise
Words of visible text	78
Images / missing alt / empty alt	0 / 0 / 0
Internal / external links	7 / 0
Canonical	Missing
Meta robots	none (indexable by default)
robots.txt	Yes Sitemap lines: 1
XML sitemap	Yes https://www.cottagecounseling.com/sitemap.xml (8 URLs)
HTTPS	Yes
Mobile viewport	width=device-width, initial-scale=1.0
Server response (median of 3)	83 ms to first byte, 83 ms total HTML download
HTML size (uncompressed)	29 KB (served gzip)
Full page weight (Lighthouse, mobile)	1928 KB over 28 requests
Scripts on the page	9
CMS / platform detected	Weebly, jQuery 1.8.3, Cloudflare
Structured data on homepage	none
Phone(s) in text / tap-to-call	none / 0 tel: link(s)
Street address in text	none found
Google Business Profile / Maps link	none on homepage
City / region mentions	Oregon ×1, Cottage Grove ×1

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#	Issue	Impact	Effort	How to fix	What the Ulric concept does
1	Speed up page loads (Lighthouse performance) Mobile 33/100, desktop 89/100; biggest Lighthouse opportunity: Serve images in next-gen formats (Est savings of 1,205 KiB)	High	Medium	Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.	Concept scores 70/100 on mobile.
2	“Cottage Grove” in the homepage title “Cottage Counseling - Home”	High	Low	Put your service and city in the homepage title, e.g. “Counseling in Cottage Grove, OR \| Cottage Counseling”.	Planned for the full build.
3	Any structured data No JSON-LD or microdata found on any crawled page	Medium	Low	Add JSON-LD describing the business (block below).	Ready-to-paste block below; added at launch.
4	Business-specific schema type Missing	Medium	Low	Use MedicalBusiness / ProfessionalService so search engines know exactly what you do.	Planned for the full build.
5	Exactly one H1 per page 0 pages OK, 9 with no H1, 0 with several; homepage has no H1	Medium	Low	Give each page one clear H1 that says what the page is about.	Demo H1: “Help is here.”
6	Canonical tags on pages 0 of 9 crawled pages declare a canonical URL	Low	Low	Add a self-referencing canonical tag to every page.	Set on every page at launch.
7	Phone number on homepage No phone number in the homepage text	High	Low	Put your main number in the header and footer.	The concept shows your number up top.
8	Tap-to-call link Phone is not tappable on mobile	High	Low	Wrap the phone number in a tel: link.	Tap-to-call in the concept.
9	Mobile LCP ≤ 2.5 s 11.5 s	High	Medium	Compress and resize the hero image, defer non-essential scripts.	Demo: 2.4 s
10	City/region words in page titles 0 of 9 titles mention a city or Oregon	Medium	Low	Use the city or service area in key page titles (not every page needs it).	Planned for the full build.
11	Phone matches your listings (NAP) Listing phone(s) from our research: (541) 348-6812; site shows 1 different number(s) — no match	Medium	Low	Use one main phone number everywhere (site, Google Business Profile, directories).	The concept uses one main number.
12	All JSON-LD parses No JSON-LD blocks	Medium	Low	Fix the JSON syntax errors (test in Google’s Rich Results Test).	Planned for the full build.
13	Address + phone in schema Not complete	Medium	Low	Include the full street address and main phone in the business schema.	Planned for the full build.
14	Responsiveness (TBT ≤ 200 ms) 3.7 s	Medium	Medium	Remove unused scripts and heavy widgets.	Demo: 1.5 s

Ulric’s recommendations

Five changes that would bring in more clients

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

Make the site load fast on phones

On a typical phone connection the main content takes about 11.5 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.9 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 2.4 seconds.

Tell Google you do counseling in Cottage Grove

Your homepage title is “Cottage Counseling - Home”. Titles are the blue link people click in search results. Leading with “Counseling in Cottage Grove, OR” and your name, and giving each page its own title, is the cheapest SEO win available.

Add structured data (schema) to your site

Your site has no structured data yet. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.

Give each page one clear headline

Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.

Help Google find every page

Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.

How this audit was made

Date: October 18, 2026, 12:58 PM Pacific. Site: https://www.cottagecounseling.com/.
Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:39 Pacific from https://www.cottagecounseling.com/.
Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.