A data-driven look at freedompathcounseling.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 1 public pages, ran Google Lighthouse, and changed nothing on your site.
Therapy practice · Springfield
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 50 | 10.0 |
| Technical SEO | 20% | 72 | 14.4 |
| On-page SEO | 15% | 56 | 8.4 |
| Schema / structured data | 10% | 20 | 2.0 |
| Local SEO | 15% | 24 | 3.6 |
| Mobile & UX | 10% | 74 | 7.4 |
| Security & trust | 10% | 89 | 8.9 |
| Overall | 100% | 55 | 55 |
Same tests, same day, run on freedompathcounseling.com and on the concept we built for you.
Todayfreedompathcounseling.comWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
41 → 68
Lighthouse, phone, simulated mid-range device on a 4G connection.
1.2 MB → 99 KB
32 → 7 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 41 | 68 |
| Performance (desktop) | 64 | 77 |
| Accessibility | 94 | 100 |
| Best practices | 96 | 100 |
| SEO (Lighthouse) | 82 | 54 (86 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 6.7 s | 2.5 s |
| Total Blocking Time (mobile) | 1.8 s | 1.7 s |
| Cumulative Layout Shift | 0.024 | 0.000 |
| Page weight | 1.2 MB | 99 KB |
| Requests | 32 | 7 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | No | Yes |
| One clear H1 | No | Yes |
| Structured data | WebPage | MedicalBusiness |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 41 | 94 | 96 | 82 | 6.7 s | 0.024 | 1.8 s | 1.2 MB | 32 |
| Current site · desktop | 64 | 94 | 96 | 82 | 1.8 s | 0.008 | 748 ms | 1.2 MB | 33 |
| Ulric concept · mobile | 68 | 100 | 100 | 54 | 2.5 s | 0.000 | 1.7 s | 99 KB | 7 |
| Ulric concept · desktop | 77 | 96 | 100 | 54 | 1.1 s | 0.000 | 414 ms | 99 KB | 7 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Eliminate render-blocking resources | Est savings of 2,080 ms |
| Reduce unused CSS | Est savings of 212 KiB |
| Serve images in next-gen formats | Est savings of 102 KiB |
| Reduce unused JavaScript | Est savings of 282 KiB |
| Efficiently encode images | Est savings of 5 KiB |
We crawled 1 pages politely (one request per second, following robots.txt). 0 internal links outside the crawl + 1 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://www.freedompathcounseling.com/ | 10/10 |
| Fix | robots.txt present | /robots.txt returned 404 | 0/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Fix | XML sitemap found | No sitemap at /sitemap.xml or in robots.txt | 0/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Fix | Canonical tags on pages | 0 of 1 crawled pages declare a canonical URL | 0/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 82/100 | 12.3/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 4 | – | 2 | 337 | 0 | 3 | 0% | 0 | 2 | No | Yes |
No broken links among the links we checked.
No images over 300 KB among those we sampled.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 1 of 1 pages | 8/8 |
| Fix | Titles 30–65 characters | 0 of 1 in range; home title is 4 chars: “Home” | 0/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Fix | Meta descriptions present | 0 of 1 pages | 0/8 |
| Fix | Descriptions 70–160 characters | 0 of 1 in range | 0/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 0 with no H1, 1 with several; home H1s: “Freedom Path Counseling LLC”, “My fees and how to contact me:” | 0/12 |
| Fix | Images have alt text | 0 of 3 unique images (0%) have alt text | 0/12 |
| Pass | Homepage has substance (300+ words) | 337 words of visible text on the homepage | 8/8 |
| Pass | Few thin pages (<250 words) | 0 of 1 pages under 250 words | 8/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Home |
| meta description | Missing |
| H1 | Freedom Path Counseling LLC | My fees and how to contact me: |
| og:title | Home |
| og:description | Do you find yourself stuck in cycles of anxiety, self-doubt, or harsh self-criticism? I help adults struggling with anxi |
| og:image | https://lh7-us.googleusercontent.com/sitesv-images-rt/AMxu72s37sHv04_Xn6M9VAuYy9ZtMu92UsWxQIcxG3KmPNOt0_tI9J7fSlBZAviGjK |
| twitter:card | Missing |
| favicon | present |
| lang | en-US |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | WebPage | 20/20 |
| Fix | All JSON-LD parses | No JSON-LD blocks | 0/10 |
| Fix | Business-specific schema type | Missing | 0/20 |
| Fix | Address + phone in schema | Not complete | 0/10 |
| Fix | Geo + opening hours in schema | geo no, hours no | 0/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | sameAs links to profiles | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| WebPage (microdata) | / | description, image, imageUrl, name, thumbnailUrl, url | – |
| WebPage (microdata) | / | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: street address (or remove “address” and keep “areaServed” if you work from home); geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"MedicalBusiness",
"ProfessionalService"
],
"@id": "https://www.freedompathcounseling.com/#business",
"name": "Freedom Path Counseling LLC (Ruth Ralph)",
"url": "https://www.freedompathcounseling.com/",
"telephone": "+1-541-515-7793",
"image": "https://lh7-us.googleusercontent.com/sitesv-images-rt/AMxu72s37sHv04_Xn6M9VAuYy9ZtMu92UsWxQIcxG3KmPNOt0_tI9J7fSlBZAviGjKEdLkGFkKFPgR09ZJSER-JCx5h-9J-qubdO0Ew6IlZYBWSdejGKzXdZnsAp4OrgjNMSMu5_W2fo_oo1L8",
"areaServed": [
{
"@type": "City",
"name": "Springfield, OR"
}
],
"sameAs": [
"https://www.facebook.com/profile.php?id=100090307923800",
"https://www.psychologytoday.com/us/therapists/freedom-path-counseling-llc-springfield-or/1174254"
]
},
{
"@type": "WebSite",
"@id": "https://www.freedompathcounseling.com/#website",
"url": "https://www.freedompathcounseling.com/",
"name": "Freedom Path Counseling LLC (Ruth Ralph)",
"publisher": {
"@id": "https://www.freedompathcounseling.com/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 515-7793 | 10/10 |
| Fix | Tap-to-call link | Phone is not tappable on mobile | 0/10 |
| Fix | Address or service area stated | No address or service area found | 0/10 |
| Fix | “Springfield” in the homepage title | “Home” | 0/15 |
| Fix | City/region words in page titles | 0 of 1 titles mention a city or Oregon | 0/10 |
| Fix | Links to a Google Business Profile / Maps listing | No link to a Google Maps / Business Profile listing on crawled pages | 0/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Partial | Listed on orcounselors.com and Psychology Today | orcounselors.com: not found; Psychology Today: profile found | 5/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 406-6172, (541) 515-7793; site shows 1 different number(s) — matches | 10/10 |
| Fix | Spot check: first page for a money keyword | Found on page one for 0 of 3 keywords | 0/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Freedom Path Counseling LLC (Ruth Ralph) | Home |
| Phone | (541) 406-6172, (541) 515-7793 | (541) 515-7793 |
| Address | Springfield | No street address found in page text |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
| Directory | Status |
|---|---|
| orcounselors.com | Not listed yet. A free profile takes about 10 minutes. |
| Psychology Today | profile |
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| therapist Springfield Oregon | Not on page 1 | psychologytoday.com, insightnorthwest.com, psychologytoday.com, therapytribe.com |
| counseling Springfield Oregon | Not on page 1 | counselingoregon.net, northlightpnw.com, psychologytoday.com, insightnorthwest.com |
| couples counseling Springfield Oregon | Not on page 1 | psychologytoday.com, psychologytoday.com, orcounselors.com, insightnorthwest.com |
| Freedom Path Counseling (Ruth Ralph) (your name) | #9 | therapyforchristians.com, psychologytoday.com, npiprofile.com, orcounselors.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 94/100 | 23.5/25 |
| Fix | Mobile LCP ≤ 2.5 s | 6.7 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.024 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 1.8 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Pass | Page weight ≤ 2.5 MB (mobile) | 1.2 MB, 32 requests | 10/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | Google Trust Services, TLSv1.3 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-22 (64 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Fix | HSTS header | Missing | 0/10 |
| Pass | X-Content-Type-Options | nosniff | 5/5 |
| Pass | Clickjacking protection | DENY | 5/5 |
| Pass | Referrer-Policy | strict-origin-when-cross-origin | 5/5 |
| Partial | Lighthouse best practices | 96/100 | 14.4/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | base-uri 'self';object-src 'none';report-uri /_/view/cspreport;script-src 'report-sample' |
| X-Frame-Options | DENY |
| X-Content-Type-Options | nosniff |
| Referrer-Policy | strict-origin-when-cross-origin |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Image elements do not have `[alt]` attributes | 3 |
Skip link: no · <main> landmark: no · page language: en-US. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://www.freedompathcounseling.com/ |
|---|---|
| Fetched | 2026-10-18 12:39 Pacific |
| HTTP status | 200 |
| Title | Home (4 chars) |
| Meta description | Missing |
| H1 | Freedom Path Counseling LLC | My fees and how to contact me: |
| H2s (0) | none |
| Words of visible text | 337 |
| Images / missing alt / empty alt | 3 / 3 / 0 |
| Internal / external links | 0 / 2 |
| Canonical | Missing |
| Meta robots | none (indexable by default) |
| robots.txt | No |
| XML sitemap | No |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1 |
| Server response (median of 3) | 196 ms to first byte, 206 ms total HTML download |
| HTML size (uncompressed) | 114 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 1182 KB over 32 requests |
| Scripts on the page | 2 |
| CMS / platform detected | Google Sites, Server: ESF |
| Structured data on homepage | WebPage |
| Phone(s) in text / tap-to-call | (541) 515-7793 / 0 tel: link(s) |
| Street address in text | none found |
| Google Business Profile / Maps link | none on homepage |
| City / region mentions | Oregon ×4 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 41/100, desktop 64/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 2,080 ms) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 68/100 on mobile. |
| 2 | “Springfield” in the homepage title “Home” | High | Low | Put your service and city in the homepage title, e.g. “Counseling in Springfield, OR | Freedom Path Counseling LLC (R”. | Planned for the full build. |
| 3 | XML sitemap found No sitemap at /sitemap.xml or in robots.txt | Medium | Low | Generate an XML sitemap and submit it in Google Search Console. | Generated automatically at launch. |
| 4 | Business-specific schema type Missing | Medium | Low | Use MedicalBusiness / ProfessionalService so search engines know exactly what you do. | Planned for the full build. |
| 5 | Exactly one H1 per page 0 pages OK, 0 with no H1, 1 with several; home H1s: “Freedom Path Counseling LLC”, “My fees and how to contact me:” | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “Move toward a life that feels more fully your own” |
| 6 | Images have alt text 0 of 3 unique images (0%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
| 7 | Spot check: first page for a money keyword Found on page one for 0 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 8 | Canonical tags on pages 0 of 1 crawled pages declare a canonical URL | Low | Low | Add a self-referencing canonical tag to every page. | Set on every page at launch. |
| 9 | Tap-to-call link Phone is not tappable on mobile | High | Low | Wrap the phone number in a tel: link. | Tap-to-call in the concept. |
| 10 | Mobile LCP ≤ 2.5 s 6.7 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 2.5 s |
| 11 | Address or service area stated No address or service area found | Medium | Low | Show your street address (or service area for home-based businesses) on every page. | Planned for the full build. |
| 12 | City/region words in page titles 0 of 1 titles mention a city or Oregon | Medium | Low | Use the city or service area in key page titles (not every page needs it). | Planned for the full build. |
| 13 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 14 | Titles 30–65 characters 0 of 1 in range; home title is 4 chars: “Home” | Medium | Low | Write titles like “Service in City | Business name”, 30–65 characters. | Demo title: “Freedom Path Counseling | Telehealth Therapy for Anxiety, Depression &” |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 6.7 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 1.2 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 2.5 seconds.
Your homepage title is “Home”. Titles are the blue link people click in search results. Leading with “Counseling in Springfield, OR” and your name, and giving each page its own title, is the cheapest SEO win available.
Add an XML sitemap, a robots.txt that points to it, and canonical tags, then submit the sitemap in Google Search Console so new pages get indexed within days, not months.
Your site currently describes itself to search engines as WebPage. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.