A data-driven look at offandrunning.net: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 5 public pages, ran Google Lighthouse, and changed nothing on your site.
Real estate · Eugene
Overall Ulric score, weighted across 7 areas (see the formula)
Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.
| Area | Weight | Score | Points |
|---|---|---|---|
| Performance | 20% | 44 | 8.8 |
| Technical SEO | 20% | 98 | 19.6 |
| On-page SEO | 15% | 82 | 12.3 |
| Schema / structured data | 10% | 70 | 7.0 |
| Local SEO | 15% | 81 | 12.2 |
| Mobile & UX | 10% | 68 | 6.8 |
| Security & trust | 10% | 74 | 7.4 |
| Overall | 100% | 74 | 74 |
Same tests, same day, run on offandrunning.net and on the concept we built for you.
Todayoffandrunning.netWhat a first-time phone visitor sees
ConceptUlric conceptThe same first screen, rebuilt
29 → 59
Lighthouse, phone, simulated mid-range device on a 4G connection.
3.7 MB → 332 KB
75 → 21 network requests on the homepage.
| Metric | Current site | Ulric concept |
|---|---|---|
| Performance (mobile) | 29 | 59 |
| Performance (desktop) | 66 | 96 |
| Accessibility | 93 | 97 |
| Best practices | 96 | 100 |
| SEO (Lighthouse) | 85 | 58 (88 without the deliberate noindex*) |
| Largest Contentful Paint (mobile) | 15.8 s | 3.7 s |
| Total Blocking Time (mobile) | 3.4 s | 1.2 s |
| Cumulative Layout Shift | 0.000 | 0.000 |
| Page weight | 3.7 MB | 332 KB |
| Requests | 75 | 21 |
| Mobile viewport | Yes | Yes |
| Tap-to-call link | Yes | Yes |
| One clear H1 | No | Yes |
| Structured data | BreadcrumbList, ImageObject, Organization | RealEstateAgent |
* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.
Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).
| Run | Perf. | Access. | Best pr. | SEO | LCP | CLS | TBT | Weight | Requests |
|---|---|---|---|---|---|---|---|---|---|
| Current site · mobile | 29 | 93 | 96 | 85 | 15.8 s | 0.000 | 3.4 s | 3.7 MB | 75 |
| Current site · desktop | 66 | 96 | 96 | 85 | 3.5 s | 0.018 | 220 ms | 5.9 MB | 78 |
| Ulric concept · mobile | 59 | 97 | 100 | 58 | 3.7 s | 0.000 | 1.2 s | 332 KB | 21 |
| Ulric concept · desktop | 96 | 97 | 100 | 58 | 763 ms | 0.000 | 150 ms | 386 KB | 21 |
| Lighthouse opportunity (mobile) | Estimated saving |
|---|---|
| Serve images in next-gen formats | Est savings of 2,387 KiB |
| Efficiently encode images | Est savings of 2,025 KiB |
| Reduce initial server response time | Root document took 2,300 ms |
| Reduce unused CSS | Est savings of 97 KiB |
| Eliminate render-blocking resources | Est savings of 800 ms |
| Properly size images | Est savings of 280 KiB |
We crawled 5 pages politely (one request per second, following robots.txt), found 5 URLs in the sitemap. 0 internal links outside the crawl + 3 external links (social links skipped; they block automated checks).
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Site loads over HTTPS | Homepage resolved to https://offandrunning.net/ | 10/10 |
| Pass | robots.txt present | Found | 5/5 |
| Pass | robots.txt doesn't block the site | No site-wide block | 10/10 |
| Pass | XML sitemap found | https://offandrunning.net/sitemap.xml (5 URLs) | 10/10 |
| Pass | No broken internal links | 0 internal URL(s) returned an error | 15/15 |
| Pass | Homepage can be indexed | No noindex on the homepage | 15/15 |
| Pass | Canonical tags on pages | 5 of 5 crawled pages declare a canonical URL | 10/10 |
| Pass | No multi-hop redirects | All crawled pages load directly or with a single redirect | 5/5 |
| Pass | Clean, readable URLs | 0 URL(s) contain hidden characters, spaces, capitals or are very long | 5/5 |
| Partial | Lighthouse SEO audit (mobile) | 85/100 | 12.8/15 |
Tap a column heading to sort. Title and description columns show character counts.
| Page | Status | Title | Descr. | H1s | Words | H2s | Images | Alt text | Int. links | Ext. links | Canonical | Indexable |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| / | 200 | 69 | 120 | 0 | 823 | 8 | 9 | 56% | 5 | 3 | Yes | Yes |
| /about-us/ | 200 | 36 | 133 | 2 | 1114 | 7 | 9 | 56% | 5 | 3 | Yes | Yes |
| /buy/ | 200 | 60 | 118 | 2 | 521 | 2 | 13 | 85% | 5 | 3 | Yes | Yes |
| /sell/ | 200 | 64 | 131 | 2 | 546 | 2 | 13 | 85% | 5 | 3 | Yes | Yes |
| /contact-us/ | 200 | 38 | 122 | 2 | 467 | 4 | 3 | 67% | 5 | 4 | Yes | Yes |
No broken links among the links we checked.
| Large image | Size |
|---|---|
| tess-jim-leonard-4-1006x1024.jpg | 1.2 MB |
| tess-jim-leonard-2-1024x723.jpg | 938 KB |
| tess-jim-leonard-1-1024x682.jpg | 779 KB |
| 206-1-1024x683.jpg | 650 KB |
| 006-1024x768.jpg | 562 KB |
| jim-leonard-headshot.jpg | 522 KB |
| tess-leonard-headshot.jpg | 463 KB |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Every page has a title | 5 of 5 pages | 8/8 |
| Partial | Titles 30–65 characters | 4 of 5 in range; home title is 69 chars: “Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent” | 6.4/8 |
| Pass | Unique titles | 0 pages share 0 title(s) | 8/8 |
| Pass | Meta descriptions present | 5 of 5 pages | 8/8 |
| Pass | Descriptions 70–160 characters | 5 of 5 in range | 4/4 |
| Pass | Unique descriptions | 0 pages share 0 description(s) | 4/4 |
| Fix | Exactly one H1 per page | 0 pages OK, 1 with no H1, 4 with several; homepage has no H1 | 0/12 |
| Partial | Images have alt text | 13 of 21 unique images (62%) have alt text | 7.4/12 |
| Pass | Homepage has substance (300+ words) | 823 words of visible text on the homepage | 8/8 |
| Pass | Few thin pages (<250 words) | 0 of 5 pages under 250 words | 8/8 |
| Pass | No leftover template text | None found | 10/10 |
| Pass | No wrong-city text in titles/descriptions | None found | 10/10 |
| Tag | Homepage value |
|---|---|
| title | Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent |
| meta description | Off & Running Real Estate is a locally owned boutique brokerage in Eugene Oregon with over 50 years combined experience. |
| H1 | Missing |
| og:title | Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent |
| og:description | Off & Running Real Estate is a locally owned boutique brokerage in Eugene Oregon with over 50 years combined experience. |
| og:image | https://offandrunning.net/wp-content/uploads/2021/03/tess-jim-leonard-1-1024x682.jpg |
| twitter:card | summary_large_image |
| favicon | present |
| lang | en |
| hreflang | none (fine for a single-language site) |
Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Any structured data | BreadcrumbList, ImageObject, Organization, RealEstateAgent, WebPage, WebSite | 20/20 |
| Pass | All JSON-LD parses | 10 JSON-LD block(s), all valid JSON | 10/10 |
| Pass | Business-specific schema type | Uses RealEstateAgent | 20/20 |
| Pass | Address + phone in schema | Present | 10/10 |
| Pass | Geo + opening hours in schema | geo yes, hours yes | 10/10 |
| Fix | Person schema for the clinician/agent | Missing | 0/10 |
| Fix | FAQPage schema | Missing | 0/10 |
| Fix | Review / AggregateRating schema | Missing | 0/10 |
| Type | First seen on | Properties | Missing (recommended) |
|---|---|---|---|
| Organization | / | image, logo, name, sameAs, url | address, telephone, geo, openingHoursSpecification |
| WebSite | / | description, inLanguage, name, potentialAction, publisher, url | – |
| ImageObject | / | contentUrl, height, inLanguage, url, width | – |
| WebPage | / | about, breadcrumb, dateModified, datePublished, description, inLanguage, isPartOf, name, potentialAction, primaryImageOfPage, url | – |
| BreadcrumbList | / | itemListElement | – |
| RealEstateAgent | / | address, geo, image, name, openingHoursSpecification, telephone, url | – |
| WebPage | /about-us/ | breadcrumb, dateModified, datePublished, description, inLanguage, isPartOf, name, potentialAction, primaryImageOfPage, url | – |
Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: an FAQPage block once your FAQ section is published (questions and answers must match the page); Offer / SingleFamilyResidence markup on each listing page, generated from your IDX feed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "RealEstateAgent",
"@id": "https://offandrunning.net/#business",
"name": "Off and Running Real Estate",
"url": "https://offandrunning.net/",
"telephone": "+1-541-653-6623",
"address": {
"@type": "PostalAddress",
"streetAddress": "1163 Olive Street STE 400",
"addressLocality": "Eugene",
"addressRegion": "OR",
"postalCode": "97401",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 44.0470887,
"longitude": -123.0937082
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"image": "https://offandrunning.net/wp-content/uploads/2021/03/logo.jpg",
"areaServed": [
{
"@type": "City",
"name": "Eugene, OR"
}
],
"sameAs": [
"https://www.linkedin.com/in/jim-leonard-0a8a2610",
"https://www.zillow.com/profile/Jim%20Leonard1"
]
},
{
"@type": "WebSite",
"@id": "https://offandrunning.net/#website",
"url": "https://offandrunning.net/",
"name": "Off and Running Real Estate",
"publisher": {
"@id": "https://offandrunning.net/#business"
}
}
]
}
</script>| Check | What we found | Points | |
|---|---|---|---|
| Pass | Phone number on homepage | (541) 653-6622, (541) 653-6623 | 10/10 |
| Pass | Tap-to-call link | 2 tel: link(s) | 10/10 |
| Pass | Address or service area stated | 1163 Olive Street STE 400 Eugene, OR 97401 | 10/10 |
| Pass | “Eugene” in the homepage title | “Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent” | 15/15 |
| Pass | City/region words in page titles | 3 of 5 titles mention a city or Oregon | 10/10 |
| Pass | Links to a Google Business Profile / Maps listing | Linked: https://goo.gl/maps/5xA7GmSnEnhrw8iV8, https://goo.gl/maps/kpGMiCTMTGu57GmM6 | 5/5 |
| Fix | Google Maps embed / directions | No map embed found on crawled pages | 0/10 |
| Pass | Reviews / testimonials presence | Testimonial/review wording found; links to zillow.com | 10/10 |
| Pass | Phone matches your listings (NAP) | Listing phone(s) from our research: (541) 653-6623; site shows 2 different number(s) — matches | 10/10 |
| Partial | Spot check: first page for a money keyword | Found on page one for 1 of 3 keywords | 5/15 |
| Your listings (our research) | Your website | |
|---|---|---|
| Name | Off and Running Real Estate | Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent |
| Phone | (541) 653-6623 | (541) 653-6622, (541) 653-6623 |
| Address | Eugene | 1163 Olive Street STE 400 Eugene, OR 97401 |
Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.
Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.
| Search | Your site | Top results |
|---|---|---|
| realtor Eugene Oregon | Not on page 1 | realtor.com, realtor.com, yelp.com, eugenerealtors.org |
| real estate agent Eugene Oregon | #8 | yelp.com, realtor.com, yelp.com, zillow.com |
| homes for sale Eugene Oregon | Not on page 1 | zillow.com, zillow.com, realtor.com, redfin.com |
| Off and Running Real Estate (your name) | #1 | offandrunning.net, offandrunning.net, realty.com, offandrunningrealestate.com |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | Mobile viewport set | width=device-width, initial-scale=1.0 | 20/20 |
| Partial | Accessibility (Lighthouse, mobile) | 93/100 | 23.2/25 |
| Fix | Mobile LCP ≤ 2.5 s | 15.8 s | 0/15 |
| Pass | Layout stability (CLS ≤ 0.1) | 0.000 | 10/10 |
| Fix | Responsiveness (TBT ≤ 200 ms) | 3.4 s | 0/10 |
| Pass | Clear contact path from homepage | Call, form or booking link found on the homepage | 10/10 |
| Partial | Page weight ≤ 2.5 MB (mobile) | 3.7 MB, 75 requests | 5/10 |
| Check | What we found | Points | |
|---|---|---|---|
| Pass | HTTPS | Yes | 20/20 |
| Pass | Valid SSL certificate | GoDaddy.com, Inc., TLSv1.2 | 20/20 |
| Pass | Certificate not near expiry | Expires 2026-12-05 (47 days) | 5/5 |
| Pass | No mixed content | None found | 15/15 |
| Fix | HSTS header | Missing | 0/10 |
| Fix | X-Content-Type-Options | Missing | 0/5 |
| Fix | Clickjacking protection | Missing | 0/5 |
| Fix | Referrer-Policy | Missing | 0/5 |
| Partial | Lighthouse best practices | 96/100 | 14.4/15 |
| Header | Value |
|---|---|
| Strict-Transport-Security | Missing |
| Content-Security-Policy | Missing |
| X-Frame-Options | Missing |
| X-Content-Type-Options | Missing |
| Referrer-Policy | Missing |
| Permissions-Policy | Missing |
| ADA basic (Lighthouse) | Elements |
|---|---|
| Buttons do not have an accessible name | 1 |
Skip link: no · <main> landmark: yes · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.
Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.
| URL fetched | https://offandrunning.net/ |
|---|---|
| Fetched | 2026-10-18 12:40 Pacific |
| HTTP status | 200 |
| Title | Realtor Eugene Oregon | Eugene Real Estate Agency | Real Estate Agent (69 chars) |
| Meta description | Off & Running Real Estate is a locally owned boutique brokerage in Eugene Oregon with over 50 years combined experience. (120 chars) |
| H1 | None |
| H2s (8) | Eugene Real Estate Agency | Get In Touch | Eugene Real Estate Agency | Eugene Real Estate | Sell Real Estate | Buy Real Estate | About Us | Testimonials |
| Words of visible text | 823 |
| Images / missing alt / empty alt | 9 / 1 / 3 |
| Internal / external links | 5 / 3 |
| Canonical | https://offandrunning.net/ |
| Meta robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| robots.txt | Yes Sitemap lines: 0 |
| XML sitemap | Yes https://offandrunning.net/sitemap.xml (5 URLs) |
| HTTPS | Yes |
| Mobile viewport | width=device-width, initial-scale=1.0 |
| Server response (median of 3) | 820 ms to first byte, 880 ms total HTML download |
| HTML size (uncompressed) | 106 KB (served gzip) |
| Full page weight (Lighthouse, mobile) | 3797 KB over 75 requests |
| Scripts on the page | 33 |
| CMS / platform detected | WordPress 5.7.14, Elementor, Google Analytics, Server: Apache, X-Powered-By: PHP/7.1.33 |
| Structured data on homepage | BreadcrumbList, ImageObject, Organization, RealEstateAgent, WebPage, WebSite |
| Phone(s) in text / tap-to-call | (541) 653-6622, (541) 653-6623 / 2 tel: link(s) |
| Street address in text | none found |
| Google Business Profile / Maps link | https://goo.gl/maps/5xA7GmSnEnhrw8iV8 |
| City / region mentions | Eugene ×18, Springfield ×3, Lane County ×2, Oregon ×9 |
Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.
| # | Issue | Impact | Effort | How to fix | What the Ulric concept does |
|---|---|---|---|---|---|
| 1 | Speed up page loads (Lighthouse performance) Mobile 29/100, desktop 66/100; biggest Lighthouse opportunity: Serve images in next-gen formats (Est savings of 2,387 KiB) | High | Medium | Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets. | Concept scores 59/100 on mobile. |
| 2 | Exactly one H1 per page 0 pages OK, 1 with no H1, 4 with several; homepage has no H1 | Medium | Low | Give each page one clear H1 that says what the page is about. | Demo H1: “On the move for you. Always.” |
| 3 | Mobile LCP ≤ 2.5 s 15.8 s | High | Medium | Compress and resize the hero image, defer non-essential scripts. | Demo: 3.7 s |
| 4 | Google Maps embed / directions No map embed found on crawled pages | Low | Low | Embed a map of your office or service area on the contact page. | Planned for the full build. |
| 5 | Spot check: first page for a money keyword Found on page one for 1 of 3 keywords | High | High | Build city + service pages and earn local links/reviews (see recommendations). | Planned: a page for each main service and town you serve. |
| 6 | Responsiveness (TBT ≤ 200 ms) 3.4 s | Medium | Medium | Remove unused scripts and heavy widgets. | Demo: 1.2 s |
| 7 | Person schema for the clinician/agent Missing | Low | Low | Add Person markup with name, credentials and photo. | Planned for the full build. |
| 8 | Review / AggregateRating schema Missing | Low | Low | Mark up real testimonials that appear on the page as Review. | Planned for the full build. |
| 9 | HSTS header Missing | Low | Low | Add Strict-Transport-Security. | Cloudflare Pages + HSTS at launch. |
| 10 | FAQPage schema Missing | Low | Medium | Publish a short FAQ and mark it up as FAQPage. | Planned for the full build. |
| 11 | Images have alt text 13 of 21 unique images (62%) have alt text | Medium | Low | Describe each meaningful image in its alt text (helps screen readers and image search). | Planned for the full build. |
| 12 | Page weight ≤ 2.5 MB (mobile) 3.7 MB, 75 requests | Medium | Low | Serve images in WebP/AVIF at the size they display. | Demo: 332 KB, 21 requests |
| 13 | Lighthouse SEO audit (mobile) 85/100 | Medium | Low | Fix the items Lighthouse flags (crawlable links, descriptive link text, valid robots.txt). | Demo scores 88/100 when you set aside its deliberate noindex. |
| 14 | X-Content-Type-Options Missing | Low | Low | Add X-Content-Type-Options: nosniff. | Demo sends nosniff. |
Ulric’s recommendations
A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.
On a typical phone connection the main content takes about 15.8 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 3.7 MB. Most buyers and sellers search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 3.7 seconds.
Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.
A map on the contact page reassures buyers and sellers that you’re local and makes directions one tap away.
In our spot check, Off and Running Real Estate appeared on the first page for 1 of 3 searches (“realtor Eugene Oregon”, “real estate agent Eugene Oregon”, “homes for sale Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.
Your site currently describes itself to search engines as BreadcrumbList, ImageObject, Organization. A complete real estate agent block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.
Prepared by Ulric Studio, Eugene, Oregon. See the concept site.