Website audit · Oct 18, 2026

Pacific Sky Counseling & Make Well

A data-driven look at pacificskycounseling.com: speed, search, schema, local visibility and security. Every number below was measured on Oct 18, 2026. We crawled 29 public pages, ran Google Lighthouse, and changed nothing on your site.

Therapy practice · Eugene

Overall Ulric score, weighted across 7 areas (see the formula)

Mobile speed46/100Lighthouse performance, phone

Main content appears6.2 sLCP on a phone (target ≤ 2.5 s)

Page weight665 KB36 requests on the homepage

Pages crawled2928 URLs in the sitemap

Schema types0No structured data

Search spot check0/3money keywords on page one

SSL certificateValidexpires 2026-11-20

Broken internal links0pages returning an error

What’s already working

Site loads over HTTPS: Homepage resolved to https://www.pacificskycounseling.com/
XML sitemap found: https://www.pacificskycounseling.com/sitemap.xml (28 URLs)
No broken internal links: 0 internal URL(s) returned an error
Phone number on homepage: (541) 505-3201
Listed on orcounselors.com and Psychology Today: orcounselors.com: unclaimed profile; Psychology Today: profile found
Mobile viewport set: width=device-width, initial-scale=1.0

Score breakdown

Ulric score = 0.20·Performance + 0.20·Technical SEO + 0.15·On-page + 0.10·Schema + 0.15·Local + 0.10·Mobile & UX + 0.10·Security
Each area is the share of its checklist points earned (every check is listed below with its points). Checks we could not measure are marked “Not measured” and excluded, never scored as zero. Performance = 0.6 × mobile + 0.4 × desktop Lighthouse performance.

Area	Weight	Score	Points
Performance	20%	58	11.6
Technical SEO	20%	89	17.8
On-page SEO	15%	61	9.2
Schema / structured data	10%	0	0.0
Local SEO	15%	38	5.7
Mobile & UX	10%	62	6.2
Security & trust	10%	72	7.2
Overall	100%	58	58

Before & after: today vs the Ulric concept

Same tests, same day, run on pacificskycounseling.com and on the concept we built for you.

Top of pacificskycounseling.com on a phone, Oct 18, 2026

Todaypacificskycounseling.comWhat a first-time phone visitor sees

ConceptUlric conceptThe same first screen, rebuilt

Mobile performance

46 → 95

Lighthouse, phone, simulated mid-range device on a 4G connection.

Page weight

665 KB → 120 KB

36 → 6 network requests on the homepage.

Metric	Current site	Ulric concept
Performance (mobile)	46	95
Performance (desktop)	77	96
Accessibility	88	100
Best practices	79	100
SEO (Lighthouse)	92	54 (86 without the deliberate noindex*)
Largest Contentful Paint (mobile)	6.2 s	1.6 s
Total Blocking Time (mobile)	1.1 s	228 ms
Cumulative Layout Shift	0.017	0.003
Page weight	665 KB	120 KB
Requests	36	6
Mobile viewport	Yes	Yes
Tap-to-call link	No	Yes
One clear H1	No	Yes
Structured data	None	MedicalBusiness

* The concept is deliberately hidden from Google (noindex) so it never competes with your real site, and Lighthouse marks that down. The figure in brackets is the same SEO audit with that one check set aside.

Speed & Core Web Vitals 58/100

Source: Local Lighthouse 12.8.2 (mobile, simulated throttling). The free PageSpeed Insights API was over its daily quota, so we ran the same Lighthouse engine on our own server. Lab data from a single run, 2026-10-18; scores can move several points between runs. Green = Google’s “good” threshold (LCP ≤ 2.5 s, CLS ≤ 0.1, TBT ≤ 200 ms).

Run	Perf.	Access.	Best pr.	SEO	LCP	CLS	TBT	Weight	Requests
Current site · mobile	46	88	79	92	6.2 s	0.017	1.1 s	665 KB	36
Current site · desktop	77	92	74	92	1.6 s	0.009	293 ms	677 KB	37
Ulric concept · mobile	95	100	100	54	1.6 s	0.003	228 ms	120 KB	6
Ulric concept · desktop	96	100	100	54	863 ms	0.080	31 ms	120 KB	6

Where the homepage weight comes from (mobile)

Biggest opportunities

Lighthouse opportunity (mobile)	Estimated saving
Eliminate render-blocking resources	Est savings of 2,410 ms
Reduce unused JavaScript	Est savings of 198 KiB
Serve images in next-gen formats	Est savings of 58 KiB
Preconnect to required origins	Est savings of 330 ms
Reduce unused CSS	Est savings of 29 KiB
Minify JavaScript	Est savings of 13 KiB

Technical SEO 89/100

We crawled 29 pages politely (one request per second, following robots.txt), found 28 URLs in the sitemap. 2 internal links outside the crawl + 21 external links (social links skipped; they block automated checks).

	Check	What we found	Points
Pass	Site loads over HTTPS	Homepage resolved to https://www.pacificskycounseling.com/	10/10
Pass	robots.txt present	Found	5/5
Pass	robots.txt doesn't block the site	No site-wide block	10/10
Pass	XML sitemap found	https://www.pacificskycounseling.com/sitemap.xml (28 URLs)	10/10
Pass	No broken internal links	0 internal URL(s) returned an error	15/15
Pass	Homepage can be indexed	No noindex on the homepage	15/15
Fix	Canonical tags on pages	0 of 29 crawled pages declare a canonical URL	0/10
Pass	No multi-hop redirects	All crawled pages load directly or with a single redirect	5/5
Pass	Clean, readable URLs	0 URL(s) contain hidden characters, spaces, capitals or are very long	5/5
Partial	Lighthouse SEO audit (mobile)	92/100	13.8/15

Crawled pages

Tap a column heading to sort. Title and description columns show character counts.

Page	Status	Title	Descr.	Words	H2s	Images	Alt text	Int. links	Ext. links	Canonical	Indexable
/	200	83	150	46	1	1	100%	4	0	No	Yes
/all-services.html	200	49	–	71	0	2	100%	5	0	No	Yes
/contact--location.html	200	55	–	111	0	3	100%	4	0	No	Yes
/get-grounded-project.html	200	57	–	80	0	2	100%	4	2	No	Yes
/half-day-intensive-pricing.html	200	63	–	144	0	1	100%	4	1	No	Yes
/intensive-workbook--email-package-pricing.html	200	79	–	151	0	1	100%	4	1	No	Yes
/paypal-payment-link.html	200	56	–	70	1	2	50%	4	0	No	Yes
/cards.html	200	42	–	113	1	2	100%	4	2	No	Yes
/make-well-form-insurance.html	200	62	–	105	1	1	100%	4	0	No	Yes
/work-with-me1.html	200	79	134	181	2	1	100%	4	1	No	Yes
/specializing-in.html	200	52	–	63	0	2	100%	5	0	No	Yes
/about-emdr.html	200	47	–	730	0	2	100%	4	2	No	Yes
/faq1.html	200	40	–	286	1	2	100%	6	0	No	Yes
/make-well-in-person-group.html	200	63	–	178	2	2	100%	5	1	No	Yes
/coaching-options.html	200	68	110	346	3	5	100%	8	0	No	Yes
/coaching.html	200	68	110	914	4	3	100%	4	0	No	Yes
/about-art-therapy.html	200	71	–	320	0	2	100%	4	0	No	Yes
/about-kathryn.html	200	50	–	485	4	4	100%	6	0	No	Yes
/soulcollagereg65039-group.html	200	56	–	221	3	2	100%	4	1	No	Yes
/work-with-me.html	200	79	134	679	3	3	100%	4	0	No	Yes
/services.html	200	76	–	73	0	2	100%	5	0	No	Yes
/about.html	200	42	–	255	1	4	100%	4	0	No	Yes
/index.html	200	83	150	46	1	1	100%	4	0	No	Yes
/eating-disorder-information.html	200	64	–	873	0	2	100%	4	4	No	Yes
/faq.html	200	40	–	286	1	2	100%	6	0	No	Yes
/10-week-coaching-program-pricing.html	200	69	–	244	1	1	100%	5	1	No	Yes
/fees--insurance.html	200	53	–	257	1	1	100%	4	0	No	Yes
/counseling.html	200	47	–	99	1	1	100%	4	0	No	Yes
/1-take-action-session-pricing.html	200	66	–	111	0	1	100%	4	1	No	Yes

Broken links

Link	Result
https://square.link/u/vzhttZuP	404
https://www.mapinsideout.com/makewell	404
https://www.mapinsideout.com/online	404

10 other link(s) didn’t respond to our checker in time; they may be fine in a browser.

Oversized images

Large image	Size
soul-collage-eugene-oregon_orig.png	1.8 MB
soulcollage-group_orig.png	1.6 MB
therapy-eugene-oregon_orig.png	1.0 MB
make-well-virtual_orig.png	991 KB

On-page SEO 61/100

	Check	What we found	Points
Pass	Every page has a title	29 of 29 pages	8/8
Partial	Titles 30–65 characters	18 of 29 in range; home title is 83 chars: “PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced L”	5/8
Partial	Unique titles	8 pages share 4 title(s): “PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coach” ×2	5.8/8
Partial	Meta descriptions present	6 of 29 pages	1.7/8
Partial	Descriptions 70–160 characters	6 of 29 in range	0.8/4
Partial	Unique descriptions	6 pages share 3 description(s)	3.2/4
Fix	Exactly one H1 per page	0 pages OK, 29 with no H1, 0 with several; homepage has no H1	0/12
Partial	Images have alt text	29 of 30 unique images (97%) have alt text	11.6/12
Partial	Homepage has substance (300+ words)	46 words of visible text on the homepage	1.2/8
Partial	Few thin pages (<250 words)	18 of 29 pages under 250 words	3.8/8
Pass	No leftover template text	None found	10/10
Pass	No wrong-city text in titles/descriptions	None found	10/10

Homepage tags

Tag	Homepage value
title	PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced Life
meta description	Pacific Sky offers one-on-one counseling & coaching for depression, anxiety, or feelings of overwhelm. Make a clear pla
H1	Missing
og:title	Counseling & Life Coaching For A Balanced Life
og:description	Pacific Sky offers one-on-one counseling & coaching for depression, anxiety, or feelings of overwhelm. Make a clear pla
og:image	https://www.pacificskycounseling.com/uploads/1/7/8/9/17891293/mental-health-therapist-eugene-or.png
twitter:card	Missing
favicon	Missing
lang	en
hreflang	none (fine for a single-language site)

Words per page

Duplicate title	Pages
PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced L	2
Life Coaching For Change, Growth & Balance - PACIFIC SKY COUNSELING & MAKE WELL	2
FAQ - PACIFIC SKY COUNSELING & MAKE WELL	2
Life Coaching to Wake. You. Up. - PACIFIC SKY COUNSELING & MAKE WELL	2

Schema / structured data 0/100

Structured data is a small block of code that tells Google exactly who you are, where you are and what you do. It powers the details people see in search and Maps.

Expected for a therapy practice

✕MedicalBusiness / ProfessionalService
✕LocalBusiness address + geo + hours
✕Person (clinician)
✕FAQPage
✕WebSite

	Check	What we found	Points
Fix	Any structured data	No JSON-LD or microdata found on any crawled page	0/20
Fix	All JSON-LD parses	No JSON-LD blocks	0/10
Fix	Business-specific schema type	Missing	0/20
Fix	Address + phone in schema	Not complete	0/10
Fix	Geo + opening hours in schema	geo no, hours no	0/10
Fix	Person schema for the clinician/agent	Missing	0/10
Fix	FAQPage schema	Missing	0/10
Fix	sameAs links to profiles	Missing	0/10

Found on your site

No structured data found on any crawled page.

Ready-to-paste JSON-LD

Built only from details already published on your site and listings. Paste it into the site’s <head>, then confirm it in Google’s Rich Results Test. Still to add: geo coordinates (copy them from your Google Business Profile); opening hours; an FAQPage block once your FAQ section is published (questions and answers must match the page).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": [
        "MedicalBusiness",
        "ProfessionalService"
      ],
      "@id": "https://www.pacificskycounseling.com/#business",
      "name": "Pacific Sky Counseling & Make Well",
      "url": "https://www.pacificskycounseling.com/",
      "telephone": "+1-541-505-3201",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "180 W. 12th",
        "addressLocality": "Avenue Eugene",
        "addressRegion": "OR",
        "postalCode": "97401",
        "addressCountry": "US"
      },
      "image": "https://www.pacificskycounseling.com/uploads/1/7/8/9/17891293/mental-health-therapist-eugene-or.png",
      "areaServed": [
        {
          "@type": "City",
          "name": "Eugene, OR"
        }
      ],
      "sameAs": [
        "https://orcounselors.com/provider/kathryn-snell-ryan-eugene-or",
        "https://www.psychologytoday.com/us/therapists/kathryn-snell-ryan-eugene-or/149421"
      ],
      "founder": {
        "@id": "https://www.pacificskycounseling.com/#kathryn-snell-ryan"
      }
    },
    {
      "@type": "Person",
      "@id": "https://www.pacificskycounseling.com/#kathryn-snell-ryan",
      "name": "Kathryn Snell-Ryan",
      "worksFor": {
        "@id": "https://www.pacificskycounseling.com/#business"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.pacificskycounseling.com/#website",
      "url": "https://www.pacificskycounseling.com/",
      "name": "Pacific Sky Counseling & Make Well",
      "publisher": {
        "@id": "https://www.pacificskycounseling.com/#business"
      }
    }
  ]
}
</script>

Local SEO 38/100

	Check	What we found	Points
Pass	Phone number on homepage	(541) 505-3201	10/10
Fix	Tap-to-call link	Phone is not tappable on mobile	0/10
Pass	Address or service area stated	180 W. 12th Avenue Eugene, OR 97401; 2852 Willamette St #403 Eugene, OR 97405	10/10
Fix	“Eugene” in the homepage title	“PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced L”	0/15
Fix	City/region words in page titles	0 of 29 titles mention a city or Oregon	0/10
Fix	Links to a Google Business Profile / Maps listing	No link to a Google Maps / Business Profile listing on crawled pages	0/5
Fix	Google Maps embed / directions	No map embed found on crawled pages	0/10
Pass	Listed on orcounselors.com and Psychology Today	orcounselors.com: unclaimed profile; Psychology Today: profile found	10/10
Pass	Phone matches your listings (NAP)	Listing phone(s) from our research: (541) 204-6128, (541) 505-3201; site shows 1 different number(s) — matches	10/10
Fix	Spot check: first page for a money keyword	Found on page one for 0 of 3 keywords	0/15

Name, address, phone (NAP)

	Your listings (our research)	Your website
Name	Pacific Sky Counseling & Make Well	PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A
Phone	(541) 204-6128, (541) 505-3201	(541) 505-3201
Address	Eugene	180 W. 12th Avenue Eugene, OR 97401; 2852 Willamette St #403 Eugene, OR 97405

Listing details come from the public directory and business listings we used to research your business. A full Google Business Profile comparison needs owner access.

Therapy directories

Directory	Status
orcounselors.com	/provider/kathryn-snell-ryan-eugene-or (unclaimed profile)
Psychology Today	profile

Search visibility: spot check

Spot check only, not a ranking report. DuckDuckGo first page (US-English, unpersonalized, headless Chrome from the audit server), 2026-10-18. Google results vary by location and person.

Search	Your site	Top results
therapist Eugene Oregon	Not on page 1	psychologytoday.com, vistapsych.com, optumbhcare.com, willamettevalleycounseling.com
counseling Eugene Oregon	Not on page 1	optumbhcare.com, psychologytoday.com, brightwayscounseling.com, insightnorthwest.com
couples counseling Eugene Oregon	Not on page 1	psychologytoday.com, insightnorthwest.com, psychologytoday.com, vistapsych.com
Pacific Sky Counseling & Make Well (your name)	#1	pacificskycounseling.com, pacificskycounseling.com, ipaddress.com, book.squareup.com

Mobile & UX 62/100

	Check	What we found	Points
Pass	Mobile viewport set	width=device-width, initial-scale=1.0	20/20
Partial	Accessibility (Lighthouse, mobile)	88/100	22/25
Fix	Mobile LCP ≤ 2.5 s	6.2 s	0/15
Pass	Layout stability (CLS ≤ 0.1)	0.017	10/10
Fix	Responsiveness (TBT ≤ 200 ms)	1.1 s	0/10
Fix	Clear contact path from homepage	No call link, form or booking link on the homepage	0/10
Pass	Page weight ≤ 2.5 MB (mobile)	665 KB, 36 requests	10/10

Security, trust & ADA 72/100

	Check	What we found	Points
Pass	HTTPS	Yes	20/20
Pass	Valid SSL certificate	Google Trust Services, TLSv1.3	20/20
Pass	Certificate not near expiry	Expires 2026-11-20 (33 days)	5/5
Pass	No mixed content	None found	15/15
Fix	HSTS header	Missing	0/10
Fix	X-Content-Type-Options	Missing	0/5
Fix	Clickjacking protection	Missing	0/5
Fix	Referrer-Policy	Missing	0/5
Partial	Lighthouse best practices	79/100	11.8/15

Security headers

Header	Value
Strict-Transport-Security	Missing
Content-Security-Policy	Missing
X-Frame-Options	Missing
X-Content-Type-Options	Missing
Referrer-Policy	Missing
Permissions-Policy	Missing

Technology

Weebly
jQuery 1.8.3
Cloudflare

Accessibility basics

ADA basic (Lighthouse)	Elements
Buttons do not have an accessible name	1

Skip link: no · <main> landmark: no · page language: en. Automated tests catch about a third of accessibility issues; a manual check is still worth doing.

Homepage data, pulled live

Raw facts from a fresh fetch of the live homepage. Anything we could not measure says “not measured”.

URL fetched	https://www.pacificskycounseling.com/
Fetched	2026-10-18 12:39 Pacific
HTTP status	200
Title	PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced Life (83 chars)
Meta description	Pacific Sky offers one-on-one counseling & coaching for depression, anxiety, or feelings of overwhelm. Make a clear plan of action for change, today. (150 chars)
H1	None
H2s (1)	Pacific Sky Counseling &Make Well
Words of visible text	46
Images / missing alt / empty alt	1 / 0 / 0
Internal / external links	4 / 0
Canonical	Missing
Meta robots	none (indexable by default)
robots.txt	Yes Sitemap lines: 1
XML sitemap	Yes https://www.pacificskycounseling.com/sitemap.xml (28 URLs)
HTTPS	Yes
Mobile viewport	width=device-width, initial-scale=1.0
Server response (median of 3)	193 ms to first byte, 193 ms total HTML download
HTML size (uncompressed)	29 KB (served gzip)
Full page weight (Lighthouse, mobile)	665 KB over 36 requests
Scripts on the page	13
CMS / platform detected	Weebly, jQuery 1.8.3, Cloudflare
Structured data on homepage	none
Phone(s) in text / tap-to-call	(541) 505-3201 / 0 tel: link(s)
Street address in text	2852 Willamette St #403 Eugene, OR 97405
Google Business Profile / Maps link	none on homepage
City / region mentions	Eugene ×1

Prioritized fix list

Ordered by how many score points each fix recovers, adjusted for impact and effort. Most of these are quick.

#	Issue	Impact	Effort	How to fix	What the Ulric concept does
1	Speed up page loads (Lighthouse performance) Mobile 46/100, desktop 77/100; biggest Lighthouse opportunity: Eliminate render-blocking resources (Est savings of 2,410 ms)	High	Medium	Compress/resize images, lazy-load below-the-fold media, remove unused scripts and widgets.	Concept scores 95/100 on mobile.
2	“Eugene” in the homepage title “PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A Balanced L”	High	Low	Put your service and city in the homepage title, e.g. “Counseling in Eugene, OR \| Pacific Sky Counseling & Make ”.	Planned for the full build.
3	Any structured data No JSON-LD or microdata found on any crawled page	Medium	Low	Add JSON-LD describing the business (block below).	Ready-to-paste block below; added at launch.
4	Business-specific schema type Missing	Medium	Low	Use MedicalBusiness / ProfessionalService so search engines know exactly what you do.	Planned for the full build.
5	Exactly one H1 per page 0 pages OK, 29 with no H1, 0 with several; homepage has no H1	Medium	Low	Give each page one clear H1 that says what the page is about.	Demo H1: “Find your way back to a saner, more present life”
6	Spot check: first page for a money keyword Found on page one for 0 of 3 keywords	High	High	Build city + service pages and earn local links/reviews (see recommendations).	Planned: a page for each main service and town you serve.
7	Canonical tags on pages 0 of 29 crawled pages declare a canonical URL	Low	Low	Add a self-referencing canonical tag to every page.	Set on every page at launch.
8	Tap-to-call link Phone is not tappable on mobile	High	Low	Wrap the phone number in a tel: link.	Tap-to-call in the concept.
9	Mobile LCP ≤ 2.5 s 6.2 s	High	Medium	Compress and resize the hero image, defer non-essential scripts.	Demo: 1.6 s
10	City/region words in page titles 0 of 29 titles mention a city or Oregon	Medium	Low	Use the city or service area in key page titles (not every page needs it).	Planned for the full build.
11	Google Maps embed / directions No map embed found on crawled pages	Low	Low	Embed a map of your office or service area on the contact page.	Planned for the full build.
12	Clear contact path from homepage No call link, form or booking link on the homepage	High	Low	Add one clear “Call” or “Request a consult” button above the fold.	Call / contact button on the concept homepage.
13	All JSON-LD parses No JSON-LD blocks	Medium	Low	Fix the JSON syntax errors (test in Google’s Rich Results Test).	Planned for the full build.
14	Address + phone in schema Not complete	Medium	Low	Include the full street address and main phone in the business schema.	Planned for the full build.

Ulric’s recommendations

Five changes that would bring in more clients

A plain-English summary written by Ulric Studio from the measurements on this page (rule-based, no third-party AI service was used), ordered by expected impact.

Make the site load fast on phones

On a typical phone connection the main content takes about 6.2 seconds to appear (Google’s target is 2.5 s), and the homepage downloads 0.6 MB. Most people looking for a therapist search on their phone and leave slow pages. Smaller images and fewer third-party scripts fix most of this. For comparison, Ulric’s concept loads in 1.6 seconds.

Tell Google you do counseling in Eugene

Your homepage title is “PACIFIC SKY COUNSELING & MAKE WELL - Counseling & Life Coaching For A ”. Titles are the blue link people click in search results. Leading with “Counseling in Eugene, OR” and your name, and giving each page its own title, is the cheapest SEO win available.

Add structured data (schema) to your site

Your site has no structured data yet. A complete therapy practice block (address, phone, hours, services, people) helps Google show the right details in search and Maps. The block below is ready to paste.

Give each page one clear headline

Each page should have one main heading (H1) that says what the page is about. It helps visitors scan the page and helps Google understand it.

Show up when people search for what you do

In our spot check, Pacific Sky Counseling & Make Well appeared on the first page for 0 of 3 searches (“therapist Eugene Oregon”, “counseling Eugene Oregon”, “couples counseling Eugene Oregon”). People who don’t already know your name won’t find you there. A page for each main service and each town you serve, plus steady Google reviews and listings, is how local businesses earn those spots.

How this audit was made

Date: October 18, 2026, 12:58 PM Pacific. Site: https://www.pacificskycounseling.com/.
Speed: Local Lighthouse 12.8.2 (mobile, simulated throttling); desktop with Lighthouse’s desktop preset. Lab data, so it can differ a little run to run.
Live homepage fetch: 3 sequential GETs from the audit server (Python requests), 1 s apart; median reported. Time to first byte includes DNS/TLS/redirects. Fetched 2026-10-18 12:39 Pacific from https://www.pacificskycounseling.com/.
Crawl: up to 50 HTML pages, 1 request per second, robots.txt respected, nothing submitted or logged into. Links outside the crawl were checked with lightweight requests.
Schema: every JSON-LD block and microdata item on crawled pages was parsed and compared with what Google recommends for this kind of business.
Search: a one-time spot check of the first page of results, as noted above. It isn’t a rank tracker.
Score: the formula and every check are shown above, so you can see exactly where each point comes from.

Prepared by Ulric Studio, Eugene, Oregon. See the concept site.